Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness for books and authors. From the company's inception in 1995, Fauzia has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike. FSB has played a role in the success of numerous chart-toppers, including novels by Daniel Silva, Mitch Albom, Michael Cunningham, Tana French, Barbara Delinsky, Jonathan Franzen, Sue Grafton, and Jacqueline Winspear; and nonfiction titles by Doug Stanton, Alan Alda, Barbara Ehrenreich, Dr. Arthur Agatston, Al Gore, Linda Greenlaw, Tony Horwitz, Richard A. Clarke, Vincent Bugliosi, Marlo Thomas, and Bob Woodruff.

Before starting FSB Associates, Fauzia worked for John Wiley and Henry Holt. She lives in Basking Ridge, NJ with her husband and two daughters.

For more information, please visit the network of FSB sites: FSB Associates, FSB Media, smartbooks.com and WrittenVoices.

Blog Entries by Fauzia Burke

'You Gotta Be In It To Win It'

1 Comments | Posted December 8, 2009 | 01:08 PM (EST)


From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route and sell steadily for years, and yes, there are some...

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Book Bloggers Rock!

29 Comments | Posted November 17, 2009 | 05:38 PM (EST)


This Thanksgiving, along with all the blessings in my life, I will give a special thanks to all the fabulous book bloggers on the Web. If you find yourself wondering why, you are simply not paying attention.

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RIP Hardcovers ... Long Live the Kindle

24 Comments | Posted November 2, 2009 | 03:15 PM (EST)


I wonder if manufacturing hardcover books makes sense anymore? In talking with fellow publishing friends, we agree that the current publishing model is not ideal. For example, selling books essentially on consignment, taking huge returns, giving advances that don't earn out, not having enough marketing dollars, all create huge challenges...
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I'll Take a Community With That Book, Please!

11 Comments | Posted October 20, 2009 | 07:27 AM (EST)


With today's search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing?

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Online Branding for Writers

10 Comments | Posted October 12, 2009 | 09:18 AM (EST)


If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer. Publishing a book or any professional writing is a small business and authors should...

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