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George Lakoff
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George Lakoff is the author of The Political Mind, Moral Politics, Don't Think of an Elephant!, Whose Freedom?, and Thinking Points (with the Rockridge Institute staff). He is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at the University of California at Berkeley.

Blog Entries by George Lakoff

Words That Don't Work

318 Comments | Posted December 7, 2011 | 08:40:28 (EST)

Progressives had some fun last week with Frank Luntz, who told the Republican Governors' Association that he was scared to death of the Occupy movement and recommended language to combat what the movement had achieved. But the progressive critics mostly just laughed, said his language wouldn't work, and assumed that...

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Occupy Elections, With a Simple Message

566 Comments | Posted November 30, 2011 | 08:17:08 (EST)

What's next? That's the question being asked as cities close down Occupy encampments and winter approaches.

The answer is simple. Just as the Tea Party gained power, the Occupy Movement can. The Occupy movement has raised awareness of a great many of America's real issues and has organized supporters across...

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How to Frame Yourself: A Framing Memo for Occupy Wall Street

282 Comments | Posted October 19, 2011 | 10:58:38 (EST)

I was asked weeks ago by some in the Occupy Wall Street movement to make suggestions for how to frame the movement. I have hesitated so far, because I think the movement should be framing itself. It's a general principle: Unless you frame yourself, others will frame you -- the...

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The Use of 9/11 to Consolidate Conservative Power: Intimidation via Framing

Posted September 11, 2011 | 00:59:59 (EST)

My wife, Kathleen, and I stood gaping at the TV as we watched the towers fall. Kathleen said to me, "Do you realize what Bush and Cheney are going to do with this?" We both realized very well. Until 9/11, the Bush presidency was weak. On 9/11, Cheney understood that...

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How Obama Got It Right

Posted September 9, 2011 | 13:37:00 (EST)

Morality drives policy. Too often, progressives have tried it the other way around, then looked on in dismay as conservatives led with their moral view and won one policy fight after another, even when polling showed most Americans disagreed with conservative policies!

On Thursday night, President Obama didn't make...

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Why Democracy Is Public: The American Dream Beats the Nightmare

Posted July 28, 2011 | 09:33:00 (EST)

Democracy, in the American tradition, has been defined by a simple morality: We Americans care about our fellow citizens, we act on that care and build trust, and we do our best not just for ourselves, our families, and our friends and neighbors, but for our country, for each other,...

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Obama Returns to His Moral Vision: Democrats Read Carefully!

Posted April 17, 2011 | 23:45:50 (EST)

Last week, on April 13, 2011, President Obama gave all Democrats and all progressives a remarkable gift. Most of them barely noticed. They looked at the president's speech as if it were only about budgetary details. But the speech went well beyond the budget. It went to the heart of...

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The Real Issues: A Wisconsin Update

Posted February 26, 2011 | 13:19:06 (EST)

The Wisconsin protests are about much more than budgets and unions. As I observed in "What Conservatives Really Want," the conservative story about budget deficits is a ruse to turn the country conservative in every area. Karl Rove and Shep Smith have made it clear...

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What Conservatives Really Want

Posted February 19, 2011 | 10:37:29 (EST)

--Dedicated to the peaceful protestors in Wisconsin, February 19, 2011.

The central issue in our political life is not being discussed. At stake is the moral basis of American democracy.

The individual issues are all too real: assaults on unions, public employees, women's rights, immigrants, the environment, health...

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The New Obama Narrative

Posted January 28, 2011 | 10:00:26 (EST)

For the first two years of his administration, President Obama had no overriding narrative, no frame to define his policymaking, no way to make sense of what he was trying to do. As of his 2011 State of the Union Address, he has one: Competitiveness.

The competitiveness narrative is intended...

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The "New Centrism" and Its Discontents

Posted January 25, 2011 | 10:15:43 (EST)

There is no ideology of the "center." What is called a "centrist" or a "moderate" is actually very different -- a bi-conceptual, someone who is conservative on some issues and progressive on others, in many, many possible combinations. Why does this matter? From the perspective of how the brain works,...

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Untellable Truths

Posted December 10, 2010 | 06:17:41 (EST)

Democrats of all stripes have been so focused on details of policy that they have surrendered public political discourse to conservatives, and with it the key to the nation's future.

Materialist Perspectives

The differences between Democratic progressives and the president over the tax deal the president has made with...

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What the Pundits Missed

Posted November 3, 2010 | 13:37:34 (EST)

The usual pundits, for all their verbiage, have missed a lot, especially since they have nobody from the cognitive and brain sciences discussing the election. Here's part of what's been missing from the discussion.

First, conservatives have an extensive, but not obvious communications system, with many think tanks, framing experts,...

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On Environmental Communication

Posted September 28, 2010 | 02:26:19 (EST)

Today, September 28, 2010, EcoAmerica is hosting an important environmental conference, America The Best, in Washington, DC, for a small group of specialists in environmental communication to see what ideas emerge. Because of the number of distinguished participants, I compressed my ideas to just a few pages. I...

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Why the Democrats' Response to the Pledge Has Been Inadequate

Posted September 27, 2010 | 09:55:56 (EST)

The Democratic response to the Republican Pledge to America has been factual about its economics. The September 26, 2010 Sunday New York Times editorial goes through the economic details, and Democrats have been citing the economic facts from the Congressional Budget Office. As Dan Pfeiffer reports

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The Cry for Democratic Moral Leadership and Effective Communication

Posted September 2, 2010 | 10:01:31 (EST)

If you have not read Drew Westen's outstanding piece, "What Created the Populist Explosion and How Democrats Can Avoid the Shrapnel in November", on the Huffington Post, Alternet, and other venues, read it immediately. Westen states as eloquently and forcefully as anyone what he, I, and other progressives...

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Conservatism's Death Gusher

Posted July 16, 2010 | 10:00:56 (EST)

The issue is death -- death gushing at ten thousand pounds per square inch from a mile below the sea, tens of thousands of barrels of death a day. Not just death to eleven human beings. Death to sea birds, sea turtles, dolphins, fish, oyster beds, shrimp, beaches; death to...

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Double Dividend: Make Money by Saving Nature

Posted July 15, 2010 | 10:08:18 (EST)

Saving nature is the central issue. Carbon fuels destroy nature. The Gulf Death Gusher is the most visible sign. But signs are everywhere. Overall global warming increases hurricanes and floods, destroys habitats for plants, fish, birds, and ground animals, spreads deserts, causes deadly waves, and destroys glaciers and our polar...

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Save, Baby, Save: A Barrel Saved Is a Barrel Not Needed -- Ever

Posted July 14, 2010 | 10:00:28 (EST)

The Death Gusher in the Gulf should tell us to end offshore drilling forever.

The reason is simple: Systemic risk!

Better regulations won't end what went wrong: Corporate greed, cutting corners to save money, lack of coordination among subcontractors, unforeseen factors, and just plain incompetence in private...

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Disaster Messaging

Posted July 8, 2010 | 08:13:43 (EST)

Democrats are constantly resorting to disaster messaging. Here's a description the typical situation.

  • The Republicans outmessage the Democrats. The Democrats, having no effective response, face disaster: They lose politically, either in electoral support or failure on crucial legislation.
  • The Democrats then take polls and do focus groups. The pollsters...
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