Freddie Gershon
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Multi-hyphenate musical executive Freddie Gershon has been an entertainment attorney, a serious music student at The Julliard School, talent magnet for songwriters and performers, film and theater producer, early proponent of protecting intellectual property, a central participant in many of the defining moments of contemporary pop culture through his work in music, film and theater, teacher and best-selling author.

Today, he is Chairman and CEO of Music Theatre International (MTI), one of the largest, oldest licensing companies of theatre musicals in the world which represents the dramatic performing rights to such classics as “West Side Story,” “Fiddler on the Roof,” “Meredith Willson's The Music Man,” “Guys & Dolls,” “Annie,” “Les Miserables,”, all of the works of composer/lyricist Frank Loesser (its founder in 1952) as well as over 300 other titles.

He conceived of and established “Broadway Junior,” a program to introduce elementary, middle and high school students to the Broadway experience in the 1990s. Students are provided with a “Broadway show in a box,” which gives schools everything they need to produce age-appropriate 60-70 minute versions of the most-popular shows, including “Annie,” “Fiddler on the Roof,” “Guys and Dolls,” “High School Musical,” “West Side Story,” “Into the Woods,” “The Lion King,” “Beauty and the Beast,” “Schoolhouse Rock” and many others. MTI has licensed hundreds of thousands of these school productions in the last two decades.

MTI represents the so-called “grand rights” in musicals, so Gershon decided to expand into the area of representing “small performing rights” in 1992. He became co-chairman and a principal of SESAC, a privately held small performing rights organization founded in 1930, representing music publishers and songwriters to license and police their music for performance use in broadcast and non-broadcast exploitation in the United States of America. SESAC works with artists ranging from Bob Dylan and Neil Simon to the most-popular Latin, Hip Hop and Country artists to television shows (“Seinfeld,” “Two and Half Men,” “Frasier”), and even elevator and sports stadium music.

After graduating from Columbia Law School Freddie joined a music/theatrical law firm. “Freddie-the-Lawyer” was a young practitioner in New York for such emerging talents as film director Michael Ritchie (“Downhill Racer” and “The Candidate”), Ron Field (choreographer/director of “Cabaret” / “Zorba” / “Applause”), playwright Tom Eyen (“Dreamgirls”), composers Neil Sedaka, Marvin Hamlisch, Carole Bayer Sager, Lesley Gore and Shel Silverstein, and performing artists including Eric Clapton, Van Morrison, Dr. Hook, Orleans, Jack Bruce, Phil Ochs, Chicago, Peter Allen and Bette Midler. He was also counsel to several theatrical projects and his practice grew with the addition of many of the biggest music names in history.

He was affiliated (and worked on) with such entertainment properties as “All in the Family,” “Beacon Hill,” “Tommy” (his first film, co-starring The Who, Eric Clapton, Tina Turner, Jack Nicholson, Ann-Margret and Elton John), followed by “Grease,” “Saturday Night Fever” and “The Fan,” early legendary soundtracks such as “Fame,” “The Empire Strikes Back,” “Bugsy Malone,” “Saturday Night Fever,” “Grease” and “Return of the Jedi,”
(“Grease” and “Saturday Night Fever” still rank as among the largest-selling soundtracks in motion picture history (combined sales in excess of 50,000,000 double albums), theater productions including “Hair,” “Oh! Calcutta!,” “Pippin,” “Jesus Christ Superstar, “Sweeney Todd,” “Evita” and “La Cage Aux Folles.”

In the mid 1980s, Gershon escalated his involvement with his alma mater, Columbia Law School, as well as Yale, Cardozo, Pepperdine, New York Law, The Julliard School, NYU and others as a lecturer and teacher on subjects relating to entertainment law and intellectual property. He sought to get recognition in law schools for intellectual property rights to be integrated into their curricula. It was during that time that he wrote his bestselling novel, “Sweetie, Baby, Cookie, Honey,” published by Hearst and a 1986 bestseller about the an era in rock and roll that Freddie knew quite well.

