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George Lakoff

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Occupy Elections, With a Simple Message

Posted: 11/30/11 08:17 AM ET

What's next? That's the question being asked as cities close down Occupy encampments and winter approaches.

The answer is simple. Just as the Tea Party gained power, the Occupy Movement can. The Occupy movement has raised awareness of a great many of America's real issues and has organized supporters across the country. Next comes electoral power. Wall Street exerts its force through the money that buys elections and elected officials. But ultimately, the outcome of elections depends on people willing to take to the streets -- registering voters, knocking on doors, distributing information, speaking in local venues. The way to change the nation is to occupy elections.

Whatever Occupiers may think of the Democrats, they can gain power within the Democratic Party and hence in election contests all over America. All they have to do is join Democratic Clubs, stick to their values, speak out very loudly, and work in campaigns for candidates at every level who agree with their values. If Occupiers can run tent camps, organize food kitchens and clean-up brigades, run general assemblies, and use social media, they can take over and run a significant part of the Democratic Party.

To what end? All the hundreds of the occupiers' legitimate complaints and important policy suggestions follow from a simple general moral principle: American democracy is about citizens caring about one another and acting responsibly on that care.

The idea is simple but a lot follows from it: a government that protects and empowers everyone equally, a government of the Public -- public roads and buildings, school and universities, research and innovation, public health and health care, safety nets, access to justice in the courts, enforcement of worker rights, and practical necessities like sewers, power grids, clean air and water, public safety including safe food, drugs, and other products, public parks and recreational facilities, public oversight of the economy -- fiscal and trade policy, banking, the stock market -- and especially the preservation of nature in the interest of all.

The Public has been what has made Americans free -- and has underwritten American wealth. No one makes it on his or her own. Private success depends on a robust Public.

The rationale for the Occupy movement is that all of this has been under successful attack by the right wing, which has an opposing principle, that democracy is about citizens only taking care of themselves, about personal and not social responsibility. According to right-wing morality, the successful are by definition the moral; the one percent are taken to be the most moral. The country and the world should be ruled by such a "moral" hierarchy. Except for national security, the Public should disappear through lack of funding. The nation and the world should be ruled for private profit alone -- and by force.

That idea is what is destroying American democracy, and America with it. That idea is what is behind everything the Occupy Movement opposes -- and everything that is going wrong with America today.

Not only is America divided between two opposing principles, but a great many individuals are of those two minds at once: progressive on some matters, conservative on others -- with all sorts of variations. They are called variously independents, moderates, or the center. They are mostly the population that elections depend on. They have not one fundamental principle, but are split between two.

What makes one of these ascendant in the individual brain is the language one hears most. That is why the domination of public discourse is so important. It is why advertising in the media is important, why talk radio and tv and social media matter. Elections are what focus attention on public discourse. That is why the next step for the Occupy Movement should be to occupy elections.

The way to begin any discussion should be: Do you care about your fellow citizens? If so, do you take responsibility to act on that care?

The next question is: Do you realize how much every American, no matter how rich or poor, depends upon The Public?

Only when those questions are answered can detailed policy questions make sense.

Those are the questions that should be dominating our public discourse. They are the implicit questions asked by the Occupy movement. It is time to make them explicit, and to do so where it counts: in occupying elections.

 
 
 
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07:30 PM on 01/02/2012
#OccupyParty
04:38 PM on 12/05/2011
If you care about the nation, it's future, it's potential... do something else besides protest = VOTE!
05:27 PM on 12/11/2011
but also do something besides vote: PROTEST!
04:35 PM on 12/05/2011
I agree 1000% !

Organizing, running for public office & the Election process are "the" only legitimate ways for change. Get enough folks to vote in every election - you can hold politicians accountable & throw them OUT after every term - if you like. Imagine how different things would be if we had the same 2008 voter turn out in 2010 = NO tea party. The democracy we have today - is a result of those who did & didn't vote in 2010. Many grew apathetic, thinking things couldn't get much worst = LOOK what happened. Sitting on the side lines isn't an option... nor is expecting others to vote the candidate "you want" into office. It's crazy & dangerously irresponsible!

