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Evanne Schmarder
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A modern marketing expert and sought after speaker, founder of the Digital Marketing Workshop, co-author of Unconventional Wisdom Works: 25 Marketing Strategies to Build Your Outdoor Recreation Business Today, and producer/host of the RV Cooking Show, Evanne Schmarder spends her days helping business owners and operators promote the value of new travel experiences and memories that last a lifetime.

She enjoys the unique opportunity to serve clients and fans on B2B and B2C platforms and is both humbled and delighted to report that these relationships tend to be long-term and true partnerships.

For more information about Evanne visit her B2B site, Roadabode Productions, or her B2C site, RV Cooking Show. You can also connect with her via email at Evanne@Roadabode.com or on LinkedIn.

Entries by Evanne Schmarder

Our Business Is Fun: Video Interview with Santee Lakes Director of Park and Recreation Johnathan Skinner

(0) Comments | Posted March 31, 2014 | 5:51 PM

The outdoor recreation industry is an economic powerhouse, employing over 6 million Americans and infusing both local and national economies with $646 billion dollars in outdoor recreation spending each year, according to the Outdoor Industry Association's 2012 Recreation Economy Report. Often under the radar, outdoor recreation is big business.

In...

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The American Dream Is Dead: Long Live the American Dream

(9) Comments | Posted February 19, 2013 | 3:33 PM

Ah, the American Dream -- living large and having it all, right? A 2011 MetLife study noted what they called a "significant shift," suggesting that many believe that the American Dream is more about "personal fulfillment" and less about material goods. As a young, full-time RVer, that doesn't...

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How to Exceed Customer Expectations

(4) Comments | Posted January 30, 2013 | 10:21 AM

Are you in the running for a profitable year or could decreasing numbers be a result of undelivered expectations?

Expectation -- what a loaded word! Defined as "a notion of something: a mental image of something expected, often compared to its reality," expectations are everywhere. As kids, our folks...

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Our Business Is Fun: An Interview With Publisher Sherman Goldenberg

(0) Comments | Posted January 14, 2013 | 2:08 PM

The outdoor recreation industry is an economic powerhouse, employing over six million Americans and infusing both local and national economies with $646 billion dollars in outdoor recreation spending each year, according to the Outdoor Industry Association's 2012 Recreation Economy Report. Often under the radar, outdoor recreation is big...

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Our Business Is Fun: Interview With Randy Hendrickson, Founder of Horizon RV Resorts

(2) Comments | Posted November 14, 2012 | 1:29 PM

The outdoor recreation industry is an economic powerhouse, employing over six million Americans and infusing both local and national economies with $646 billion dollars in outdoor recreation spending each year, according to the Outdoor Industry Association's 2012 Recreation Economy Report. Often under the radar, outdoor recreation is big business.

...

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The Customer's Not Always Right

(9) Comments | Posted September 20, 2012 | 11:05 AM

... But they must always win. I'm not sure who first dispensed this sage advice but regardless, they were spot on. The customer isn't always right. They might want to return an item that was a final sale. They may insist they purchased additional insurance -- even when it's obvious...

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Friend Farms? Can't Buy Me Love

(1) Comments | Posted September 2, 2012 | 10:00 AM

Popping up around the web recently, the topic of purchasing Facebook Likes, Twitter followers, YouTube video views and even Google Plus One votes--or what for my purposes we'll just call "numbers"--seems to be on the mind of many. It's a heady enticement if you believe that sheer quantity is the...

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Disaster Planning: Preventing Your Personal Wildfire

(3) Comments | Posted July 14, 2012 | 4:05 PM

I've been spending time in Colorado lately so have been very keen to follow the wildfire news. Like others, I was heartened to learn that the major fires were contained and the immediate danger had passed. In the nearly constant coverage, I learned that Colorado was not just in an...

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5 Social Media Marketing Myths: Busted!

(16) Comments | Posted June 18, 2012 | 3:17 PM

Were you one of the businesses that thought the 'Internet concept' was overblown? Did you scoff at the notion of 'electronic mail?' Today these are indispensible business tools. Face it, so is social media marketing.

While seasoned digital marketers know better, several small business owners are just beginning to...

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Political Fodder? Act Accordingly

(0) Comments | Posted May 30, 2012 | 6:33 PM

Not long ago, on my way to the Very Large Array on New Mexico's San Agustin Plains, I passed through an historic old western town touted in tourist magazines and brochures as a 'must-stop' artist enclave. As I approached the town with anticipation, I was welcomed by a very large...

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