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Eric Tipler

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Beyond the Creative Class

Posted: 09/29/11 05:28 PM ET

Like many Obama supporters, I was totally won over by the jobs speech he gave three weeks ago. The message, the tone -- fantastic. My only real criticism was that he gave the speech in 2011, not 2009.

But in the past few weeks I've been surprised by the scant attention paid to what I thought was the speech's most important message. I don't mean Obama's policy proposals -- mostly predictable, mostly good. I don't mean the very important question of whether the plan is passed, either.

The most important part of the speech came about two-thirds of the way through when Obama, quite unexpectedly, laid out his vision for the future of the American economy. He said "We can be the ones to build everything from fuel-efficient cars to advanced biofuels to semiconductors that we sell all around the world. That's how America can be number one again. And that's how America will be number one again."

This phrase caught my ear because it marks a change from the way most Americans think about America's economic future. It's also a phrase with big implications for how we create a just and effective educational system.

For the past decade or so, conventional wisdom held that our economic growth -- both current and future -- would be fueled by what sociologist Richard Florida styled the Creative Class. Growth in the labor market (or so the thinking went) would revolve around high-paying, geographically mobile jobs with creativity at their core. Most of these jobs require extensive education: engineers, doctors, teachers, entrepreneurs, investment bankers. The implications of the creative class model for educators was clear: we needed to prepare every American for college, because most creative class jobs require a college degree.

The Great Recession, however, made it plain that the creative class was not and cannot be the primary driver of economic growth in America. The last decade saw Google, Apple, and Facebook as global success stories, but by 2008 it became clear that job growth in the creative sector had failed to keep pace with job loss and wage depreciation in other sectors, notably manufacturing.

The problem may be with creative class jobs themselves: there just aren't that many of them. As journalist Jon Gertner recently observed, firms employing mostly creative types generate heavy market capitalization, but few jobs. Facebook employs only 2,000 people, Google around 29,000.

Fortunately, the Great Recession also showed us another path. Other industrialized countries, notably Germany, have grown their industrial sectors around high-paying, high-end manufacturing. Think of companies like Siemens that pay highly skilled laborers to make everything from MRI scanners to wind turbines. Germany's economic growth, unlike ours, was real; they're bailing out Europe while we're trying to avoid disaster.

The German model is akin to the vision Obama articulated in his speech: high-end manufacturing that we export to the world. It's a good vision. High-end manufacturing should be a core part of our economy. We don't want to abandon the creative class -- we want places like Silicon Valley, Boston, and LA to be the global centers of high-end creative activity -- but we need to capitalize on the growth potential of the industrial sector, too.

What are the implications of Obama's speech for educators? First, we need to continue to make the most academically rigorous tracks of our K-12 system open to every child. This isn't just a social justice issue; it's also key to making sure that Americans will be poised to take advantage of the still-growing creative class job market.

But we also need to take a closer look at how we educate children (and young adults, and unemployed older adults) for jobs in the high-tech manufacturing sector. This will mean looking harder at what our community colleges do, and at how we think about so-called vocational education. It will also mean looking more closely at countries like Germany and South Korea that are doing well in this sector. Neither country is as good as America -- yet -- at educating kids for creative class jobs, but we could probably learn from them about how education can help create thriving high-tech industries.

Ultimately, I hope we see opportunity in our current crisis: the opportunity to make better predictions about what will drive economic growth in the future. Then we can make sure that our educational system prepares our every child to succeed in a diverse, growing American economy.

 

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06:11 AM on 10/01/2011
Germany and Japan sell high-tech manufactures to China and run a trade surplus with the latter. Australia sells minerals to China and half-allows the latter to invest in companies of the same and runs a trade surplus with China. The USA doesn't want to sell high-tech goods which China wants and does not allow investments in resource companies and thus and runs a trade deficit with China. China is not likely to buy rubber slippers, cotton T-shirts, plastic toys, etc from the USA.
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Robert SF
04:50 PM on 09/30/2011
Creativity is not only undefined but also overrated. We've taken to viewing it as a white knight that will come to save us. The push for STEM education is much like the notion that monkeys will eventually write Shakespeare if only there are enough of them. If we have ten million engineers, the chances of one of them discovering how to beat the laws of thermodynamics are higher than if we have only a hundred engineers, but that leaves unanswered the question of what to do with all the engineers who turn out to be not so creative?
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Robert SF
04:38 PM on 09/30/2011
[Obama] said "We can be the ones to build everything from fuel-efficient cars to advanced biofuels to semiconductors that we sell all around the world."
===

Sounds good, but we need to clarify what he meant by "we." If he means American corporations, that's already the case. American corporations are investing overseas, building factories and creating jobs. Ford Motors built and sold 3x more cars in China last year than in the USA.

