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Eve Simon
A lapsed Philosophy major with an MFA in theatrical lighting design and 16 years experience in web design, UX consulting and creative management, Eve is either a quirky dinner party guest or a source of random knowledge. Or both.

As Creative Director at Beaconfire, a web design & development firm working solely with nonprofits, Eve brings pixel-driven leadership and an unyieldingly conceptual eye to every project. Along with her team of web superheroes, she has developed award-winning online experiences for organizations including Ad Council, The American Lung Association, Feeding America, Wildlife Conservation Society, AFL-CIO, and the American Museum of Natural History.

When not helping make the world a better place (one website at a time), Eve rocks South by Southwest Interactive as the creative muscle behind The Beacon Lounge and is a frequent speaker about design communication for nonprofits.

She also happens to wear an inordinate amount of black, completely without irony.

Entries by Eve Simon

The Death of Smart

(1) Comments | Posted December 9, 2014 | 2:54 PM

"Well, it's fare-thee-well, my dear, I'm bound to leave you."

Ethically, I must warn you that this post contains spoilers from "Oh Shendandoah", the 24th episode of HBO's series, The Newsroom.

Morally, I hope this post spoils much more than that.

After watching this episode...

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Creativity Is Dead (Long Live Creativity)

(1) Comments | Posted July 29, 2013 | 10:46 AM

Web designers and adrenaline junkies have a lot in common: we all live for the next big challenge. As designers, the stickier the creative problem, the more satisfaction we get from crafting a brilliant solution for it. Like a storm chaser, it's in our DNA to embrace chaos in order...

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How to Ignite Social Change

(0) Comments | Posted June 28, 2013 | 12:15 PM

Calling all social good thought leaders, influencers, change makers, sh*t stirrers, teachers, idealists, creators and other enlightened humans.

We need you.

How often have you wondered, "Given all the innovation in the air at the South by Southwest interactive festival in Austin every spring, why aren't there...

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Don't just DO South by Southwest This Year. Do it Good.

(0) Comments | Posted February 25, 2013 | 1:14 PM

Brace yourself. For the next few weeks it will be impossible to turn your head in the media without seeing a story featuring 4 little letters - SxSW. So here's what I'm gonna do. Write another one, but with a challenge: You will all make SxSW 2013 the year of...

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On Being Present: A Reflection for the New Year

(0) Comments | Posted September 24, 2012 | 4:20 PM

I'm not religious, one of the "faithful" or even a little bit traditional. Yet at this time of year, I find myself looking for deeper meaning in life largely because the religion I was born into commands it.

I can't tell you how much that sort of Pavlovian spirituality usually...

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We Have Found the Enemy

(0) Comments | Posted September 9, 2012 | 10:30 PM

I swore I would never write about politics. It's like one of those creepy wormholes with a toothy venus-flytrappy monster waiting at the end to rip you to shreds. Scares the shit out of me. And pisses me off.

But people out there really suck these days, and I...

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In Defense of Smart

(22) Comments | Posted June 26, 2012 | 2:17 PM

After watching the pilot of Aaron Sorkin's new HBO drama The Newsroom, I'm not at all surprised that people have been beating on it like some alien weed they're hell bent on destroying.

The show is just too smart. Smart as a pejorative*. And that scares the shit out...

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Art Imitating Life Imitating Nothing

(7) Comments | Posted May 16, 2012 | 5:13 PM

I really really REALLY wanted to like Smash.

How could I not? My creative start was as a theatrical lighting designer, so anything that suggests "backstage" makes me as goofy as a 4-year-old with a brand new Tickle Me Elmo. I even giggle sometimes. It's pretty embarrassing.

So let...

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Be a Creative Superhero. Save the World.

(1) Comments | Posted April 29, 2012 | 4:44 PM

I have a confession to make. I'm a total pain in the ass. Like, professionally. As a creative director, being opinionated, tenacious, demanding, eccentric & snarky comes with the job.

Or could it be a cover for my super secret identity?

Yes, it's true. Beneath this black turtleneck beats the...

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