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Gay Browne
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“I want to help people lead healthier lives in an increasingly toxic world,” says Gay Browne, creator of Greenopia.

A lifelong asthmatic, Gay began her green journey with her search for ways to improve her living environment to take better care of herself and her children. She started from the inside out ― choosing all natural alternatives for everything from nutritional habits to bed sheets. In 1994, Gay built the first green home in her Los Angeles’ Pacific Palisades. In her experience with researching and working with green home developers, interior designers and furniture dealers, she realized that there was a wealth of green options, but no simple resource to find them. In response, Gay developed Greenopia to provide a resource to help people like herself make choices to green their lives on a daily basis.

Founded in 2005, Greenopia has developed guidebooks for Los Angeles, the San Francisco Bay Area, and New York City with plans underway for a 20-city rollout that includes Chicago, Denver, Seattle and Portland, among others. Greenopia’s web presence creates a local green community where consumers can browse Greenopia’s thousands of listings, green news you can use, and fun and opinionated blogs that take on how to live green without going crazy.

With exhaustively researched, non-paid listings, Greenopia provides consumers with a resource for where to find a wide range of local green businesses, services, and organizations for metropolitan cities. Gay has also created a unique, easy-to-understand Green Leaf award system that rates the level of organic and sustainable products that a listed company provides to the consumer.

“I really want to convince consumers and their families that these businesses can help them make a smooth transition to green living,” Gay says. “It doesn’t have to be all or nothing. Even small changes make a big difference.”

Before launching Greenopia, Gay enjoyed a successful 15-year career in advertising and public relations with various publishing companies including American Express Publishing and Times Mirror.

Gay currently resides in Santa Barbara, California, with her husband, three children and three dogs. She continues to make her home as environmentally safe as possible without sacrificing quality, aesthetics or efficiency.

Blog Entries by Gay Browne

Which Big-Box Retailers Are the Greenest?

(1) Comments | Posted December 15, 2011 | 10:40 AM

During the holiday season, Greenopia always get a lot of inquiries about which retailers are doing the most to be green. We try to answer this question in our 2011 Environmental Retailer Guide. For the fourth straight year, the greenest overall retailer in our study was

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Unraveling the Mystery of 'Green': Things to Consider When Assessing Environmental Rating Systems

(2) Comments | Posted August 3, 2011 | 4:39 PM

Anyone who has surfed the Internet looking for third-party environmental evaluations of their favorite (or least favorite) corporations has probably found a plethora of conflicting and often confusing results. My role as Founder and CEO of Greenopia has given me a unique vantage point into the various complexities...

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Think Pet Food Companies Are Telling Tall Tales and Making Your Dog Food Decision Rough?

(1) Comments | Posted July 20, 2011 | 4:37 PM

As an environmentalist and someone who is concerned about the rampant use of hazardous chemicals in food production, I often find it extremely challenging to shop for a pet food. As we just completed the annual update of our Green Pet Food Guide at Greenopia, it became apparent...

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Fast Food Chains Going Green? Their Efforts May Surprise You

(0) Comments | Posted April 14, 2011 | 6:05 PM

Several weeks ago, Greenopia announced the annual update of its green fast food guide, which yielded some surprising results. The top of the list remained unchanged, with the greenest fast food chain being Pizza Fusion for the third straight year. Two other chains received Greenopia's highest score of...

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Can an Oil Spill Actually Help the Environment? Finding a Silver Lining in an Environmental Crisis

(3) Comments | Posted May 11, 2010 | 5:46 PM

While you may feel that the media coverage of the oil spill off the coast of Louisiana has exhausted every angle, there is one point of view that is sorely missing. Most of the articles about the spill are either pointing figures at various companies (BP) or describing how horrendous...

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Does Higher Learning Mean Greener Learning?

(0) Comments | Posted August 31, 2009 | 1:00 PM

Greenopia is happy to announce its environmental ratings for the 100 largest schools in the US. We were not satisfied with the rigorousness of other green college lists that were presently available and wanted to lend our expertise in impact analysis to the mix. We used a comprehensive...

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Tastes Great! Less Footprint! Greenopia Rates 15 Breweries on Environmental Impact

(0) Comments | Posted August 12, 2009 | 2:44 PM

Who doesn't like popping open a cold beer on a hot summer day? Even folks who aren't big drinkers say there's nothing like a chilly brew after an afternoon of yardwork or over a backyard BBQ. But like everything we consume, beer has an environmental footprint -- sometimes a significant...

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Organic Panic: What To Do When You Can't Eat Green

(1) Comments | Posted July 25, 2008 | 4:21 PM

We try to buy organic, we do. But here's a confession: Some of our weekly groceries are still grown and produced the old-fashioned way -- loaded up with crud.

It's not that we crave chemicals in our food. We don't have a hankering for pesticide, or an insatiable appetite for...

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The Waste-Free Kid's Lunch: Not Impossible!

(3) Comments | Posted June 25, 2008 | 10:56 AM

As a mom, I'm pretty eco-responsible. I buy organic. I carpool. I compost. And I'd be delighted to never see another Ziploc bag in my life, except ... how else am I supposed to pack my kids' lunches?

It's a space problem: Reusable containers are so rigid, so maddeningly unbendy,...

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Pale and Tragic: Ugly CFL Fixes

(0) Comments | Posted June 9, 2008 | 12:17 AM

When I said I wanted to go green, I didn't mean I wanted to look green.

I'm all for reducing our energy consumption, and Compact Fluorescent Light bulbs (CFLs) are an easy way to do it, but some of them leave me looking less than lovely in their light. But...

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Green Gripes: Dirty Diaper Dilemmas

(1) Comments | Posted June 4, 2008 | 12:46 AM

We know people do it. And we admire them, we truly do. But from our vantage point -- standing over a changing table with a squalling, "soiled" infant -- the choice between cloth and disposable diapers doesn't feel like much of a choice at all.

We know...

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