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George Weiner
George is the Chief Whaler of a digital agency that leverages data and technology to increase the impact of nonprofits. He is also an adjunct professor at NYIT. Prior to, George was the CTO of Under his leadership, the organization became an innovator in social media, mobile technologies and social cause.

During his 7 years at, he oversaw the complete overhaul of the site twice (winning a Webby Award and nominations), helping to build a community of over 1.5 million young people taking action. Internally, George built a 10 person engineering team including mobile, social, and Drupal developers in NYC.

Other stuff:
America’s Charities Board Member
Founder CTOs For Good,
Coach NYRR running class & City Sports for Kids
Analytics teacher at MediaBistro
GA Certified

Host of Using the Whole Whale Podcast - covering stories of data and technology in the nonprofit world.

Entries by George Weiner

Forced to Choose: Red vs Blue Beverages

(0) Comments | Posted April 26, 2016 | 3:54 PM

2016-04-25-1461620355-9903741-CokevsPepsi_HuffPOst.pngImage credit: Alex Vicuna
Are you Coke or Pepsi drinker? I am sure you have a favorite as between the two rival beverage companies. Everyone does, even your parents.

Both companies have created regional loyalties, built strong brands, and developed distribution monopolies in stores...

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The Super Bowl Domestic Violence Myth

(1) Comments | Posted January 29, 2015 | 8:40 AM

Having trouble seeing in the dark? You should probably be eating more carrots. Why? Well -- I'm sure someone older and wiser once told you.

The truth is that during the blitzkrieg of 1940, the UK government issued blackouts across the city of London in order to obfuscate...

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#GivingTuesday Giving Will Double in 2014 -- and That's a Good Thing

(1) Comments | Posted November 13, 2014 | 9:20 AM

The amount of money donated on #GivingTuesday has doubled each year since 2012, and it is predicted to double again in 2014. If this were a stock it is the kind of thing that would have Jim Cramer jumping up and down throwing bulls all over the set and hitting...

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ALS Strikes Out Justin Bieber (in Search Volume): Measuring #IceBucketChallenge Awareness

(0) Comments | Posted August 28, 2014 | 10:47 AM

It is a rare moment when our collective attention turns toward causes as worthy as ALS. The Ice Bucket Challenge has become an example of the increased awareness and fundraising that can result from the combination of creativity, social media and a compelling cause.

Like all media campaigns, this one...

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What a Broken Jetta Taught Me About Dashboards

(0) Comments | Posted April 1, 2014 | 11:41 AM

It was 12:30 AM and I was running down the side of the New Jersey Turnpike. I had been driving home from college in March of 2001, and as my feet pounded the pavement, it became clear that I had made some poor life choices -- and dashboards, or lack...

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Controlling Overhead: Finding an Unpaid Nonprofit CEO

(1) Comments | Posted December 3, 2013 | 12:29 PM

December is the time of year that brings companies into the black, and also starts the engines for end-of-year giving appeals. With each day, we are bombarded by hordes of product reviews and the overpowering onslaught of deals – and with it the annual evaluation of charity overhead begins.


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Millennial Unemployment: The Cognitive Cliff

(9) Comments | Posted December 7, 2012 | 2:36 PM

When President Obama's Council on Jobs and Competitiveness was tasked with handling the shortage of engineers in the U.S., they turned to interns. Using a tradition with its roots in the master-apprentice relationship, the Council is relying on industry to start earlier in training its next generation of workers. In...

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Are Vanity Metrics Making Your Organization Sick?

(4) Comments | Posted March 5, 2012 | 2:56 PM

As a rule, organizations work toward the goals they set. When these goals have numbers attached to them, the work focuses on what drives these numbers to improve. Unfortunately if these numbers are based on vanity metrics, an organization is bound to get sick. Vanity metrics, a term...

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"Where's the Pony?" Occupy Wall Street Demands

(16) Comments | Posted October 27, 2011 | 7:13 PM

There is an old joke about an optimistic kid that is left in a room full to the brim with horse shit. The people who left him there return about an hour later, and to their surprise, they find the boy happily digging through the shit and ask "Hey Boy!...