We want the 1% to do what's right for our country - yet we don't even allocate 1 hour every few years to go vote. Our democracy isn't perfect, but it's what our founders put in place. We only need to look at voter turnout around the globe, to see how others "cherish" this civic duty... many have died for it. I have friends who don't vote, but they seem to have the loudest complaints & opinions afterwards... it's very selfish of them & I let them know. I also walk away when they complain, I tell them - I hear echos.

If we're not careful with our democracy - we stand to loose it to the crazies. If you care about the nation, it's future, it's potential...
05:49 PM on 12/11/2011
right on! voter turnout is absolutely the 2010 story. i looked at my state then 6 more: WI, MI, OH, PA, NJ, FL, MA. all went for obama in '08. 6 of them elected governors in '09 or '10, and 5 elected senators. all 11 races went to gop. media looked at percentages and credited independents changing sides, but i looked at vote totals. in 10 of the 11, gop winners got fewer votes than mccain got in losing the same state in '08. in the one exception, scott brown in MA outpolled mccain by 60k votes, but obama beat mccain there by 800k. i don't know about other states, but in those 7, no matter how many indies changed sides, the outcome was determined by obama voters sitting out the elections in '09 and '10.
Wib
Liberal former Marine who loves fly fishing and is
09:10 PM on 12/04/2011
Until we get money out of politics, anyone we elect can be bought. The first goal of OWS and all voters should be to get money out of politics and declare that corporations are not people and have no 1st Amendment rights. Until we can do these things, we cannot prevent the purchase of Congress and all other political offices.
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09:52 PM on 12/04/2011
There's two large obstacles to overcome:

o the billion of dollars needed to compete with the two-party duopoly

o the two-party duopoly has a stranglehold on ballot access laws. Oklahoma doesn't allow write-in votes.
06:01 PM on 12/11/2011
want to get money out of politics. good! rots o' ruck!

until then, let's pressure our public servants to earn that epithet by serving the people.

of course, no amount of such pressure will work on gop officeholders, so we better elect dems.
08:59 PM on 12/04/2011
They need to form their own party and capture the independents and the many disgruntled Dems and Reps. The numbers are on there side, from here it is just organizing.
02:48 AM on 12/05/2011
The odds are long against third parties in this country; the only minor party that I can recall making it to the mainstream is the Republican Party. The Tea Party sets a good example in one respect. They took over the Republicans and made their agenda its agenda.
08:48 PM on 12/04/2011
There is no public discourse. There is militant, Orwellian corporatism dominated and defined by power and money. And there aren't two opposing principles. The Tea Party and the elites they serve who use the Republican Party as their entree into totalitarianism, represent theocratic corporate fascism in the United States. There is no viable representative government. The United States is a corporate state with the largest penal colony in the world.
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BOS29
We are many, they are few.
08:08 PM on 12/04/2011
"Whatever Occupiers may think of the Democrats, they can gain power within the Democratic Party..."

FALSE. The Dems are plutocrats the same as Republicans. We have only one party, a corporate party. Just follow the money. What's needed is a movement to create a third party that makes gains at the local levels,i.e. municipalities, counties, state legislatures, until finally establishing the clout to challenge at the national level.

The Democrats are wrotten to the core as are the Republicans, they espouse plutocracy and have no real intention of changing it; they benefit to greatly from it.
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CMontalvo
stranger in a strange land
07:24 PM on 12/04/2011
To their credit, one of the key elements of the OWS movement was that our politicians are bought and paid for...ALL our politicians, Republicans AND Democrats!

Unless/until individual candidates and/or either party make a REAL stand for taking cash out of Congress, the OWS folks should withhold their support for ANY candidates.
11:40 PM on 12/04/2011
Please, I'm not espousing any kind of violence, but the only way we are going to make things right is if millions of us go to DC and every capitol in this nation, shout and make our stand there and
demand that our so called 'leaders' vacate their offices!, At that point we will bombard the halls of congress and stay there, like they did at the beginning and create a revised government that we can be proud of. We've had over two hundred years to understand the pitfalls! We can do better,
much better!

I'm waiting for a 'call to action' from our OWS. They should get all of the biggest and most respected names we know and have them say it's time...it's got to be like the 10 million 'man' stand.

