We started our undercover work in search of online predators back in 1999, when the web was hardly as social -- and hardly as dangerous -- a place as it is today.
Chatrooms were our major focus at that point, because they weren't monitored, and because adult subject matter was easily accessible.
Whenever we ventured into the dark and seamy realm of the chat world, we always seemed to find someone breaking the law and taking advantage of a child, or what they thought was a child. And we found the perpetrators in a matter of minutes.
Shortly after we started working on these cases, NBC's Dateline aired "To Catch a Predator," and this helped shine a negative light on online predators. Parents became panic-stricken, and online safety became a major concern in families and schools all across the nation.
As law enforcement officers, we didn't want to add to the anxiety. Instead, we wanted to be part of the solution, to help teach and promote online responsibility.
But one of the most striking things we found through our investigations was the fact that children, themselves, were behaving in ways that put them at risk. Using this information, we then tried to teach kids how to navigate the Internet safely, how to give them the knowledge and power to feel protected whenever they were online.
Technology continued to change over the years, and we saw that more students were interested in communicating through their computers via Instant Messaging (IM). Setting up an IM account also included the ability to create an "Online Profile." I think this is when the technology industry realized that there was an interest in moving the web to a more social environment.
Shortly after this, MySpace became the hottest way for people to connect online and create their own digital identity. I remember getting phone calls and requests to talk to students and parents about MySpace. The concern was that parents didn't know about this form of communication; and they feared that their kids were spending too much time online on MySpace.
As with all great inventions, there's always going to be someone out there who exploits it.
And so we started seeing cases where children were meeting strangers online through this emerging social media. There were also cases that involved bullying and cyber-bullying.
There was so much negative press around MySpace, and the problems associated with it, that, after seeing a news report on the site, I used to tell my fellow officers: "I'm going to get a call from a school today." And, sure enough, I would.
This kept me pretty busy; but I always felt bad for the parents, because they lacked an understanding of the technology, and how to make it useful without it being a threat.
Over time, MySpace popularity dropped; to some extent, I think this was because Mom and Dad were scared and started monitoring -- or blocking -- their kids' activity on the site.
People eventually left MySpace for Facebook.
One of the reasons for this migration, in my opinion, was that Facebook originally required you to have a college email address, so it wasn't available for everyone. This gave kids more freedom online from prying parents.
But, again, I started to get calls from parents. The big question was: "What is Facebook, and why are my kids spending so much time there?"
Today, social media rules the web.
I don't care who you are, but I'm sure you either have an email address, LinkedIn account, or Facebook or Twitter account. You're living on the social web, and it's important to maintain a positive image of yourself and be more responsible with your identity in this rapidly expanding digital environment.
This form of technology clearly isn't going away. And, as a result, we need to focus on teaching children how to stay safe and protect their privacy and reputations on social networks. We also need to give parents the solutions and tools to monitor their kids' social web activities. Parents are able to watch over their kids in the real world; now we must help them oversee their children in the digital world.
Here are five lessons learned that I have gathered over the years I believe crucial for parents -- and their kids -- to consider:
I tell people that if you're going to live your life like an open book online, people are going to read it.
And that's why -- more than a decade after starting my quest for greater Internet safety -- I continue to do all that I can to protect kids and educate parents when it comes to the Web.
In conclusion, I feel strongly that parents must take this issue seriously today; and they must step up and monitor their children on social networks. The bottom line here is that the social web is simply not a game or a toy.