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What It Means to Be A Lean Startup

Posted: 09/16/11 10:50 AM ET

I've been reading Eric's book which I am very much enjoying. And on wednesday night I spoke to the NYC Lean Startup Meetup with the help of Giff who interviewed me.

Eric and his fellow lean advocate Steve Blank have both written at length about the methodologies associated with the lean startup approach. If you have not read their books (Steve's here), I suggest you do.

But the most interesting part of the discussion on wednesday night for me was when Giff asked me about a comment I had made that "you need more than a lean methodology, you need a lean culture."

To me, lean is a state of mind that a founder and his/her team needs to have across all aspects of the business. The specific product and engineering approaches that are at the core of the lean startup movement are paramount for sure. But if you can apply lean to hiring, sales, marketing, customer service, finance, and everything else, you will be rewarded with a fast, nimble company. That's a winning model, especially when things are moving fast in many dimensions as they are right now.

Later on in our conversation on wednesday night, I got a question about lean and venture capital. To me, USV is a lean VC firm. Brad and I set it up that way because we talked about all the things we didn't like about venture capital firms when we were setting USV up in late 2003.

My prior experience at Flatiron was instructive. In the first two or three years of Flatiron, it was basically just me and Jerry. We were deeply engaged in all of our investments and we had one or two employees other than ourselves. We did very well in that period. In mid 1999, we went on a binge, raised a huge fund ($350mm), moved into a massive office, hired a staff of 25, made investments we weren't engaged in, and got fat. We did poorly in that period. We shuttered Flatiron in 2001 and I took over the entire portfolio with the help of Jerry and Bob. It was basically back to the early model. We did very well in that period.

I do not believe that venture capital scales. I believe you need a small team of highly engaged partners and not much else other than great relationships with entrepreneurs. We do have a small team of non-partners at USV. Dorsey runs the office. Christina runs the investment stuff. Gary runs the portfolio engagement stuff. That's it. It works really well. We've kept USV lean and I believe that has allowed us to focus on what matters most, to react quickly to opportunities, and to be focused externally as opposed to internally. And when I look at most of the VC firms I admire, I see similar lean approaches. It's a winning model.

 
 
 
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Shawn Kelloway
11:30 AM on 09/19/2011
The Start-Up Genome report just came out this year and does a really good job of articulating how scaling causes most start-ups to fail. With either an abundance of cash, hiring too much personnel to fast, or adding too many users with no support. Scaling needs to happen when making the transition from Start-Up to actual Company and Steve Blank even says these types of organizational structures have two vastly different types of personnel.

In a Start-up, to act truly lean means to have overlapping skills set so that ideas not only get discussed but understood by everyone to form a cohesive understanding of a shared goal. Shared understanding hopefully, and I found it does, create a shared desire to accomplish that goal.

Where as, in an actual company, the goals get determined by the executives and then disseminated through the ranks in a typical pyramid company power structure. Desire and understanding have little to do with execution at this point.

I like to liken the Start-up atmosphere to the Judd Apaptow comedy troupe where he reuses the actors and just tweaks the story. I feel if you have a great core team you can create many models of business with just a few teaks of an idea or recognizing the next evolution of a process. If your team all believe in the same goal then the possibilities are endless.
02:50 AM on 09/19/2011
Only thing I've seen when 'lean' is mentioned is, micro-manager's, letting people go,& more work for those who are left. I get the idea of it and have no problem with cutting the fat, so to speak, but when you start hacking away at the prime meat, what's the point. Where I was...it didn't work.
03:26 PM on 09/18/2011
'I do not believe that venture capital scales. I believe you need a small team of highly engaged partners and not much else other than great relationships with entrepreneurs.' Exactly! :)
BigDaddyWow
This member is licensed to spank
03:07 PM on 09/16/2011
Lean is the only way to do it these days, unless you are venture funded. From what I have seen of ventured funded companies they never make an attempt to be lean. You can spot a venture funded business easily because they always have a great big expensive sign out front. Solyndra is a perfect example (albeit on a bigger scale) of what happens to funded, pre-revenue companies when actual business is not mandatory. It's also clear that their is no real motivation by VCs to make a portfolio company work lean because of the number that are located in the most expensive business area in America; Silicon Valley. I shudder to think of the money that has been wasted on 30/sqft space and $130k web programmers. For seasoned business owners and entrepreneurs this waste is mildly irksome.