Naive? No! Easy? Hell no! Will some of us be hurt? Maybe. Anything worth having is worth
fighting for!
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CMontalvo
stranger in a strange land
12:21 PM on 12/05/2011
Naive? YES! See, what the OWS folks fail to realize is that while they CLAIM to speak for 99% of Americans, the vast majority of them are doing just fine, thank you. And among those who aren't are many honest folks who recognize that their plight isn't caused by government...it's caused by THEMSELVES! And finally, most of the disenchanted remainder aren't willing to scrap our democratic processes in favor of mob rule. So the revolution that you're hoping for is gonna come up a bit short-staffed. But ya'll just keep sittin' in the cold, squandering local government resources on law enforcement and paying trespassing fines. Then next year when the steam runs out of the movement, get back to me and tell me how that worked for ya.
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CMontalvo
stranger in a strange land
01:02 PM on 12/13/2011
Yeah, I know..."this time is different". Except it isn't. I graduated into a recession with an engineering degree from UCLA and drove a cab...FOR A YEAR. There were no unemployment benefit extensions and food stamps were far harder to come by. I EARNED my way through college instead of BORROWING my way through college. And while college was cheaper, so were wages. When I started college, I was making $1.25/hour. I never did get a job in my major field but still managed to retire at 55 with more money than I'll ever spend in my lifetime, despite losing 70% of my retirement funds in the dot-com meltdown.

Currently, the unemployment rate for those with college degrees is 4.2%, virtually full employment. THOSE folks are doing OK!
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HUFFPOST SUPER USER
anastmosis
06:51 PM on 12/04/2011
Reforming the Republican Party is as likely as reforming the Democratic Party. The time and effort might as well be spent forming a third party, also highly unlikely, yet less unlikely than reforming an already existing party. The two parties' perpetuation of the present either/or "choice" dilemma is the problem. Voting for either party perpetuates the problem. Not voting is just giving up. Voting for other than the two major parties is the only way to reform the election process by eliminating the problem of the two major parties.
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08:05 PM on 12/04/2011
The two-party duopoly has a stranglehold on ballot access laws.

Not even the Green Party is on the ballot in all 50 states:

http://www.gp.org/committees/ballot/
Green Party Ballot Access Committee

There is some progress:

http://www.freeandequal.org/2011/04/ballot-access-reform-bills-in-16-states-nation-wide/
Ballot access reform bills in 16 states nation-wid­e | Free And Equal
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HUFFPOST SUPER USER
Ishmael1
Step aside, Shallow Water, & Let the Deep Sea Roll
05:56 PM on 12/04/2011
Well, considering the fact that OWS is moving into blocking foreclosurea, it would seem that that is the next tactical front for the protestors. In that they have my full support.
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jamenta
There are other human values besides greed.
06:38 PM on 12/04/2011
29% of US homeowners owe now more on their homes than they are worth.

In October 2011 - filings for foreclosures rose 7% or 230,768 US properties. That's 7,444 foreclosures on average a day.

67,624 US Properties were repossessed by the Big Banks and other financial institutions - 6 Big Banks controlling the majority of this countries wealth (or those who own the Big Banks) and more property than ordinary working Americans.
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CMontalvo
stranger in a strange land
07:25 PM on 12/04/2011
More law-breaking. I'm bettin' that the GOP is lovin' it!
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04:44 PM on 12/04/2011
From Charles Ferguson, creator of the "Inside Job" documentar­y...

http://www.huffingtonpost.com/charles-ferguson/the-financial-crisis-and-_1_b_782927.html
Charles Ferguson: The Financial Crisis and America's Political Duopoly

"...My answer is this: far from being in an era of brutal partisan warfare, as convention­al wisdom holds and as watching the nightly television news might suggest, the United States is now in the grip of a political duopoly in which both parties are thoroughly complicit. They play a game: they agree to fight viciously over certain things to retain the allegiance of their respective bases, while agreeing not to fight about anything that seriously endangers the privileges of America's new financial elites. Whether this duopoly will endure, and what to do about it, are perhaps the most important questions facing Americans. The current arrangemen­t all but guarantees the continuing decline of the United States as a nation, and of the welfare of the bottom 90% of its citizens.

