The Faithful Shopper: Beach Chic -- Pop Up Shops

07/02/2010 10:51 am ET | Updated May 25, 2011

Summer, for me is all about surprises -- and shopaholics know there is no better surprise than a pop-up store, a boutique open for just a few weeks. Many retailers use them to highlight a new product or test a new concept. In summer, however, many retailers turn to what might more appropriately be dubbed seasonal stores, opening short-term stores in resorts such as my beloved Hamptons. Many come back year after year.

Among my favorites this season:

2010-07-01-Balenciagapanel1.jpg Balenciaga 54 Main Street East Hampton Perhaps the talk of the town this season - the finest of fine apparel and accessories.

2010-07-01-HugoBosspanel1.jpg Hugo Boss 46 Main East Hampton Located in Gucci's old space, Boss' first Hamptons pop-up boasts a nautical feel and appropriate goods.

2010-07-01-Puccipanel1.jpg Pucci 66 Newtown Lane East Hampton Pucci returns with a Hamptons-specific collection.

2010-07-01-TrinaTurkpanel1.jpg Trina Turk 79 Main Street East Hampton This is Turk's second store in the area.

2010-07-01-Hermespanel1.jpg Hermes 63 Main Street East Hampton Looking for the ultimate in luxury beach towels, scarves and accessories? This is the place.

2010-07-01-Temperleypanel1.jpg Temperley London 53, The Circle East Hampton A unique collection of antiques and apparel.

2010-07-01-Editpanel1.jpg Edit Summer 38 Jobs Lane Southampton Designers offered at this apparel boutique include Derek Lam.

2010-07-01-Aspreypanel1.jpg Asprey 45 Main Street Southampton You'll think you're in a walled English garden here, but this is a shop bedecked with sterling silver, crystal, china and leather goods.

2010-07-01-Screamingpanel1.jpg Screaming Mimi's 662 Montauk Highway Montauk Back again this summer with its combination of vintage and street chic.

2010-07-01-LaPerlapanel1.jpg La Perla 66 Newtown Lane East Hampton The headquarters for exceptional lingerie and swimwear.

2010-07-01-StevenAlanpanel1.jpg Steven Alan Bazaar 52 Newtown Lane East Hampton A great place for your basics, from t-shirts to totes.

2010-07-01-MichaelKorspanel1.jpg Michael Kors 30 Main Street East Hampton Not surprisingly, accessories driven, the perfect place for this season's bag or sunglasses.

2010-07-01-LaurenGpanel1.jpg LaurenG 112 Hampton Street Sag Harbor Lauren Gabrielson is an assistant designer to Ginny Hilfiger, and this pop-up will carry art, antiques and Ginny H by Ginny Hilfiger apparel.

2010-07-01-CynthiaRowleypanel1.jpg Cynthia Rowley 696 Montauk Highway Montauk Simply titled "Shop" and scheduled to remain open through October, this boutique showcases Rowley's beach and resort wear.

And we still have activity in town.

2010-07-01-ImillaRoadpanel1.jpg Imilla Road 29 Orchard Street Imilla Road will launch a number of pop-ups featuring affordable apparel and accessories around the city this summer.

2010-07-01-BlankSL8panel1.jpg Blank SL8 Port Authority Bus Terminal, 41st Street and Eighth Avenue Part of an agreement with the Fashion Center business improvement district and the Times Square Alliance, this space is home to different retailers for a month or two at a time. It changes regularly, so just keep checking.

Remember, the key to these stores is that they're TEMPORARY - the Hamptons units for the summer season, and some for just a few days in New York. Look at your local papers and websites to find some great deals.

Happy Summer and Happy Shopping!