Freddie and his wife, Myrna, live in New York.

Blog Entries by Freddie Gershon

Some People Tweet; Some People Peep

(9) Comments | Posted May 4, 2012 | 1:04 AM

In the late 1950's, William S. Paley (who was founder and CEO of CBS) wanted to broadcast Young People's Concerts with America's "glam" emerging star, conductor/composer Leonard Bernstein. Columbia Records (a division of CBS) recorded Maestro Bernstein as well as the New York Philharmonic. Maestro Bernstein with his buddy, Roger...

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"And the Tony Honors for Excellence in the Theater Goes To... "

(9) Comments | Posted March 19, 2012 | 5:29 PM

Although I've never written, directed, produced or starred in a play or musical on Broadway, I received notice of this forthcoming honor a short time ago.

I have spent decades being an advocate for musical theater throughout the world and more specifically in our schools, even more specifically for...

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James and The Giant Peach Meets Josephine Baker and Bernadette Peters...

(16) Comments | Posted July 20, 2011 | 2:45 PM

This past January at the Broadway JR. Festival in Atlanta, approximately 2,500 young people from grade schools with their teachers and adjudicators were given constructive guidance, tips, suggestions and evaluations of JR. performances and JR. productions from 50 schools in 37 states. Eight remarkable teachers were selected as being profoundly...

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Target the Market (of the Spirit and the Soul)

(11) Comments | Posted June 15, 2011 | 6:00 PM

If you drive in the Phoenix/Scottsdale area near the Mayo Clinic, there's a building unpretentious and elegantly simple in its exterior design. It is not a "statement" like the de rigueur museums we read about and see in Los Angeles, Berlin, Bilbao, etc. It is a desert treasure and the...

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Wizard Casts Spell Over Broadway Stage

(18) Comments | Posted June 10, 2011 | 12:28 PM

On the sixth day of the sixth month of the sixth year of the Broadway "JR" experience for NYC's middle schools, 600 children from 15 schools each performed a sample song from shows in the Broadway "JR" Collection. The children were welcomed by Master of Ceremonies Daniel Radcliffe (think Harry...

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Arthur Was Finally Noticed

(14) Comments | Posted May 16, 2011 | 11:20 AM

Charles Isherwood recently wrote a brilliant piece on the late Arthur Laurents in the New York Times, entitledScrappy Papa of the Ultimate Stage Momma.

I want to congratulate him for his piece on Arthur Laurents.

I want to thank him for him for his piece on...

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Penguins Can't Fly... But They Can Soar

(18) Comments | Posted April 26, 2011 | 5:05 PM

In my blog "Look Papi... I Did It", I identified P.94 and their experience with disabled children who defied prognostication by breaking through and feeling better about themselves and (as they called it) felt "more normal".

The most recent blog I wrote had to do with financial cuts to The...

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Mister President: The Kennedy Center for What?

(27) Comments | Posted April 19, 2011 | 5:49 PM

The Kennedy Center is a physical, tangible as well as an organic living reminder of the Kennedy years and a legacy of a President who brought idealism to a generation of Americans. It is known for The Kennedy Center Honors (an American institution and celebration) and is our equivalent of...

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Making Magic: 'I did it, Papi!'

(22) Comments | Posted March 15, 2011 | 3:42 PM

Disclosure:

I am the principal of a company (Musical Theatre International) which has Juniorized well-known stage musical theatre titles and you may think me biased, and I probably am. In an effort to educate myself, I attend performances, get feedback from teachers, principals, school boards, students and parents across the...

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I Have a Dream

(3) Comments | Posted January 19, 2011 | 4:52 PM

Did Martin Luther King, Jr. ever dream that in Atlanta at the Junior Theater Festival, on his celebratory weekend in 2011, more than 2,000 kids from around the United States, ages 7 to 15, would be gathered from 54 separate schools from across the U.S. with a make-up of white,...

