Ernan Roman is President of NY based Ernan Roman Direct Marketing (ERDM).

Ernan is one of the leading authorities in Customer Relationship Marketing, the discipline of improving customer's experiences and engagement at all critical touch points, from web sites to customer service centers.

Ernan is recognized as the industry pioneer who created the Integrated Direct Marketing and Opt-In Marketing methodologies. He was named to “B to B’s Who’s Who” as one of the 100 most influential people in Business Marketing by Crain’s B to B Magazine.

He is also the co-author of “Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing” and author of “Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales”.

ERDM provides marketing consulting services for innovative Fortune and Small / Medium companies. Clients include Microsoft, NBC, Walt Disney, Reliant Energy, Bio-Rad Laboratories, Hewlett-Packard, IBM, United States Postal Service, AmieStreet.com, Progressive Hydraulics, Inc., Golden Rule Insurance and Starwood Hotels.

Show full bio

Hide full bio