Farnoosh Torabi
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Farnoosh Torabi is the author of the new book, 'Psych Yourself Rich: Get the Mindset and Discipline You Need to Build Your Financial Life' (FT Press, October 2010). Learn more about Farnoosh and her work at Farnoosh.TV

Blog Entries by Farnoosh Torabi

The Psychology of Money: How to Beat Your Brain When It Comes to Financial Decisions

Posted January 14, 2011 | 18:47:00 (EST)

A couple days ago, a 20-percent coupon arrived in the mail from the kind marketers at Theory, the pricey fashion boutique I love to visit, but which has yet to convince me to spring for one of its crisp button-down shirts (they're $180 plus tax).

That is, until I...

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