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Inside The Youth Basketball Machine: 'Play Their Hearts Out' (PHOTOS)

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"Play Their Hearts Out" is an eight-year journey through the world of grassroots basketball, where boys as young as 10 are targeted by shoe company executives and other profiteers in the hunt for the next LeBron James or Michael Jordan. It focuses on Joe Keller, a novice but ambitious coach based in Southern California's Inland Empire, and his team of young boys, including several who would go on to be among the most touted players in the nation. The goal was to get inside this subculture like no one had before, to use Keller and his team to conduct a sort of anthropological study of the sport that exposes what really happens to the boys who grow up inside this world.

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