How Corporate Headquarters Faired at Coachella Music Festival (VIDEO)

04/27/2015 02:30 pm ET | Updated Jun 26, 2015

Coachella Butterfly by Poetic Kinetics. Photo by EMS.

Coachella Music Festival kicked off another round of it's 2015 edition with a new array of art pieces that brought alive the Empire Polo Fields once again in Indio, California. With new art pieces roving the grounds among the teaming lots of adoring fans, Coachella stayed true in transforming it's day experience into night that makes it unique among music festivals.

Chrono Chromatic by Aphidoidea. Photo by EMS

Ryan Adams. Photo by EMS.

In my annual survey of capturing the latest art pieces, there wasn't anything as imposing as last years 36' tall "Escape Velocity" by Poetic Kinetics, an astronaut behemoth that traversed live music's adoring fans throughout the festival, but was replaced this year by a 4-story interactive building of human performing hippos that were "orchestrated to confuse and befuddle." What they refer to as their largest installation ever, Derek Doublin and Vanessa Bonet, created The Corporate Headquarters (TCH) to bewilder its audience and amuse.

Creators Derek Doublin and Vanessa Bonet, The Corporate Headquarters. Photo by EMS.

Backstage at The Corporate Headquarters. Photo by EMS.

Hippos gone mad. The Corporate Headquarters. Photo by EMS.

Doublin and Bonet gave me a full access view of how TCH worked. I had to climb up narrow stairs and tiny platforms backstage to experience the individual stages where corporate-dressed hippos performed acts of hysteria and lunacy. Large windows gave the Coachella onlookers clear views into the chaos, which included a languid life size helicopter on the roof with a moving rotor. Furthermore, I was allowed to film and photograph the hippos during their live performance. You can see the short film I did below.

The Corporate Headquarters. Photo by EMS.

Coachella Caterpillar and the Coachella Butterfly by Poetic Kinetics. Photo by EMS.

Coachella Butterfly by Poetic Kinetics. Photo by EMS.

Coachella Caterpillar by Poetic Kinetics. Photo by EMS.

What also dazzled was Poetic Kinetics companion interactive pieces "Papilio Merraculous" a Coachella Caterpillar that included the Coachella Butterfly. These two mobiles moved across the fields that metamorphosized into trance-like insects aglow in mesmerizing blinged-out color fields.

Big Horn Palace by Shrine and Joel Dean Stockdill

Earthmover by Christian Ristow. Photo by EMS

Inert art experiences offered festival-goers a place to chill out and relax and find refuge from the sun. These also transformed into futuristic light experiences at sunset. Here you can see the survey of pictures I took while I was there including a short film I did on the art.

Balloon Chain by Robert Bose. Photo by EMS.

Pulp Pavilion by Ball-Nogues Studio. Photo by EMS.

Chrono Chromatic by Aphidoidea. Photo by EMS

Chrono Chromatic by Aphidoidea. Photo by EMS

Check out this short film I put together featuring the art at Coachella Music Festival.

This article is part of an ongoing photojournalism survey of art exhibition openings titled EMS N(art)rative. Through my lens I document a photographic essay or visual "N(art)rative" that captures the happenings, personalities, collectors, gallerists, artists and the art itself; all elements that form the richly varied and textured fabric of the SoCal art world. This reconnaissance offers a unique view for serious art world players to obtain news and information on the current pulse of what's in the now, yet capturing timeless indelible images for posterity and legacy. Here is EMS N(art)rative Twenty-One.