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Gil Laroya

Gil Laroya

Posted: January 27, 2010 04:48 PM

Early iPad Review From a Product Designer: What Was Steve Thinking?

What's Your Reaction:

As a product designer, I have seen and used a LOT of mobile devices. Some were epiphanies, others were technology flops. I'm not an Apple follower, yet I was really looking forward to Apple's latest electronic offering. The world of mobile computing has very stringent standards and expectations from tech users who have seen devices succeed or go by the wayside. It is generally not the place to gamble with device designs which are ill-conceived, "good enough," or lacking basic features.

So, amongst the millions of posts you will read about the now famous iPad, here is some digital food for thought... The new Apple iPad is basically a giant iTouch (or a giant iPhone if you get the 3G version). It reminds me of the giant 12" x 8" TV remote that my wife bought for me as a joke last Christmas.

Sure, the iPad looks cool, it looks hip, it looks "Apple." But the shear lack of features, many of which we all were "expecting" to have on a mobile device, boggles the mind. Let's examine.

No USB port - Wow... can you say "gamble"? What portable, non-cellphone device doesn't offer at least one USB port? How many mobile devices and accessories need that valuable port, to make life fun, easy, and productive? Who in their right mind would "assume" that mobile device users would not be interested in a laptop-sized device that didn't have a USB port? You have to be kidding me. The same thing goes for "no memory card reader". My reaction is an immediate "HUH?"

No OS X - OK, so let's see; no ports other than a headphone jack and a 30-pin port, and it's running OS what..? Oh, excuse me, it's the iPhone OS, which is not really an OS, but an "applications manager," sort of what my trusty 7-year old HP PDA runs. OK, its an HP iPaq, and yes it plays MP3s, it has Wi-Fi and Bluetooth, it has a touchscreen. I have to guess that with limited headroom from the hardware, Apple was forced to either offer a less-feature-packed mobile device, or a really slow tablet computer. So the iPad is not really a computer, unless you're one of those folks who call their iPhones "portable computers". Sorry Virginia, glorified PDAs are not computers, and neither is the iPad. Add to this, all of the thousands of computer apps out there that will not find a home with the OSX-less iPad. You'll have to bring along that laptop or Macbook after all. Sorry.

Connectivity - or lack thereof. So we have Wi-Fi, and we have Bluetooth, a 30-pin port, and then there's... wi-fi and Bluetooth and a 30-pin port. Don't forget the... Wi-Fi and Bluetooth and that 30-pin port!
What happened to all of the other great options? SD, ethernet, USB, HDMI, etc.? Was the hardware really THAT limited that it couldn't thoroughly support additional ports? Oh, wait - the iTouch and iPhone don't sport those ports either... forgot about that.

I really want to like the iPad -- I really do. I love Apple as an industrial design company. As a product designer, I see more user-required concessions than I do user-friendly features in the iPad.

Steve, what were you thinking..?

 
 
 
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09:58 AM on 01/29/2010
You would have to be a fanboy of epic proportions to waste money on such a featureless product that breaks no new ground. The tragically awful name alone will keep many people away. For those who think Apple can do no wrong, I remind you of the Macbook Air. Nobody talks about that one anymore, becuase it was a tremendous flop. The iPad really falls into the same category. Something that really needed to have more features and better connectivity to make it worthwhile, otherwise it was an overpriced, glorified internet reader.

The iPad does nothing that an iPhone doesn't already do, and it's size and akward proportions make it far to clumsy to lug around. Why would you ever get this thing if you already have an iPhone, and why would you ever buy it instead of an iPhone?
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josefz
In memory of Josef Zawinul
10:08 PM on 01/28/2010
It's not intended to be an end all, be all. I'll have my iPad as a portable device used for book reading, e-mailing, and chatting. I can share photos or files via the Wifi link, or bluetooth. This device frees you from the clunkiness of USB, etc.

As a previous commenter said, I would not hire this guy as my product designer.
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HUFFPOST SUPER USER
DAE
06:27 PM on 01/28/2010
Next iPad will have it all, ports, multitasking, camera, etc.
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07:36 PM on 01/28/2010
wouldn't be surprised
04:50 PM on 01/28/2010
I find it more convenient to make toast in a toaster as opposed to my oven.

I don't see what's so hard to get, the main thing most people do with their home computers is surf the web and communicate with friends. This is an ideal form factor for home use. Kick back on the couch, in your easy chair, on the john, just like you would with a magazine or paper. This probably isn't what most computer geeks want (if you want a net book get a net book) but it's ideal for the average consumer. I think Jobs has a talent for recognizing how most non tech people would like to use a product. No other vendor comes close to the multi touch user interface. I think this is going to have huge consumer appeal.

