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Erik Rothenberg
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Erik Rothenberg is the founder and managing director of URSULA Project, an effort to create an open and global standard. URSULA stands for Unified Rating System, Universal Life Cycle Assessment and is a way of scoring and rating anything and everything against a standard that serves all life on earth.

He is also founder and managing director of 3Phases, Inc., a solar energy project developer. Established in 2001 as 3 Phases Energy Services, trading biomass power at the peak of California’s energy crisis, the company pioneered the corporate Renewable Energy Certificate (REC) markets, eventually trading 5% of the U.S. total. In 2007, the REC business became an independent spinoff of the company, now 3Degrees. Since 2005, the company has installed commercial and industrial solar projects, including some of the largest of their kind at commissioning.

In 1994, Rothenberg co-founded Internet service provider SoftAware and grew it into one of the three largest data storage facilities in the world. SoftAware was sold to Digital Island in 2000 for $430M.

He spent his formative business career in the import/export business, focused on European and Asian markets, eventually founding Atlas Corporation in 1991. By 1995, Atlas held a 9% global market share of soya distillate, the feedstock for natural Vitamin E. By 1998, the company was the world’s largest trader of hemp seed oil.

Blog Entries by Erik Rothenberg

Do You "Like" Your Privacy Invaded?

Posted October 27, 2010 | 20:27:44 (EST)

A networked economy within the context of capitalism has driven a scenario where our online lives are increasingly a commodity to be tracked and mined, bought and sold, leveraged and re-leveraged, frequently without our explicit knowledge, consent or understanding of what this can mean to us in the future.

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What is the Value of a Clean Future for the Gulf?

Posted July 5, 2010 | 11:24:21 (EST)

According to estimates by the Flow Rate Technical Group, the team advising the government on the giant leak in the Gulf of Mexico, some 45-130 million gallons of oil have been spilled as of this July 4 weekend; projected to reach 60-200 million gallons by mid-August. And that's...

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Capitalism and the Age of Machines, 3.0

Posted May 5, 2010 | 19:19:40 (EST)

Back in 1995, I asked people at a party to provide their predictions for the next 30 years. My co-founder at an Internet service provider and a visionary thinker himself contributed one I never forgot: "...in 30 years, the age of self-replicating machines will be upon us and Capitalism will...

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Oil and Trouble

Posted April 9, 2010 | 16:59:19 (EST)

Last week the Obama administration announced a reversal of its oft-stated campaign position on offshore oil drilling. Immediately framed by the media as a transparent strategy to win over Republicans in an effort to lay the groundwork to get cap and trade legislation passed, he managed to outrage people who...

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Our Real Health Care Goals

Posted March 16, 2010 | 15:28:53 (EST)

Being under the weather the last two weeks got me thinking about health care reform in the United States and what passes for informed public dialogue these days around the subject. In this (still for a while at least) richest country in the world, we are the only industrialized nation...

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Whistler Mountain's Accountability Deficit

Posted February 23, 2010 | 19:23:52 (EST)

Earlier this month, Vancouver's Olympic luge competitor Nodar Kumaritashvili of Georgia was killed on a course that was the steepest, fastest and ultimately most dangerous ever built. Olympic organizers, Royal Canadian Mounted Police and the luge and bobsled federations declared the death an accident, claiming the athlete "failed to control...

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Do Our Goals Match Our Values in Haiti?

Posted February 9, 2010 | 14:10:02 (EST)

The National Nurses Union has nearly 12,000 volunteer nurses trying to get to Haiti to assist the doctors already there. Frustratingly, although they have valid travel documents, they are being denied entry due to a mess of bureaucratic red tape both in the U.S. and Haiti. In the meantime, the...

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Why GDP Is No Measure of Quality; and What We Can Do About it

Posted February 2, 2010 | 16:13:59 (EST)

Imagine a world in which all people, institutions, governments and corporations engaged in enlightened, rational behavior that served all life on earth. Imagine if the reward system of our global economy that provided a true economic incentive for us all to thrive collectively toward an ideal vision of life on...

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