If you are a published author, you've already done the hard part: You wrote your book and got it published. But don't stop there. If you want to become known as an expert in your field, you need to build your personal brand. There are all sorts of ways you can utilize the content in your book to market yourself in the world of social media.
As an author of non-fiction, here are four ways you can maximize your book's content:
- Tweet it. If you peruse your book, you will easily see quick sentences that pop out at you as quotable and are perfect for tweets. Look for those compelling quotes that showcase your expertise and are less than 140 characters. Find short quotes that people are likely to retweet. Create a hashtag using your book title each time you tweet to promote your book and create a dialog stream. You also can ask questions related to your book's content to encourage conversation with your followers.
Once your book is published, you have a library of material ready for marketing. Market your book and your expertise in the social media world with the valuable content you have already created. Foster your brand and become known as an expert in your particular niche by maximizing the content of your book. If you are reading this blog before you have published your book, start using these tips today. By the time you get published, you'll have a following and a platform. Good luck, and let me know if you have any questions.
© 2012 Fauzia Burke. All Rights Reserved.
Fauzia Burke is the Founder and President of FSB Associates, a digital publicity and marketing firm specializing in creating awareness for books and authors. For digital publicity and social media news, follow Fauzia on Twitter: @FauziaBurke.
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