The icing on the cake is Apple already has a huge library of apps and media content in a well established online retail outlet with Itunes.

I don't think I'd hire this Gil guy if I was looking for a product designer.
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HUFFPOST SUPER USER
pissdoffinohio
spelling is over-rated.....somtimes its medicl rel
05:36 PM on 01/28/2010
HA! ditto. what he sed.
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HUFFPOST SUPER USER
pissdoffinohio
spelling is over-rated.....somtimes its medicl rel
05:42 PM on 01/28/2010
HA! yeh. what HE sed.
04:40 PM on 01/28/2010
I find it interesting that one of the biggest pieces of "news" from yesterday's event is being overlooked... that Apple created its own silicone (the A4) system on a chip. The fluidity and performance of the graphics on the iPad just from viewing the video presentation is a big generation leap from what's in the iPhone (or other mobile devices for that matter)... and this performance combined with 10 hours of battery life are the real game changers that no competitor can reach right now. Just imagine what iPhone 4G is going to be like if Apple makes that system on a chip too?... no lag time and probably close to 15 hours of talk/surfing/media time.

Also, many people aren't realizing how much the iPhone 1G changed over time due to JUST software updates... the iPad's software is going to see major improvements over the next year and beyond. Many of the gripes that I'm reading about will be solved by either software updates OR third party companies adding peripheries through the 30 pin connector; has anyone taken a look at the CD card reader or USB connection for cameras through the pin connector that apple announced?... you're going to see much more of that.
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07:30 PM on 01/28/2010
all true.
But a camera for video chats would have been fun.
I think it not on there because the 3G net can't handle video calls.
Shame since I would only buy the cheap one anyway.
Still someone will make a clip on camera for it.
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HUFFPOST SUPER USER
Tim Fuller
Mom always told me I was special and I believed he
04:11 PM on 01/28/2010
My disappointment wouldn't fit within the limits of these comments. To wit:

http://timtalk.blogspot.com/2010/01/i-could-live-with-lack-of-ports-on-this.html

Enjoy.
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04:16 PM on 01/28/2010
meh
04:49 PM on 01/28/2010
Amen to that brother, specially your last sentence. Right on...
01:17 PM on 01/28/2010
From iPad Tech Specs:

iPad Camera Connection Kit
The Camera Connection Kit gives you two ways to import photos and videos from a digital camera. The Camera Connector lets you import your photos and videos to iPad using the camera’s USB cable. Or you can use the SD Card Reader to import photos and videos directly from the camera’s SD card.

