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Eric Fischgrund
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Eric Fischgrund is the owner and operator of FischTank, a marketing and PR company working with businesses large and small, established and start-up. As Founder of FischTank, Eric Fischgrund provides marketing, media relations and digital strategies for companies of all sizes, spanning multiple industries and verticals. He founded FischTank with the vision of providing turnkey marketing solutions including content writing, public relations, traditional and digital marketing, and all other facets of communications.

Eric graduated from Shippensburg University with a Bachelor's degree in Communications and a Minor in Psychology. In 2012, he was named Alumnus of the Year, being one of the youngest recipients to ever receive the award. His thoughts on marketing and communications have been featured in prominent media outlets including CNBC, Fox Business, U.S. News & World Report and Mashable, among others. He is a frequent contributor to The Huffington Post, Entrepreneur and multiple marketing and PR trade publications.

In his spare time, Eric enjoys spending time with his family and friends, reading, writing, golfing, spending time outdoors, rooting too hard for Philadelphia sports teams and listening to all kinds of music -- especially The Black Crowes.

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Entries by Eric Fischgrund

What Is Public Relations?

(0) Comments | Posted January 13, 2016 | 10:58 AM

In 2011-2012, The Public Relations Society of America (PRSA) conducted a crowdsourcing campaign to effectively boil down the definition of public relations into a clear, modern message:

"Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

Really?

Don't...

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Preach Patience and Consistency in B2B Marketing

(1) Comments | Posted July 21, 2015 | 5:05 PM

B2B Marketers are under increased pressure to perform due to a multitude of marketing options, a changing online landscape, and new data-driven tools to track measurement. This can create an environment where realizing goals and objectives becomes more short term and reactionary, as opposed to adopting a strategy and sticking...

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The Importance of Responsive Design for New Websites

(1) Comments | Posted March 17, 2015 | 5:26 PM

The days of purchasing a domain, finding a host, and slapping on some content are over. Everyone uses the internet, but not everyone accesses websites using the same methods. For business owners, avid bloggers, and others dependent on web traffic, responsive design is increasingly important. Customers want to visit a...

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Marshawn Lynch Is Really Just 'About That Branding, Boss.'

(15) Comments | Posted January 30, 2015 | 12:10 PM

The outpouring support for Marshawn Lynch over the last few weeks stands in stark contrast to the way he was viewed earlier in his career as a Buffalo Bill. Then, and even following his trade to the Seattle Seahawks, Lynch was considered something of a pariah, unable to...

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12 Ways Online Retailers Are Cutting Through Competition

(0) Comments | Posted January 19, 2015 | 11:33 AM

The world of ecommerce thrives on exceptional branding, ease of use, and online visibility. Even if you know your product is a winner, you may find it difficult to sell without knowing the secrets of success in ecommerce. In 2015, ecommerce sites will need to be at the forefront of...

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4 Tips to Hone Your Content Marketing Strategy

(0) Comments | Posted November 11, 2014 | 10:57 AM

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics. The benefits are endless and well-established -- drive traffic to your website, solicit...

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4 Reasons Why LeBron Stays in Miami

(3) Comments | Posted July 1, 2014 | 2:19 PM

Here we are again. LeBron James, the best basketball player in the world, is a free agent. His current team, the Miami Heat, remain confident in their ability to re-sign him (sound familiar, Cavs fans?) while a half dozen teams are openly salivating at the prospect of signing one of...

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Harassment in the NFL Locker Room -- Why Are We Surprised?

(0) Comments | Posted February 17, 2014 | 12:09 PM

Spoiler Alert -- this is not going to be another conformist memo condemning NFL player behavior as "vile," "disgusting," or "abhorrent."

Do you know what is brutal? This hit right here. Or this one. These guys are 6'3, 280lbs and can sprint through the hole and...

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The Super Bowl Sucked, But These Commercials Were Really Good

(1) Comments | Posted February 3, 2014 | 8:28 AM

What a terrible Super Bowl for NFL fans. A game that was supposed to feature the world's best offense versus the world's best defense instead featured only the latter. The New York City stage provided a marketing platform unseen to marketers in prior Super Bowls, so would the advertising come...

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Is Wall Street Entertainment's Next Playground?

(0) Comments | Posted January 14, 2014 | 5:39 PM

A few days after Christmas, my fiancée and I caught The Wolf of Wall Street, the popular Martin Scorsese adaptation of a novel about Jordan Belfort, a stockbroker who made millions in the 1990s. Just this morning, I finished the The Buy Side, a recently published piece of...

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