Gina Pell
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GIna Pell is the Chief Creative Officer at JOYUS.com, the world's first premium video commerce platform. Formerly Pell was the Founder & Content Chief of Splendora.com, a style and culture radar read by millions of fashion insiders and aesthetes around the globe. The company was acquired by JOYUS in April 2011.

A closet computer geek with an uncanny fashion sense to suggest otherwise, Gina was often stopped by strangers eager to know how she was able to score this season's "It" pair of Louboutins; where she gets her brows done; and how she found her Chloe cashmere coat for 50% off. It became clear early on that Gina knew her chic. Pell launched Splendora in 1999, years before style websites became ubiquitous. Splendora has always been ahead of its time and an innovator in the online fashion space. It was among the first sites to offer online/offline deals with local merchants in 2000 (a la Groupon) and work with local businesses to market their services through reviews and events (a la Yelp). It also launched a social network in 2004 (same year as Facebook launched) and built and designed its first iPhone app in 2006.

An early internet pioneer, Gina directed teams of developers, writers, and artists before creating award-winning educational websites and becoming a start-up consultant in 1997. Pell graduated with high distinction and Phi Beta Kappa from the University of California at Berkeley. She also completed the Fine Arts program at Pratt in Venice, Italy. Check out Gina on Joyus at www.joyus.com.

Blog Entries by Gina Pell

Local Beauty Secrets

Posted July 25, 2011 | 14:37:52 (EST)

As the founder of Splendora.com, along with my longtime partner Amy Parker, I've paid my dues when it comes to tracking down the best of San Francisco. Splendora was born in the early days of the web (1999) in a South of Market office with a wildly enthusiastic startup team...

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20 Gifts Guys Won't Fake Liking

Posted December 16, 2010 | 00:18:34 (EST)

When it comes to gift giving, I'm literally an expert at finding thrilling presents for my lady friends. But when it comes down to what to bestow upon my beloved dudes, I have trouble thinking 'outside of the socks'.

This year my editors at Splendora and I polled...

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20 Spring Party Dresses

Posted March 19, 2010 | 04:39:17 (EST)

In honor of Spring Equinox this weekend, I've searched the web high and low to find flirty frocks suitable for the inevitable parties and events of the season. See my whole gallery of dresses here.
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The Obsession Report

Posted February 19, 2010 | 15:09:15 (EST)

As a fashion and lifestyle editor I'm constantly asked by friends and readers, "You write about all the latest trends but what do you personally use and love?" As a response to this question, and because I love to share, I assembled the inaugural edition of "Splendora's Obsession Report" --...

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Ladies -- Cut The Detox

Posted January 20, 2010 | 13:18:00 (EST)

2010-01-19-10foodswomenshouldeat2.jpg Here's a resolution for the new year: forget about master cleanses and detox diets. Opt to revive instead of deprive and make a grocery list which includes the 10 Foods Women Should Eat. Even if you are of the male persuasion, you'll...

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What To Wear In 2010

Posted January 15, 2010 | 12:51:45 (EST)

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As a style editor, I'm mindful of fashion trends but will I really be sporting brogues with an army jacket to the office? Probably not. On the other hand, here are ten staples I will be wearing--not just in...

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The Turkey Wars: Tips for Surviving the Holidays

Posted November 17, 2009 | 18:13:00 (EST)

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Yes, it's that time of year again when we're forced to sit around a turkey and then later a tree or a menorah (or both in my case) and field questions like, "When are you going to put that law degree to good use?"...

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DUMBO: The New Soho

Posted November 13, 2009 | 14:43:18 (EST)

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Last weekend, my sister Lily (who writes the fashion news on Splendora) and I had the pleasure of strolling around DUMBO (Down Under the Manhattan Bridge) Brooklyn, and we arrived at the conclusion that DUMBO is what Soho was in the 80s--the...

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Trends: The Lady Brooch

Posted November 11, 2009 | 13:11:28 (EST)

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The brooch has been making a slow but steady comeback ever since Sarah Jessica Parker, the canary of the fashion coalmine, pinned a dazzling trio of Harry Winston brooches to her cashmere sweater in 2004. Now that First Lady fashion icon, Michelle Obama,...

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