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Giuseppe Crosti
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Hi, I am the founder of SocialProvidence. I write about marketing & growth.

Entries by Giuseppe Crosti

Why Pinterest Ads Are Going to Be Great

(1) Comments | Posted February 5, 2015 | 3:59 PM

Pinterest has already proven successful in driving sales for online retailers, particularly for women. The mostly (80%) female social network has a really smooth flow to a point of sale, which makes it uniquely valuable to marketers. In the new year, Pinterest announced its intention to roll out their

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Social Media Marketing in 2015: The Year of Quality Over Quantity

(2) Comments | Posted January 13, 2015 | 11:00 AM

Social media is now solidly at the center of the communications industry. A diverse and vast landscape of social networks, each with its nuances and demographic makeups, means that there is something for every type of business, marketing campaign, and sales pipeline. Below we share some advice that will help...

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3 Ways to Use IFTTT to Automate Twitter Growth

(0) Comments | Posted January 7, 2015 | 9:50 AM

If This Then That (IFTTT) is a great website to automate simple recurring processes. Through IFTTT.com you can set up triggers that cause actions to automatically happen. For example, you can automatically tweet a picture you posted on Instagram, or get an email every time a product you are looking...

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Twitter Was Crucial in Making Ferguson a National Story

(0) Comments | Posted December 17, 2014 | 12:05 PM

On August 9th, Michael Brown was fatally shot by a cop in Ferguson, Missouri. Within a few days, this town of a little over 20,000 people was at the center of the national stage. The shooting would then go on to draw attention to two other stories as well: the...

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Lessons Learned From a $15,000 Facebook Ad Campaign

(0) Comments | Posted November 4, 2014 | 3:57 PM

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We recently wrapped up a month-long Facebook Ad campaign with a client who had a simple goal: to significantly grow their Facebook likes in 30 days. The campaign allowed us to learn a few key lessons about optimizing Facebook ads that we think...

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4 Product Hunt Tools for Social Media Content Creators

(1) Comments | Posted October 27, 2014 | 4:42 PM

One of my favorite forms of procrastination involves exploring new ideas on Product Hunt. The lists are well curated and its active community ensures the best products float to the top.

Product Hunt has also become an incredible resource in helping me do my job better. Below are four of...

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Why Facebook Is Here to Stay

(0) Comments | Posted February 26, 2014 | 9:11 PM

Facebook has dominated the headlines in the past week due to its bold $16 billion acquisition of WhatsApp. This news buried another conversation that had previously been getting a moderate amount of attention: Some were beginning to question whether Facebook has a place in the world 10 or 20 years...

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Truth and Lies of Social Media ROI

(4) Comments | Posted November 27, 2013 | 3:56 PM

ROI (return on investment) is probably the most commonly used and most misunderstood word in social media marketing today. It seems to have emerged as the go-to buzzword that social media marketers throw at the finance department when they want to relate to them. But two problems exist:

  1. Given the...
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Snapchat - What It Can Do for Your Brand

(0) Comments | Posted October 23, 2013 | 12:45 PM

What started as a way to send funny, sexy or other silly quick pictures or videos to friends has turned into the next big thing for marketing teams. Snapchat, the multimedia messaging app where content can be viewed for up to 10 seconds before it is deleted, is prime real...

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