THE BLOG
11/03/2016 11:59 am ET

band.it Just Changed the Game for Professional Photography

Worried about damaging your camera lens?

Thanks to a product engineering company made up of college students, there is now a way to protect your valuable lenses while simultaneously improving the way you use your camera. These "kids" have thought of a product that is going to do what batting gloves did to the baseball industry. I had a chance to try it out over the past weekend, and I am blown away. I can see why they made over $10,000 during the first 24 hours of their campaign on Kickstarter.

band.it stretches over the lens barrel, making it a quick solution to a major problem. Just ask the 100 photographers across the country who have tested, verified, and described band.it as "necessary for all of my lenses" - Ron Magill, professional photographer and Nikon Ambassador or "like putting on batting gloves and holding onto a baseball bat"- G.W. Burns band.it is so natural to the photographer that it should be a standard on all lenses.

"band.it makes the bare lens zoom and focus feel antiquated," says Geoffrey Weate, professional photographer and owner of Stunning Images Studio.

"band.it makes the bare lens zoom and focus feel antiquated," says Geoffrey Weate, professional photographer and owner of Stunning Images Studio.
Domenic Aluise, the 19-year-old CEO of RDM, has been captivated with creating solutions to problems since he was young. Elezar Tonev, CJ Cooper, and Jacob Barrineau share this passion and together they decided to start RDM in one of their family's garage. For the past two years, this formidable team has solved problems ranging from revolutionary 3D printed prosthetic legs to wheelchair attachments. RDM researches, develops, and manufactures solutions to problems presented to them. It is this unique business that is going to take the camera industry by storm with their latest product.

"We were approached by a 32 year veteran photojournalist who was struggling with a problem all photographers face: damage to their lens. Hand oils, surface contact, and daily use broke down the inexpensive zoom and focus rings on the camera lens barrel." said Aluise. "The photographer needed something that would improve their grip as well as protect their valuable lenses. So we got to work, and after a year of development, we are so excited about the way the project turned out."

Camera users have used anything from electrical tape to livestrong bracelets in a feeble attempt to create a barrier from surface contact, which dents and damages the expensive lenses and wears the rubber collars out. All of these have left photographers wanting a product that is more effective. That's why RDM stepped in and created band.it, the latest camera accessory.

band.it is an elastic band made out of an extremely soft elastomer that encircles the lens barrel. The RDM team wanted to create a band that was a "cushion for your fingers" in order to not inhibit the photographer. Turns out this "cushion" not only provides comfort for the photographer, but also raises the cylindrical surface to allow your hand to easily move between the zoom and focus rings.

What really is incredible about band.it is its attention to detail. The design team ensured that the band met not only the comfort requirement but the functionality component as well. This attention to detail led to band.it having a rifled interior, which provides a no slip grip between the lens and the band.

The design of the product was of the utmost importance to the RDM team.

"Every lens model from different manufacturers in the industry is unique, which is why we created a database of thousands of lens measurements to cross-reference band.it to custom size each specific lens" said Elezar Tonev, lead designer of band.it.

band.it's campaign is live on Kickstarter until December 1st. Check out band.it's webpage to learn more about the product and how you can help the world "Grip The Moment" with band.it.

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