But if he meant "we" as in ordinary Americans workers, then the idea is dead on arrival. The American corporations that are the other "we" have no interest in that whatsoever. And if they don't play along, it won't happen.
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Jody Dobis
02:15 PM on 09/30/2011
I don't think the question should be whether or not creative work creates a sustainable economy for all workers. It does and always will be the driving force in moving the world forward. The question should be on how we apply it. An artist that creates a single painting is never going to create enough additional jobs in the market place for the everyday worker. It is also true, as pointed out in the article, that companies such as Google, Facebook, Groupon and the like, will also fall very short of the creation of jobs that once supported the middle class lifestyle that is slowly receding into the past. I also reject the theory that only engineers, mathematicians and science can create jobs in the number and wages that will revive the middle class. As with our problems with being energy independent, we first need leadership from the business and government sectors in the presenting and selling of goals and objectives that supports growth broadly across all economic, cultural and education sectors of our country. If not, we will see an economy that is forever dependent on the classic boom and busts of the late 1800's and early 1900's and the 1990's high tech and 2000's real estate bust. We either have to move up the ladder, as Germany has done, or accept a lowering of our standard of living.
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gerald4
licensed mechanical and electrical engineer
12:12 PM on 09/30/2011
The USA needs critical thinkers with Science, Technology, Engineering and Mathematics educations in order to compete with "Other industrialized countries, notably Germany, who have grown their industrial sectors around high-paying, high-end manufacturing."

US Science and Technology will not save the USA economy because in the last few decades the US government has apparently decided that science and engineering educations should not be financially rewarded as much as the other less demanding educations.

Asian countries are now producing large quantities of technically educated and competent scientists and engineers that might be better technically qualified than the US STEM graduates, while the USA educational system produces Historians, Philosophers, Psychologists, Poets, MBAs, Economists, Social Scientists, Political Scientists, liberal arts graduates, and etc. that are generally unemployable.

The Asian and other industrial countries produce very few of these non-technically educated students that will generally not contribute anything to the foreign trade or create wealth for that country.
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Jody Dobis
02:42 PM on 09/30/2011
gerald4 ... While I agree that individuals with mathematics and science degrees are an important ingredient in job creation, it is only one and should not be counted on or seen as the cure all to our declining middle class standard of living. While the bell curve of intelligence may move a couple of positions to the right and left of average over time, I don't expect that it will move enough in order to create the number of United States graduates that your are looking for to dominate and dictate to the world only benefits that we will have. I'm not worried about our math and science proficient and gifted students. They will always have opportunities that will allow them to have a better than average standard of living. My concern is with the average and below average student that will no longer have opportunities to support a middle class life style that was available between WWII and 1980. Unless the most talented can create jobs for average workers in the numbers needed, we will continue to shrink the middle class and greatly increase the lower class numbers. While the industrial revolution needed talented engineers and mathematician's, it also needed the talents of creative individuals from all disciplines and trades. As a result, the benefits were shared by a broad group of disciplines; engineering, skilled trades, business, advertising and communications, etc. The last 30 years has shown what happens when only a few benefit from our economic activities.
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gerald4
licensed mechanical and electrical engineer
04:16 PM on 09/30/2011
The USA needs to direct the most creative students into STEM programs in order to create more economic activity in the USA.

Maybe the USA should suspend all of the art and music teaching until the USA solves the economic problems of the USA.

Maybe the US education system should return to the three "R"s plus science, until the economy recovers.

The average and below students can make it in the STEM fields, but they will have to study harder, and not party.
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Cecelia Nunn Haack
11:21 AM on 09/30/2011
My husband was a vocational educator, aka a high school wood shop teacher, until the recession killed his job. During his tenure I witnessed amazing feats of creativity from his students. As a nation, we need to stop thinking the only pathway to success is through academic higher education. We need to embrace the trades again. We cannot rebuild America without skilled workers, without skilled creatives who are able to make ideas into reality.
06:36 PM on 09/29/2011
I have no problem with manufacturing, nor do I have a problem with vocational training. The problem is in what seems to be an already defunct definition of creativity, with all due respect to Mr Florida. A fresher understanding of creativity would lead us to an understanding that it touches every occupation and problem solvers of every stripe, highly educated or not. Rigorous academics for students without providing a setting to learn creative thinking skills is a not the right recipe. Creativity is still at the core of advancement and hope for the future, both as a country and individually.
10:05 PM on 09/29/2011
right on SmartyGuy, i was thinking the same thing about the word creativity - the way florida uses it is not the kind of creativty we need - unfortunately the kind we need is sorely lacking (the US has declining in creativity) and our education system is far from being able to address it
10:03 AM on 09/30/2011
The US will continue to have declining creativity. Art and music programs in a lot of schools are being cut due to budget cuts. These aren't the only ways of teaching creativity, but may be the only ones most kids have contact with.
09:57 AM on 09/30/2011
I agree. Not everyone is going to be designing the next version of the iPhone. There's going to be burger flippers, store clerks and mechanics in our society. But what ever happened to the Suggestion Box, the box employees would put their suggestions for how things could be improved? Apparently, companies think that because their employees aren't "creative workers", that they aren't creative, that only management has good ideas so there's no need for a Suggestion Box.