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Faith Popcorn
Faith Popcorn, best-selling author of The Popcorn Report, Clicking, EVEolution, Dictionary of the Future, and upcoming, Popcorn Report 2020: A Leap of Faith. She is founder and CEO of Faith Popcorn’s BrainReserve, the futurist marketing consultancy she established in 1974. The New York Times has called her “The Trend Oracle,” Fortune magazine named her, “The Nostradamus of Marketing,” and she is recognized as America’s foremost Trend expert. She has identified such sweeping societal movements as “Cocooning,” “AtmosFear,” “Anchoring,” “99 Lives,” “Icon Toppling” and “Vigilante Consumer.”
As key strategist for Faith Popcorn’s BrainReserve, Faith applies her insight into cultural and business Trends to help FPBR clients reposition established brands/companies, develop new models and innovate. She is a trusted advisor to the CEOs of The Fortune 500 including such companies as American Express, Calvert Group, Campbell's Soup, Citigroup, Discovery Communications, Dunkin’ Donuts, IBM, Johnson & Johnson, Kellogg’s, KFC, Mars, SC Johnson and Tylenol.

With a documented 95 percent accuracy rate, Faith predicted the demand for fresh foods and four-wheel drives, as well as the spiritual tenor of the millennium with Cocooning. She was the first to anticipate the explosive growth of home delivery, home businesses and home shopping. Additionally, she predicted the rise of Social Media and has a significant following on Facebook and Twitter. Her FutureView, which focuses on how Trends are affecting consumer lifestyles and purchasing behavior, has been presented to thousands of audiences across the globe.

Heralded for her extraordinary ability to forecast emerging consumer patterns, Faith is frequently interviewed and cited in the media in The New York Times, Time, Newsweek, Fortune, “The Today Show,” “Face the Nation,” and CNN. Faith was raised in Shanghai, China, is a fifth generation New Yorker, and a graduate of New York University and New York’s High School of Performing Arts. She is a single mother and has two Chinese daughters, gg 14 and cc 7.

Entries by Faith Popcorn

The Big Binge Theory

(1) Comments | Posted September 5, 2014 | 5:26 PM

"If everyone is on a diet, why are we lining up to eat a dozen biscuits at 3 a.m.?"

so busy, how can we watch two seasons of Orange Is the New Black in one weekend?"

Those are the questions I couldn't help asking,...

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Childfree By Choice: How Women are Redefining Tomorrow's Family

(99) Comments | Posted August 8, 2014 | 11:18 AM

The nuclear family is detonating.

The image of the perfect mom tending to her children used to be as American as apple pie. But now, a societal tsunami is underway, changing the way we see motherhood and questioning its primacy in the fabric of our culture.


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The SHEvolution Is Coming

(0) Comments | Posted July 25, 2014 | 11:09 AM

This trend is changing the world, and I'm thrilled. At first, it tiptoes in quietly. On stilettos. Then suddenly and seemingly out of nowhere, comes its deafening blast.

Women are rising. Never before have we so aggressively, efficiently, fearlessly and successfully pursued our goals.

The future...

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The Single-arity: Rise of the Solo Citizen

(1) Comments | Posted March 5, 2013 | 4:55 PM

As marriage equality has evolved over the last year we have become wildly aware of one overlooked group: The Single.

It's official. The nuclear family has had a meltdown.

In the last decade Single households have increased by 30 percent worldwide. By 2020 there will be 331 million...

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Building a Better Beta

(0) Comments | Posted November 16, 2012 | 2:57 PM

Rise of the Beta-tect

"My life is a prototype, I am a prototype, my room is a prototype, everything in the world is a prototype." -Jay Cousins, Beta-vangelist

We are living in a beta world.

The second letter of the Greek alphabet is all around us. In finance, beta...

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FOMO: The Only Thing We Have to Fear Is Missing Out

(3) Comments | Posted July 16, 2012 | 11:18 PM

FOMO -- the "Fear Of Missing Out" -- is the insidious feeling that other people are getting more from life than you are. The acronym has been the focus of increasing attention, but the phenomenon is as old as Adam (who ate the apple, after all, out of fear of...

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You Can't See the Future From the Man-Cave

(134) Comments | Posted April 29, 2012 | 6:34 PM

Greg Smith has left the Man Cave.

His now-famous op-ed -- in which he publicly excoriated Goldman Sachs for greed and capitalistic excess -- has been dissected from every possible angle except one: It was a spot-on description of a company that could only have been run by men. And...

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