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Where Is Your Front Door? Dealing with Front Door Disease

(1) Comments | Posted September 27, 2011 | 12:32 PM

It is 1995 and a clothing store owner is proudly placing a 'now open for business' sign by the front door to attract customers. The front of the store is adorned with the best-looking mannequins sporting the latest in hip 90's grunge. Customers file in the front door because they...

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Why the Iowa Straw Poll Is Like a High School Election

(1) Comments | Posted August 29, 2011 | 1:55 PM

"Have you heard? Susie Cooper is running for High School class president -- and she's giving out free cupcakes in the hall!". A winning strategy for any campaign in a closed community is to give away the most free stuff in order to curry votes and support. The classic popularity...

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What Bottle Rockets and Content Writers Have in Common

(3) Comments | Posted July 5, 2011 | 1:15 PM

Bottle rockets are a lot of fun. You set them up on the ground, propped inside of a bottle, light the fuse and run. The firework takes off, curving and spinning through the air, whistling until... POP! Repeat for the rest of the pack of 50 they came in and...

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How to Lose an Intern in 10 Days

(4) Comments | Posted June 20, 2011 | 12:11 PM loves interns. During the summer we have almost the same number of staff as interns running around the office (we have 20 college interns this summer!). Interns are our No. 1 source for recruiting full-time staff, and they bring an awesome energy into the office (we've hired 9 interns...

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Dangers of SXSWi Thinking for Not-for-Profits

(2) Comments | Posted March 28, 2011 | 2:01 PM

One of the featured keynotes at South By South West Interactive (#SXSWi) was Seth Priebatsch, Chief Ninja of SCVNGR who announced that we have moved from the decade of the social layer to the decade of the game layer. As the conference continued, games,...

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Blitzkrieg and Lessons From Egypt

(0) Comments | Posted February 28, 2011 | 11:07 AM

On May 10, 1940, Germany launched a blitzkrieg campaign against France. Less than five weeks later the French surrendered when the Maginot Line was outflanked by German Panzer tanks. The blitzkrieg, or lightning war tactics, relied on a fast moving tank army networked together with radios that provided real time...

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Using the Whole Whale: A Strategy For Nonprofits

(1) Comments | Posted January 17, 2011 | 4:15 PM

Alaska was a cold, harsh place for the Inuit people 7,000 years ago. When a whale was caught, the Inuit held a huge party to celebrate their hunt and would utilize every part of whale -- to waste anything was a religious taboo. In their resource constrained environment, the Inuit...

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Crowdsourced Philanthropy: If You Ain't Cheatin', You Ain't Tryin'

(4) Comments | Posted December 13, 2010 | 12:24 PM

Al Davis, the owner of 1970s Raiders was willing to do anything and everything to win. He (allegedly) bugged the visiting team's locker room, watered the field to slow faster teams down, spied by helicopter, and used dirty pile tactics. The Raiders dirty reputation inspired Glenn Dickey to write

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Is Your Data at a Middle School Dance?

(0) Comments | Posted November 2, 2010 | 5:10 PM

Over the last 10 years the web and our personal identifiable data has grown up. It has gone from an awkward middle school dance -- boys on one side girls the other. To a wedding crasher style dance party where friends, family and work all grind up on the dance...

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Malcolm Gladwell: 9,999 Hours Shy

(1) Comments | Posted October 28, 2010 | 2:21 PM

Like a bull through a china shop, Malcolm Gladwell's recent article, "Small Change: Why the Revolution will not be Tweeted" plows through social media enabled activism, dismissing its past and future potential as a tool for impact. Full disclosure, I am a huge fan of Malcolm's work and...

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Velvet Ropes: Why Google Wave Failed

(0) Comments | Posted August 20, 2010 | 7:10 PM

The bar at the W Hotel Hollywood has a line to get in starting at 6pm. It's not because the bar is full, in fact there is more than enough room for everyone at this point in the night, but they don't want just anyone.

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