MicroStrategy CEO Michael Saylor on How to Capitalize on the Mobile Wave Before You Get Washed Out

I recently spoke with Internet pioneer and MicroStrategy CEO Michael Saylor about his new book. Saylor suggests that the coming mobile wave is going to untether people from the workplace.
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LONDON, ENGLAND - APRIL 25: O2 today announced the launch of O2 wallet - a seamless and secure digital wallet service that will deliver the benefits of mobile money to more UK consumers than any other product or service currently available. O2 Wallet is the new way to send and receive money, compare prices and shop via your mobile; and you can use it whether you're with O2 or not - meaning anyone can take advantage of it's numerous features. (Photo by Tim Whitby/Getty Images for O2)
LONDON, ENGLAND - APRIL 25: O2 today announced the launch of O2 wallet - a seamless and secure digital wallet service that will deliver the benefits of mobile money to more UK consumers than any other product or service currently available. O2 Wallet is the new way to send and receive money, compare prices and shop via your mobile; and you can use it whether you're with O2 or not - meaning anyone can take advantage of it's numerous features. (Photo by Tim Whitby/Getty Images for O2)

It's always more fun to be part of the solution than to be part of the problem. When the problem is the inefficiency and ineffectiveness created by decades of ever-expanding bureaucracies, and the solution is the next iteration of the information revolution -- the mobile wave -- you're either part of the change or you're going to get automated out.

I recently spoke with Internet pioneer and MicroStrategy CEO Michael Saylor about his new book The Mobile Wave the same week I published the article, "Steelcase CEO on How Office Layout Impacts Corporate Culture." That column explained the difference between "I" space and "we" space, or how office setups have changed from emphasizing hierarchy to promoting collaboration. Saylor suggests that the coming mobile wave is going to untether people from the workplace, "dematerializing" offices so that they ultimately become irrelevant.

Saylor predicts that in ten years there are going to be ten times the number of people with mobile devices like smart phones and tablets, operating ten times more efficiently and better. That is a one thousand-fold multiple. This is why Saylor thinks the workplace is going to be irrelevant. We won't need paper. We won't need stuff. And we won't need people that manage that stuff. So we won't need offices for all those people.

Saylor said, "Rich, powerful people don't want to be tethered." They don't want to sit around while a clerk gathers papers, an analyst works through the data and then a secretary processes wire transfers. Leaders want information sooner so they can make decisions quicker. As information moves from a "solid state -- paper" to a "gaseous state -- electrons," the rich and powerful can have more information faster.

Who's going to lose?

You are going to lose if you're in the business of processing paper or passing information on to someone else. If you're learning to do things the way they've been done for the last 100 years, you're in trouble. If the information revolution in general, and mobile technology in particular, allows someone to do your job more efficiently and effectively than you do, you are going to get automated out of the way.

Saylor suggests prospects are not good for people like the 100,000 algebra teachers in India who teach the same things over and over again. They are going to be replaced by videos and teaching tools delivered over mobile devices.

Who's Going to Win?

You are going to win if you act on the knowledge that the future is going to be nothing like the past. If you create something that allows others to harness the mobile wave, you'll win. If you leverage the efficiencies to become more effective at creating and disseminating new and original products, services and processes, you'll win.

What Should You Do?

This is survival of the fittest and more evidence that we're all new leaders all the time. The mobile wave is to bureaucrats what the giant meteor was to dinosaurs. The difference is that even the most corporate bureaucrat can see it coming. Where they might have ignored the Internet and its 5 percent penetration, if Saylor is anywhere near right that mobile is going to get 50 percent penetration, go mobile or go away.

This is a good example of step 10 of The New Leader's Playbook: Evolve People, Plans, and Practices to Capitalize on Changing Circumstances

  • By the end of your first 100-Days, you should have made significant steps toward aligning your people, plans, and practices around a shared purpose. Remember, this is not a one-time event but, instead, something that will require constant, ongoing management and Darwinian improvement.

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The New Leader's Playbook includes the 10 steps that executive onboarding group PrimeGenesis uses to help new leaders and their teams get done in 100-days what would normally take six to twelve months. George Bradt is PrimeGenesis' managing director, and co-author of The New Leader's 100-Day Action Plan (Wiley, 3rd edition 2011) and the freemium iPad app New Leader Smart Tools. Follow him at @georgebradt or on YouTube.

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