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Eva Longoria

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Hope for a Brighter Future for Latinas

Posted: 02/23/2012 9:17 am

I was born and raised in Corpus Christi, Texas, just a few hours from the U.S.-Mexico border. My family has lived there for nine generations, under multiple flags. As a Mexican-American growing up in a city with a large, established Hispanic community, my hybrid identity was not unique; many friends and classmates experienced a similar cultural mix. Growing up in this vibrant community left me with a strong desire to give back to them in the same way that they gave to me.

My childhood foreshadowed the direction we are moving as a nation. It is no secret that the U.S. Latino population is expanding -- we currently number more than 50 million and will account for 60% of the nation's population growth through 2050. Throughout our country, Latinos live in and contribute to, an increasingly diverse America. And for women especially, balancing the demands of intertwined cultures can be challenging.

In recognition of this, I am creating the Eva Longoria Foundation. Our mission is to help Latinas build better futures for themselves and their families through education and entrepreneurship. We will support programs which help Latinas become college ready and college graduates. And we will provide Latinas with career training, mentorship, capital and opportunity.

Unfortunately, my upbringing differed from those of many Latinas today in a few significant ways. I received a solid high school education, graduated from college and, before becoming an actress, lived comfortably working a professional job. This path to economic security is currently unattainable for many Latinas.

As a group, Latinas are disproportionately impoverished and uneducated. 27% live below the poverty line, struggling to make ends meet and put food on the table. On average, women make $0.77 for every dollar a white man makes. For Latinas, the disparity is even more severe -- they make only $0.54 on the dollar.

While many factors contribute to poverty, education plays a key role in a person's ability to secure a good job. Today, only 65% of adult Latinas hold high school degrees and just 15% graduate from college. Without secondary or higher education, these women have few opportunities to secure jobs that provide a living wage. Growing up in low-income neighborhoods and attending failing schools, their daughters often find themselves trapped in the same situation, a cycle of poverty that can continue for generations.

Though examining this status quo can sound depressing, a closer look offers great hope for a brighter future. Facing a challenging job market, Latinas are incredibly entrepreneurial, starting businesses at six times the national rate. They respond to economic adversity with determination, hard work and creativity. Just imagine what these women could do with resources at their disposal.

As it stands, Latinas are a powerful and relatively untapped resource for this country. Maya Angelou once said, "There is a world of difference between truth and facts; Facts can obscure the truth". I can't help but think how accurate this is related to Latinas. Today's facts about them are discouraging. If you looked only at the statistics, you might not realize that Latinas exemplify the positive attributes that built this great country. The truth is that by investing in and helping this vibrant group realize their potential, we will build a stronger America for all of us.

 
I was born and raised in Corpus Christi, Texas, just a few hours from the U.S.-Mexico border. My family has lived there for nine generations, under multiple flags. As a Mexican-American growing up in ...
I was born and raised in Corpus Christi, Texas, just a few hours from the U.S.-Mexico border. My family has lived there for nine generations, under multiple flags. As a Mexican-American growing up in ...
 
 
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03:02 PM on 04/11/2012
I am Hispanic; first generation American and a college grad. I also give back working for a non profit organization, creating programs to benefit all people in my city. I applaud you Eva great organization, not just a pretty face or actress. Bear in mind education is not just about degree obtainment; in order to get that degree you have to have: self esteem, will to move forward when tough times are ahead or in front of you and birth control options.Set goals but also become savvy, learn about resources you can take advantage of and have a little (street smarts). You go Girl!!!!!
02:52 PM on 04/11/2012
What a great article, you go girl! I am Hispanic, first generation American and a college graduate. I work in non profit organization given back to the community that made me who I am. Making decisions that impacts not just Hispanic but a diverse population. I applaud you Eva, you are not just a pretty face or just an 'actress". Latinas are powerful but many like many women regardless of orgin, do not see or feel powerful in their everyday life. Bear in mind education is not just about degrees; you cannot be successful without purpose, birth control options, self esteem and a will to go on when set backs happen.
09:06 PM on 02/26/2012
So proud of you for giving back in such a wonderful way. I work with so many Latinas who leave collegeto work because their families see only the short term and not the long term benefits of a college education.
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modeforjoe
We had the experience, but we missed the meaning
08:16 PM on 02/26/2012
White latinas, Spanish descendants all, have more in common w white Euro's and Americans than they have in common with the millions of Indios they have displaced as part of their 16th century occupation and genocide. Which side do you come from, and which side are you on?
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modeforjoe
We had the experience, but we missed the meaning
07:28 PM on 02/26/2012
The kind of Latinas you associate with are Spanish descendants, and as white as I am. This is your sense of Hispanic. I bet you don't include indigenous peoples in your prospectus; the Indios who were robbed of their land, cultures and lives by your white Spanish ancestors.

