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Fauzia Burke
Fauzia Burke is the Founder and President of FSB Associates, an Internet marketing firm specializing in creating online awareness for books and authors. From the company's inception in 1995, Fauzia has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike. FSB has played a role in the success of numerous chart-toppers, including novels by Daniel Silva, Mitch Albom, Michael Cunningham, Tana French, Barbara Delinsky, Jonathan Franzen, Sue Grafton, and Jacqueline Winspear; and nonfiction titles by Doug Stanton, Alan Alda, Barbara Ehrenreich, Dr. Arthur Agatston, Al Gore, Linda Greenlaw, Tony Horwitz, Richard A. Clarke, Vincent Bugliosi, Marlo Thomas, and Bob Woodruff.

Before starting FSB Associates, Fauzia worked for John Wiley and Henry Holt. She lives in Basking Ridge, NJ with her husband and two daughters.

For more information, please visit the network of FSB sites: FSB Associates, FSB Media, and WrittenVoices.

Entries by Fauzia Burke

Digital Branding for Authors: When to Start, What to Do and Why It's Important

(0) Comments | Posted June 23, 2015 | 1:07 AM


Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I've worked in the book publishing industry my whole career and there's one...

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Top Entrepreneurial Business Lessons I've Learned

(0) Comments | Posted April 22, 2015 | 2:08 PM

As an entrepreneur, I love to learn from the stories of others. When we share our triumphs, challenges and setbacks, we all get a little smarter and wiser a little faster. That was the spirit of the panel discussion, "How to Be Your Own Boss in Book Publishing," held recently...

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10 Things I Know for Sure About Book Marketing

(0) Comments | Posted March 3, 2015 | 4:39 PM


I am often asked what I know for sure in the book publishing, book marketing, and digital marketing industry. While there isn't one magical formula for every author and every book, there are some specific steps you can take to carve out your...

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55 Digital Branding Tips for Authors

(3) Comments | Posted February 5, 2015 | 9:20 PM


To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul. You just may be surprised at how much you...

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The Dos and Don'ts of Digital Marketing for Authors

(1) Comments | Posted January 15, 2015 | 3:25 PM

We all complain about social media because it takes so much time, but there is nothing we can do about it. It's the way the world has changed and we have to adapt. We can adapt enthusiastically because social media gives authors an unprecedented opportunity to build a brand and...

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5 Ways to Live Fearlessly in the New Year

(0) Comments | Posted January 5, 2015 | 1:08 PM


I love Theodore Roosevelt's quote about the man in the arena. "It's not the critic who counts.The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood. If we want to truly...

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21 Ways to Give Back This Holiday Season

(0) Comments | Posted December 18, 2014 | 4:09 PM


"Give yourself entirely to those around you. Be generous with your blessings. A kind gesture can reach a wound that only compassion can heal." -- Steve Maraboli

When you share small acts of kindness, you are giving back more than you might think....

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5 Ways to Develop Excellent Phone Skills

(0) Comments | Posted October 24, 2014 | 9:41 AM


"Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of every part of your life." - Brian Tracy

Do phone skills sound like a thing...

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14 Questions to Help You Expertly Market Your Book

(0) Comments | Posted September 23, 2014 | 9:05 PM


There's really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their...

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Making My Case: Why Authors Need Websites

(6) Comments | Posted August 26, 2014 | 12:26 PM

I heard there's a rumor going around in book publishing that authors don't need websites. I kid you not, in 2014 I still hear people saying authors don't need a website. If it was a true rumor, many authors would exhale with relief. Who has the time to get a...

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7 Steps to Ease Into Meditation

(7) Comments | Posted July 27, 2014 | 8:20 AM

As a business owner, mom of two, wife, speaker, and consultant, managing each day effectively can be a challenge. I am sure I don't have to tell you. You know. My mind, like yours, is often filled with to-do lists, schedules, and responsibilities. It's easy to feel overwhelmed sometimes, but...

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Data Driven Marketing for Books

(1) Comments | Posted May 22, 2014 | 7:02 PM

When I started my book marketing career, my boss gave me this advice: "Don't use green covers. Books with green covers don't sell." There was no data behind this statement, it was just part of the collective publishing wisdom then.

Since then the world of book publishing has changed in...

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How to Go Digital With Your Spring Cleaning

(1) Comments | Posted May 16, 2014 | 11:08 AM

Do you just love spring? With the crisp weather, the rainbow of flowers popping up and the lush green trees, spring is a season of renewal. You can open the windows, let the fresh-air breeze in and get a fresh start. And with spring's arrival, maybe you are even tossing...

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Ready to Thrive: My Wake-Up Call

(0) Comments | Posted April 30, 2014 | 4:11 PM

"The little things? The little moments? They aren't little." -- Jon Kabat-Zinn

Recently I went to the Thrive conference. This two-day event featured conversations with influencers and luminaries on topics related to the four pillars of Arianna Huffington's Third Metric: well-being, wisdom, wonder and giving.


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11 Ways to Promote Your Book Year Round

(6) Comments | Posted March 26, 2014 | 3:51 PM

I probably don't have to tell you that marketing your book is a year-round endeavor. Today's digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world... with an investment of your time, you...

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How to Engage Readers With Your Facebook Page

(0) Comments | Posted March 6, 2014 | 10:51 AM

Just when you thought you were all set to promote your book on your website, I'm writing to you about making your Facebook fan page shine. Spending time on social media sites can feel like a time sink, I know, but there is a bright side. Your Facebook fan page...

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How to Drive Traffic to Your Website: Q&A With Ric Dragon

(0) Comments | Posted February 18, 2014 | 9:56 AM

Ric Dragon is the CEO and co-founder of DragonSearch, a digital marketing agency, and author of Social Marketology, as well as a contributing writer for MarketingLand and Social Media Today. I met Ric Dragon at the Brite Conference at Columbia University, and I was immediately impressed with him. I heard...

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Living Wholeheartedly: An Experiment

(0) Comments | Posted January 24, 2014 | 9:44 AM

Last year the fabulous Seth Godin recommended an audio program by Brene Brown that changed me in so many profound ways. I consider that recommendation and then listening to the audio program one of the highlights of 2013. It is called "The Power of Vulnerability," and I can't...

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5 Ways to Manage Stress This Holiday Season

(4) Comments | Posted November 27, 2013 | 10:51 AM


Holidays can be a stressful time. Every time I am in a parking lot of a shopping mall and see people fighting over the last parking spot, I think we need to all remember this is supposed to be a joyous time. I...

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Authors, Your Brand is Your Baby

(1) Comments | Posted November 19, 2013 | 4:51 PM

2013-11-19-brand.jpgWait for it, wait for it. Your baby's smile is coming. I promise.

Sometimes when I am talking to clients, I use a newborn as a metaphor for personal branding. I know it's crazy, but hear me out. The first four weeks...

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