Frida Giannini
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Creative Director of Gucci since 2005, Frida Giannini is known for her unique talent and distinctive contemporary vision, which combines the values of traditional artisanal skills with the very latest developments in fashion technology. The combination of her skills has proven to be a powerful asset for Gucci, as is witnessed by her consistent ability to design collections that not only influence global fashion trends, but also are highly successful at retail. Giannini has been instrumental in repositioning the universe of Gucci beyond design. Not only has she developed the architectural and interior environments for Gucci’s store concept, she also conceived the Gucci Museo, a destination in the House’s birthplace, Florence, that opened during Gucci’s 90th anniversary in 2011. Giannini’s broadening profile has also allowed for increased activity for Gucci in the area of social responsibility, a personal commitment that the designer has turned into a passion for the company. Now in its ninth year, the partnership that Giannini established for Gucci with UNICEF has raised over 18 million US dollars to date. It was Giannini’s work with UNICEF that became the inspiration for her ambitious CHIME FOR CHANGE campaign for girls’ and women’s rights, which she co-founded in 2013 with Salma Hayek Pinault and Beyoncé Knowles-Carter. Through its crowd-funding partner Catapult, to date CHIME FOR CHANGE has raised over 5 million US dollars, fully funding 310 projects in nearly 80 countries through 101 non-profit partners.

Entries by Frida Giannini

Portiamo all'attenzione di tutto il mondo il tema dell'istruzione delle ragazze

(2) Comments | Posted June 4, 2014 | 4:22 AM

Nel cuore della notte tra il 14 e il 15 aprile, i militanti di Boko Haram hanno sequestrato 270 studentesse del collegio di Chibok in Nigeria. I militanti hanno presunto che il mondo non li stesse osservando e che non se ne sarebbe interessato. Si sono sbagliati. Unite...

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Let's Keep Girls' Education in the Global Spotlight

(1) Comments | Posted June 3, 2014 | 11:29 AM

In the dead of night on April 14 to 15, Boko Haram militants abducted some 270 girls from their boarding school in Chibok, Nigeria. The militants assumed the world wasn't watching and wouldn't care. But they were wrong. United in outrage -- and linked by technology -- millions of people...

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Facciamo risuonare la voce di ogni donna

(5) Comments | Posted February 28, 2013 | 12:10 PM

Mentre scrivo, sono in attesa del mio primo figlio, una bambina. La prospettiva della maternità mi ha fatto riflettere più che mai sul mondo in cui le donne vivono.

Ci sono ancora molti luoghi, anche nei Paesi sviluppati, dove una bambina che nasce oggi non avrà le stesse opportunità,...

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Let Every Woman's Voice Ring

(13) Comments | Posted February 28, 2013 | 8:55 AM

As I write this, I am expecting my first child, a daughter. The prospect of motherhood has made me think more than ever about the world women are living in.

There are still many places, even in the developed world, where a girl born today will not experience equal opportunity...

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