[snip]

In my personal conversati­ons, I sense an emerging consensus based on nothing more complicate­d than a sense of basic honesty, fairness, and common sense, qualities which the American people still have in abundance. Let us hope that this can be translated into some organized force that can put an end to the present political cartel. "
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Freddie27
Liberal Gay Jewish Atheist
04:15 PM on 12/04/2011
Occupy Wall Street should get elected solely on individual donations, and then institute comprehensive public funding for all elections. That, and a few other measures, would end the prostitution of our politicians to corporate interests and then maybe, just maybe, we can get single payer healthcare, cap-and-trade and other things voted down because Goldman Sachs and Blue Shield didn't like them.
MrStat1
I believe in the rule of law
06:13 PM on 12/04/2011
But the reality is they won't do it and even if they did their overall Leftist agenda would not carry the day.
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libwingoflibwing
Leftist Christian, Non-Violent Revolutionary
03:31 PM on 12/04/2011
I have been a fan of Lakoff for a long time. I have written comments defending Lakoff's ideas from progressives attacking him as a shill for the Democratic Party rather than a true advocate of progressive policies.

But with this article Lakoff is alienating me too.

First of all. It is a myth, a MYTH(!), that the Tea Party was a group that was frustrated with the Republican Party that then took it over. The Tea Party's views were ALREADY the views and the positions of the G.O.P.; the battle to take over the G.O.P from the right had been done a long time ago.

But more importantly is is NOT true that Occupy will only have power if we jettison our current outside the present system activism and go "Clean for Gene" to gain power in the party through traditional electoral means. The last 35 years since the original "Clean for Gene" shows that is a silly thing.

continued
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marco01
04:23 PM on 12/04/2011
I like Lakoff too, his theories on messaging and the Left's failure to message effectively are exactly on the mark. But while he has the theory correct, he is himself unable to effectively craft messaging that resonates. Compared to the wordsmiths of the Right, Luntz, Norquist, Rove, et al, Lakoff is a nonentity.
02:52 AM on 12/05/2011
The Republican Party, by its authoritarian nature, is more able to field a unified message and hammer it home.
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libwingoflibwing
Leftist Christian, Non-Violent Revolutionary
03:31 PM on 12/04/2011
part 2

Guess what? Back in the 70s we actually got one of our own, so it seemed, elected to the Senate, a true leader in the Anti-War movement who'd lead one of the most powerful anti-war groups, Vietman Veterans Against the War, and spoke against the war to Congress. Who was that? John Kerry who morphed into one of the most pro-war Democrats we've seen and who has NEVER voted against funding a war, plus voted for the Gulf War, Afghanistan and the Iraq War.

But by staying outside the system and agitating against the problems the current system creates, Occupy has a platform to shake things up. George? Get out of your Cognitive Psychology universe for once and investigate Ecological Psychology. It's the system that's the problem. Trying to fix it from within ends up reinforcing it.
03:22 PM on 12/04/2011
Joining the corrupt Democratic Party is NOT the solution for OWS - they need to form a third party which at this point is sorely needed.

Of course all the election laws make it as difficult as possible for a third party to succeed (written in collusion between the two major parties).

The answers to our country's problems will no be found in democrat or republican circles. They ARE the problem.
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04:48 PM on 12/04/2011
Agreed, However, third party, or independent candidates, have two problems. The first is the huge amount of money needed; this graph gives some idea:

http://www.opensecrets.org/pres08/
Banking on Becoming President | OpenSecrets

That was before the SCOTUS "Citizens United" decision.

The second problem is that ballot access laws have been rigged by the two-party duopoly to make it almost impossible for independen­t or third-part­y candidates to get on the ballots:

http://www.thelibertyvoice.com/ralph-nader-ron-paul-agree-ballot-access-laws-are-rigged-against-independent-third-party-candidates
Ralph Nader & Ron Paul Agree: Ballot Access Laws are Rigged Against Independen­t & Third Party Candidates | The Liberty Voice

http://rangevoting.org/Strangle.html
RangeVoting.org - Stranglehold of 2-party domination

http://www.freeandequal.org/videos/free-equal-ballot-access-movie/
Free & Equal Ballot Access Movie

There was more turnover in the Soviet Politburo than in the U.S. Congress

There is some progress:

http://www.freeandequal.org/2011/04/ballot-access-reform-bills-in-16-states-nation-wide/
Ballot access reform bills in 16 states nation-wide | Free And Equal
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notdarkyet
End the Drug War.
09:39 PM on 12/04/2011
That's why the whole system needs to be taken down. Nothing short of revolution will fix our problems, as in corruption.