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Gene Marks
Gene Marks is an opinionated small business management columnist, author, speaker, and business owner.

He writes daily for The Washington Post and weekly for Forbes,,, and monthly for Philadelphia Magazine

Gene's books include The Manufacturer's Book of List, In God We Trust: Everyone Else Pays Cash, The Streetwise Small Business Book of Lists, The Small Business Desk Reference, Outfoxing The Small Business Owner - Crafty Techniques for Creating a Profitable Relationship and The Complete Idiot's Guide To Successful Outsourcing.

Gene is a CPA and runs The Marks Group PC, a highly successful ten-person firm that provides expert customer relationship management and technology consulting services to small and medium sized businesses. The Marks Group PC, launched in 1994, has grown to help more than 600 companies and more than 5,000 individuals throughout the country do things quicker and better. Prior to starting The Marks Group PC, Gene spent 9 years in the entrepreneurial services arm of the international consulting firm KPMG in Philadelphia where he was a senior manager.

Gene regularly presents his keynotes, workshops, seminars, and executive retreats across the U.S. He is also a board member of the National Speaker’s Association.

You can follow Gene on Twitter (@genemarks) or visit his website -

Entries by Gene Marks

You're Too 'Busy'? No You're Not. Here's Why.

(1) Comments | Posted June 7, 2016 | 4:25 PM

The other day, our air conditioning system went down and I called the company who services the unit. They're a good company. The person who I spoke to promised to schedule a service call and get back to me within the hour. One hour passed. Two hours. Finally, I called...

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3 Essential Technologies All Retailers Should Own

(0) Comments | Posted May 24, 2016 | 12:01 AM

It has not been a great time for retailers. Last week, Macy's missed its estimates and reported its fifth consecutive decline in revenues. Kohl's and JC Penney saw declines in their stock prices and Nordstrom suffered a profit drop. Both Walmart and Target are expected to show similar disappointing results...

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How To Hire A Millennial

(0) Comments | Posted May 12, 2016 | 10:04 AM

"So tell me," the 26-year-old man asked the 52-year-old business owner during a recent interview. "What exactly is your policy on Millennials?"

This was an actual question asked by an actual interviewee. A "policy on Millennials." The business owner's actual answer? "Oh, we just shoot them whenever we can."

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9 Business Travel Hacks Every Guy Already Knows

(0) Comments | Posted April 25, 2016 | 12:12 AM

Are you a guy? Traveling on business? Yeah, join the crowd. There's a lot of us. And while no one's helping us with our bags or offering us seats on the rental car shuttle bus there are a few things you can do to make your life on the road...

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Have You Been Google-Dorked? It's Possible.

(0) Comments | Posted April 5, 2016 | 12:33 PM

Last week, the U.S. Justice Department charged seven Iranian nationals with hacking into various U.S. computer systems. While the attacks were primarily targeted at financial firms and banks, what caught most people's attention was one incident where a computer that controlled a small dam in New York State was compromised.

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What's The Best CRM For Your Business?

(0) Comments | Posted March 28, 2016 | 11:12 AM

"Gene, what's the best CRM for my business?"

I get asked this a lot. That's because my company sells and implements five Customer Relationship Management (CRM) systems. It's how I make my living. A CRM system, if implemented the right way, can significantly increase your cash flow. It will serve...

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17 Great Technologies To Help You Find And Perk Your Employees

(1) Comments | Posted March 14, 2016 | 8:47 PM

Looking to find and keep good employees in these days of low unemployment and competition for skilled workers? These 17 technologies will help.


Unemployment is down and the competition for good people is fierce. Smart business owners are using these technologies to help them find the best employees.

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Why The Heck Are Small Business Owners So Optimistic? The Reason May Surprise You.

(0) Comments | Posted March 1, 2016 | 4:52 PM

Wow, there seems to be a lot of optimistic small business owners out there. Don't believe me? Just look at the numbers.

-Two-thirds of the 600 small business owners surveyed by Wells Fargo said their companies' financial situation is good and 71% of them said they expect their...

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Why Is Hillary Getting Killed so Far?

(134) Comments | Posted February 18, 2016 | 5:16 AM

Hillary Clinton is experienced, smart, well-funded and hard-working. She's running a business in the guise of a presidential campaign. But she's got a huge problem: She's getting beaten (so far) by a grumpy old socialist, of all things. She barely squeaked out a win in Iowa, lost in New Hampshire...

