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Forrest Pritchard
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Forrest Pritchard is a seventh generation farmer and author of the best selling Gaining Ground, A Story of Farmers’ Markets, Local Food and Saving the Family Farm named a top read by The Washington Post, NPR and Publishers Weekly.

Entries by Forrest Pritchard

New York Times Throws Food Party (Updated)

(13) Comments | Posted October 8, 2014 | 12:00 PM

Update/correction from the author (5:45pm EST, 10/22/2014): When this post (originally titled "New York Times Throws Food Party, Forgets to Invite Farmers") was researched, the New York Times Food for Tomorrow website listed 19 speakers. Since that time, it has been updated to reflect that professional farmers will...

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First Time Shopping at a Farmers' Market? 5 Things You Need to Know

(48) Comments | Posted June 23, 2014 | 5:17 PM

Myths and Truths about Your Local Markets

Chances are there's a farmers' market near you. Over the past 20 years, local markets have blossomed from 1,700 to well over 8,000 locations nationwide. Despite headline-grabbing efforts by Walmart's 4,200 stores to aggressively source organic produce, customer support at regional...

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Writing a Book in 2014? Read This List

(1) Comments | Posted January 7, 2014 | 4:28 PM

7 Things Most Authors Don't Know About Amazon

When my first book debuted in 2013, I thought I had prepared for everything. My press had arranged media interviews, my inbox was percolating with signing events, and an avalanche of blog reviews was scheduled to coincide with the release date. I...

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How TV Has Made Us Stupid About Farming

(75) Comments | Posted December 5, 2013 | 4:10 PM

From parachuting cows to learning-disabled farmers, commercials have effectively dumbed down agriculture.

As a full-time farmer, I don't have much time to watch television. Despite my best intentions, I've never seen an episode of Mad Men, Breaking Bad, or Game of Thrones. I'm usually game for a lunchtime episode of...

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Why I Can't Raise a $1 Cheeseburger

(226) Comments | Posted June 24, 2013 | 6:11 PM

A professional farmer redefines the term 'Value Meal'

In 1996, I returned from college to my family's farm and found it in complete shambles. My parents had given up on ever making a profit from farming, and had taken jobs in the city to make ends meet. Our crops...

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