So, optional USB and SD. Since the Apple 30-pin connector also supports video out, I expect we'll also see an adapter for that sooner or later.
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03:53 PM on 01/28/2010
It shouldn't cost extra to hook up a camera!
The 30 pin doesn't output HD video. This thing needs and HDMI jack
01:01 PM on 01/28/2010
The lack of external storage is silly. My Treo has an SD card slot and I use it ALL the TIME! (just because the iPhone can't doesn't mean that it is not an expected feature in hi-end phones.
12:28 PM on 01/28/2010
Alright people, I'm a huge fan of Apple and I've own Apple products for the last 15 years. One thing is clear; I don't drink the "cool-aid" that most of you do. Let's face it, this is the biggest disappointment from Apple in the last 15 years. You cannot seat there and and tell me that this is revolutionary in any sense. It's simply a "super-sized" iTouch. That's it!! Can somebody tell me for real what's the biggest difference between the iPad and iTouch besides the larger size? Anybody? Can somebody tell why they didn't spent the time and money instead in developing a MacBook tablet with a touch screen? Don't you think that would've been more interesting? (Even though there's a PC version that's been around for like 5 years already, I've seen it and it's pretty cool I say) Don't you think that would've been more productive for everyday people? Stop drinking the "cool-aid" and face the reality, this is a "STINKER"!!
03:19 PM on 01/28/2010
What's an iTouch? Never heard of it.
04:44 PM on 01/28/2010
Meant iPod Touch, dahh
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03:50 PM on 01/28/2010
Nobody bought the PC tablets.
Apple is trying to redefine the Kindle space not the notebook market
It has no interest is making any kind of cheap product.
That philosophy obviously has it's pros and cons.
04:44 PM on 01/28/2010
I don't know if you watched the keynote address. They specifically are going after the "Net Books"market...and saying they're just a cheaply manufactured mini-laptop... The bottom line is that a guy that like Apple gadgets, I can live without it. My iPhone is good enough. Don't need to carry another piece of equipment so I can browse the web and email in a larger screen size. I'll take my laptop for that in which I can a whole lot more...
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12:26 PM on 01/28/2010
Over all I like th iPad except for no HDMI.
If this thing can access, store and play HD video then I want the option of hooking it up to my flat screen. This should be able to replace my AppleTV.
Then it would truly be a solid consumer of all media.
10:31 AM on 01/28/2010
Maybe I'm putting more value on this than I should, but the "game changer" thing for me is the creation and addition of iWork. The importance of this seems overlooked. And it is what takes this device out of the realm of mere media player and into the realm of tool. Having spreadsheet, word processing and presentation capabilities gives the iPad power and functionality that completely sets it apart from its older siblings the iPhone and iTouch,
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04:04 PM on 01/28/2010
iWork will only cost $30 or $10 per unit is you only need one.
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04:12 PM on 01/28/2010
I don't think iWork will be a primary reason anyone buys this. it will be a nice add on for just $30. if your a heavy iWork (or Office) user your going to want a notebook
09:45 AM on 01/28/2010
4. Apps. OK, now you're smoking something. You knock it for leaving all the Mac apps behind, but Apple does have 140,000 apps using this version of OS X. This third party development effort is one of the fastest explosions of third party apps in the history of computing. And with all the new screen real estate and new features for the developers, many of those app developers will have their apps updated for the iPad by the time it ships in 60 days.
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04:23 PM on 01/28/2010
IPad = App selling machine
09:44 AM on 01/28/2010
3. OS X. OK, after reading your criticism, you clearly don't understand what OS X is. What you want is the Mac interface. OS X as an architecture is the underlying technology underneath the Mac, the iPhone, iPod Touch and the AppleTV. The difference is the user interface that these devices use. The AppleTV is the closest to Macs, but it shields the OS beneath a particular program that can be manipulated via a simple remote control. iPhones, iPod Touches and now the iPad use a version of OS X that replaces the Mac user interface libraries with ones that are designed for a touch-based interface. Apple figured out a long time ago that an user interface that looks like a Mac or Windows machine makes a poor handheld device. This is why the iPhone UI was chosen over the Mac UI. The Mac UI was designed for operation with a mouse or trackpad. The iPhone/iPad was designed to be used by your finger. If you want to see how badly a windows/menu-like UI is scaled down to a handheld device, just check out any Windows Mobile phone made in the last decade. Lastly, the user interface libraries are only one part of an operating system. Many of the system libraries are similar or the same as the Mac version, which makes it easy for an existing Mac developer to make the transition to iPhone/iPad developer. Which brings me to my next point...
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04:06 PM on 01/28/2010
7FT. is the voice of reason.
09:43 AM on 01/28/2010
SD card, I agree (the dongle is ungraceful). But moving on to your other points:

1. USB. This isn't a general purpose computer. It's a media appliance that can do some content creation. The 30pin connector has USB signals and since many people have iPods/iPod Touches/iPhones, chances are you already have a 30pin connector-cable and are using it now.

2. HDMI&Ethernet The thin edge of the design eliminates these ports since they are too thick. As a designer, you should know that. For an external screen, I'm thinking somebody is going to come up with a solution for this (it can technically drive an external 480p display). Since it runs existing iPhone apps anyway, you cans use it to remotely drive a Mac serving your presentation while you operate your iPad in your hand wirelessly. And since it supports 802.11n, wireless Ethernet is extremely speedy, especially at home where the majority of 802.11n routers are.
11:40 AM on 01/28/2010
What the author was trying to say is that Steve Jobs touts this device as a general purpose computer and that netbooks will be surpassed by it. This simply isn't the case. Netbooks are a lightweight way to get REAL work done in an effective, portable way. Jobs has created a giant iPhone, without the phone. It's that simple. Even simpler? There's no room in the marketplace for it. It will not replace the netbook for people who need it as a cheap personal to do things like type papers, etc. And it will not replace the Kindle and similar devices for people who use these e-readers for their extended battery life and e-ink for easy reading in sunlight alongside its usefulness in preventing eyestrain associated with reading on a backlit lcd screen like the iPad has.

Face it fanboy, Steve made a mistake. The mass of people wants FEATURES not beauty.
12:45 PM on 01/28/2010
That's right!!
01:36 PM on 01/28/2010
"get REAL work done in an effective, portable way"...

iWorks (spreadsheet, presentation software, and word processor)
Mail (eMail)
iCal (Calendar)
Safari (Web browser)
Opens just about every common kind of document

None of these constitute real work?
09:31 AM on 01/28/2010
This guy asks "Steve, what were you thinking?" Really? So your "product design" business is as successful as the one that Mr. Jobs runs? What are YOU thinking. Apparently you are thinking that bogging down a completely new portable wireless devise with all manner of wired connections is a good product design. Good luck in beating apple with the device you would have made.