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The Very Big Thing That's Missing from the President's New 401(K) Proposals

(0) Comments | Posted February 4, 2016 | 7:01 AM

Carl's company (a real client of mine with names changed) designs custom furniture. He has about 25 employees. It's a family business that he took over from his dad more than twenty years ago. Carl has a 401(K) retirement plan for his employees. It's been in place for years.


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3 Realistic Ways to Reduce Health Care Costs in 2016

(0) Comments | Posted January 29, 2016 | 3:29 PM

Bring up healthcare to a business owner and watch her eyes begin to mist over. That's usually because talking about the Affordable Care Act is like discussing Shakespeare. We know this stuff is important. But does it have to be so boring?

It is. Because it's expensive. And it's getting...

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10 Great Mobile Applications That Will Increase Your Cash Flow

(0) Comments | Posted January 13, 2016 | 1:23 PM

Once upon a time, mobile applications were for fun and games. Sure, the better ones could send a text or an email. But for the most part we downloaded apps to kill Angry Birds, look up a nearby restaurant, tweet out a brilliant comment to our followers or take a...

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6 Things That Will Absolutely, Positively Happen To Your Business In 2016

(0) Comments | Posted December 18, 2015 | 7:22 AM

A lot of experts and pundits are making their predictions for 2016. These are guesses, at best. But small business owners like me don't want guesses. We want certainty. So I'm not going to make predictions for next year. I'm going to list 6 things that are definitely, absolutely, guaranteed...

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Own a Business? Then These Are 5 Reasons Why You Hate the Holidays

(0) Comments | Posted December 11, 2015 | 1:34 PM

Seasons greetings. Peace on earth. Goodwill to all men. Yeah, yeah.

The holiday season certainly has its good parts. Elf. Eggnog. Days off. Charlie Brown. Twinkling lights. "Triple dog dares" repeated for 24 hours on TV. But, no matter what Paul McCartney says, everyone is simply not having a...

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Small Business Saturday -- Just How Naive Are You?

(1) Comments | Posted November 25, 2015 | 2:12 PM

Can you feel it? The building anticipation for what seems to be THE small business event of the year. I'm talking, of course, about next weekend's Small Business Saturday. Sandwiched in between Black Friday and Cyber Monday, this is the day that all of America is supposed to be honoring...

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Chris Christie Just Taught You a Business Lesson (And It's Not What You Think)

(2) Comments | Posted November 13, 2015 | 4:32 PM

What the heck happened to Chris Christie?

Christie was the favorite. He was the Republicans' golden boy. I've never met him, but it's clear that he's a good guy. He's straightforward and real. He jokes around with Jimmy Fallon and handles town hall confrontations well. He has his flaws. But...

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How Paid Time Off Policies Can Hurt Your Employees

(1) Comments | Posted November 4, 2015 | 3:29 PM

Just last month, President Obama issued an order that all companies that do work for the government must, by 2017, provide a minimum of 7 paid days off per year to their employees. He also asked Congress to pass a law doing the same for companies with more than 15...

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7 Ways to Reduce Your 2015 Taxes... Now

(0) Comments | Posted October 22, 2015 | 4:55 PM

April is not the time to think about your taxes. April is just the deadline for filing your personal tax returns for the prior year. By next April, just about all of your options to reduce your 2015 taxes will have run out. Now is the time! It's October. You...

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13 Things You're Going to Like About the New Trans-Pacific Partnership

(3) Comments | Posted October 13, 2015 | 12:00 AM

Finally, after many years of negotiations, the 12 countries (Australia, Brunei Darussalam, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singapore, United States, and Vietnam) making up the Trans-Pacific Partnership (TPP) have finally reached a comprehensive new trade agreement. We're still a long ways away from a final sign-off -...

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The 1 Huge Thing Missing From the GOP Tax Plans So Far

(1) Comments | Posted October 2, 2015 | 10:33 AM

So far, four Republican candidates have released details of their tax plans. And yet all four are missing something -- as Donald Trump would put it -- HUGE.

Among many ideas, Jeb Bush wants to lower tax rates across the board for both individuals and corporations as well as cut...

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