One of the most valuable -- yet underrated -- assets any company has is the wisdom and passion of its most loyal consumers. Yes, it is true that you can find a larger pool of potential customers by looking at consumers who are undecided about your brand. Companies can tap...

The horizon always has been an inviting destination for Americans. Whether it was literal, as in the time of the westward expansion, or figurative, via the sense that something better lies ahead, Americans have refused to succumb to a sense of helplessness and have looked to the horizon as a...

As news about the global economy worsens, each day seems to bring a gloomier long-term forecast. So why did a 2000-person survey that we conducted just a few weeks ago find that Americans are, overall, hopeful about the future?

The answer may well have to do with an optimism...