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Francesca Gino
Francesca Gino is a behavioral scientist and professor of Business Administration at Harvard Business School. She is the author of Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan.

Entries by Francesca Gino

Thinking About Money? Take Time for Self-Reflection Instead

(6) Comments | Posted February 21, 2014 | 8:00 AM

Click here to watch the TEDTalk that inspired this post.

Do you want to be a good person, someone who cares about the well-being of others in addition to your own? I bet you do. In fact, when people across the globe are asked this question,...

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The Sneaky Trap That's Hurting Your Decision-Making

(0) Comments | Posted December 21, 2013 | 9:00 AM

Click here to watch the TEDTalk that inspired this post.

According to an ancient Chinese parable, an elderly woman engages in the same daily routine: She carries two large pots on the ends of a pole across her neck to a nearby stream and fills them...

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Why We Only Trust Advice With a Price Tag

(0) Comments | Posted June 27, 2013 | 2:21 PM

In the 1950s, Pepsi competed with Coca-Cola by selling its soda at half the price of Coke and spending twice as much on advertising. Yet after Pepsi raised its prices, its sales rose, contrary to what its marketing experts expected.

How can we explain such seemingly nonsensical behavior? After...

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