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When Publicity Requires Invisibility

(12) Comments | Posted November 12, 2010 | 10:02 AM

Miss Cellophane died this week. Almost no one knew because she performed a rare but indispensable role -- one requiring her to be ego-free and always knowing that her greatest successes were when no one was ever aware that she had "pulled it off"... again.

Her name was Linda...

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Myrna's Prehistoric Journey to "Yabba Dabba Do"

(6) Comments | Posted October 7, 2010 | 3:43 PM

So Myrna and I are visiting Linda Dozoretz, high in the hills of Beverly...

Linda shows Myrna the Google home page with The Flintstones integrated into the Google art celebrating the "50th" Flintstones Birthday. Out flowed from Myrna cathartic (tears/laughter) stories of Ralph Cohn, nephew of Harry Cohn (Columbia...

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Happy National Arts and Education Week, America

(27) Comments | Posted September 18, 2010 | 11:19 AM

Step right up, folks, 'cause right now it's National Arts and Education Week (September 12-18). The U.S. House of Representatives passed a resolution saying:

"Arts Education, comprising a rich array of disciplines including dance, music, theatre, media arts, literature, design and visual arts, is a core academic subject and an...
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Sports, Christian Values and the Arts?

(3) Comments | Posted September 10, 2010 | 4:13 PM

I'm a relatively new online blogger, although the "blogettes" I've submitted do reflect my thoughts and conversations. I generally consider myself a "gentleman blogger," not writing about anything controversial. Or, at least I thought I wasn't being controversial. My blog education continues.

Most recently, after writing about the arts, grade...

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Sports and Arts: Unlikely Pairing Until Glee and High School Musical Make It Cool

(16) Comments | Posted August 24, 2010 | 2:02 PM

Two of the most-positive vehicles to promote the arts in schools have been based on comparing sports and arts. The Disney television movie, High School Musical (and the enterprise that resulted in TV, film, music and events), followed by Fox's hit series, Glee, both unite the super cool athletes and...

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You, Too, Can Play and Fight

(3) Comments | Posted July 29, 2010 | 12:10 PM

I'm a jaded New Yorker. I see all the big movies and plays and can talk a good game with anyone else who saw them. I admit, a Venezuelan documentary entitled Play and Fight would not be on my list of musts.

But I saw it...

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So, I'd Like to Thank

(6) Comments | Posted July 21, 2010 | 4:40 PM

I had the privilege of meeting eight young teachers over the weekend. They were all "winners" of the "Freddie G" (OK, I humbly admit it's the "me" award that others long suggested and interfaces nicely with my philanthropic aims). The winners were selected (no, not by me) out of a...

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It's Always the Old to Lead Us to the War/It's Always the Young to Fall

(7) Comments | Posted July 7, 2010 | 2:59 PM

I think of Phil Ochs on July 4. Phil was a cult contemporary of Bob Dylan from the 60s and 70s (and with full disclosure I reveal was a friend and client of mine when I practiced law). And Phil wrote a song called "Another Country."* The lyric reads as...

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The Rockets' Red Glare While a Gun Kills Many Men Before It's Done

(1) Comments | Posted July 3, 2010 | 12:22 AM

When Francis Scott key wrote the lyrics, "And the rockets' red glare! Bombs bursting in air" in 1814, the rockets were a different. The bombs were different. They seem a lot less glorified and inspirational in the desert-like environment of today than that naïve, bygone era when "proudly we hail."

...
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How to Succeed by Breaking a Leg

(8) Comments | Posted June 25, 2010 | 10:39 AM

The Nebraska Cornhuskers' 2010 football season doesn't begin until September. By then, the 2,500 students visiting the University of Nebraska-Lincoln this week for the Thespian Festival will be back at their schools throughout the United States getting ready for their own Fall events.

But while the Nebraska Coaches Association All-Star...

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