In the last few years everybody in the digital arena has been talking about one thing: The Cyberspace.
However, allow me to write about another space: The Story Space.
The story of Troy has been with us for thousands of years. It's a great story. It has all the components of great storytelling: A beginning, a middle and an end. A turning point, a trick, and drama. And like every great story it also comes with a lesson. A life lesson.
Nowadays, the lesson of Troy is true even more. Each of us owns a cell phone, a tablet, a laptop and holding the keys to the gates of is own city of Troy.
A few months ago, my creative team and I at No, No, No, No, No, Yes had an idea. A crazy one. We heard about the upcoming Cyber Week at The Blavatnik Interdisciplinary Cyber Research Center (ICRC) - Tel Aviv University, and we started thinking...
What if...
We had a presentation which was actually more of an idea storytelling and less of a traditional presentation. They loved it.
Then, we had to bring it to life. A Trojan Horse. But not the one we all know. This was a whole different story. For 6 months we were struggling with every question you can think of.
The Cyber Horse is a piece of work created with thousands of infected computer and cell phone components. It illustrates the increasing use of malware in making cyberspace a hostile environment. 6 meters tall. Weighs more than 2 tons...
As part of building the exposure we opened a twitter account for the Cyber Horse. CyberHorse2016 started to follow journalists and panelists and other leading figures in order to create attention to the conference and maintain ongoing direct conversations.
CyberHorse2016 has a unique personality that is expressed through its witty tweets.
And it worked. With media coverage of the Cyber Horse in over 150 major media outlets and millions of impressions all over the world (CBS NEWS, The Times UK, The Economist, The Guardian, Le Monde, Der Spiegel, The Atlantic and many more), the Cyber Horse installation brought worldwide attention to cyber week and to the topic of cyber security.
Like in the legendary story of Troy, the Cyber Horse stands at the front gates of the Tel-Aviv cyber conference auditorium. Like its namesake, it conceals bad news and is waiting for the doors to open.
Will it stream inside, or will the conference participants block it?
That is what this piece of work wants to remind us of.
Always keep your digital Troy gates shut.
You can watch the Cyber Horse 2016 movie project HERE.