So you come from Mexico. Mexico is ruled by white Hispanics. Ask the native peoples, who never appear on your TV to advertise deoderant or toothpaste. Ask them who you represent.
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tnkeating
Dyslexic agnostic insomniac
06:51 PM on 02/26/2012
While I applaud your actions on behalf of Latina's It would be better to help everybody meeting the same standards you hold for needy Latina's. Nine gererations of family here makes you American-Mexican, not Mexican-American, it doesn't really matter what hue you are. But I wish you and your foundation luck as it helps people in need. You will be blessed for your kindness.
06:24 PM on 02/26/2012
What percentage of the 27% of Latinas living below the poverty level are illegals?

Where did Ms. Longoria get her stats from?

I bet the majority that are struggling are illegal. Not speaking the language of the land makes it difficult to have many opportunities and when you have to rely on a black-market structure for work that limits what jobs are available too and thus you will not earn a good wage. Those factor also play into "Latinas" not graduating high school or attending college in larger numbers.
05:25 PM on 02/26/2012
Maybe if the latinos were legal they would have a better shot.

As Eva shows, there is tremendous opportunity for citizens who work hard...
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HelloFunnyWorld
In Times Of Sorry Leadership.... Cry or Manage Up?
05:16 PM on 02/26/2012
Good Luck Eva!
That's very nice of you!

In addition to Math. Science. Physics. Chemistry. Physiology. Literature. Poetry. Latin. Etc., etc. And not just Trades & Technology. Home Ec and Small Biz....

Remember to also educate them about all things Democracy. Politics and Policy. And the Systems and Institutions around.

As you said - "many factors contribute to poverty." and their Education would be incomplete without Knowledge of all this as well.

Some Moms
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HUFFPOST SUPER USER
gussom
On the message
07:35 AM on 02/26/2012
Brains allied with a progressive spirit, love and beauty go hand in hand.
02:22 AM on 02/26/2012
Eva it is such a blessing to see you constantly speaking up and giving back to the Latina community. Know that young Latina girls and all young women are looking up to you as a role model and thankful fr all that you do. Keep up the good work and I will pray that God will continue to bless you in your career and give you more opportunities to give back. May the blessings of God be on your life.
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HUFFPOST SUPER USER
Thomas VonBerge
State > The Fed
01:30 AM on 02/26/2012
Eva Longoria, founder of the Eva Longoria foundation. Naming an organization aimed at helping other people after yourself seems pretty vain to me.
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HUFFPOST SUPER USER
gussom
On the message
07:34 AM on 02/26/2012
How mean, did they say that about are many presidents? Its about attracting charitable donations.
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HUFFPOST SUPER USER
Thomas VonBerge
State > The Fed
07:42 AM on 02/26/2012
What you just said didn't make much sense to me please rephrase.
HUFFPOST SUPER USER
SuperMex
06:34 PM on 02/24/2012
Wonderful work Eva. You've been a role model to my daughter whom hopefully in September, will become a Principal at a grammar school in California.

We always support Eva's charity Padres Contra El Cancer (Parents Against Cancer).

My granddaughters are waiting in the wings. Keep up the great work Eva.
03:12 PM on 02/24/2012
Send the illegals home, I am all for helping the latino legal community, it is the illegals (latino and non-latino that I ahve a problem with). I ahve 12 million illegals to claim as dependents this year.
12:43 PM on 02/24/2012
When I grew up in the 50's and 60's outside of Dallas, we lad Latino's kids in our class. For some reason we never looked at them any different than the rest of the class. We all played sports together and when choosing up teams you got pick by how god you were not by skin color. The giels were all good looking.

The only difference was some could speak Spanish and we could not but we were all friends.
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hawaiianstile
all hail the balance of nature.
08:37 PM on 02/24/2012
the government has been using illegal immigration as a scape goat to keep stupid people from noticing the real problems for too long now. they are very good at programing people to hate or like who ever they want. its been going on since america came into existence.