U.S. Hispanics are not valued enough by America's corporations, government and mainstream media. Corporate leaders, politicians and our society at large do not yet take the Hispanic community seriously, especially their leadership, buying power or political influence. Although the number of U.S. Hispanics is escalating rapidly, corporations, advertisers, government and...

Republican pundit Ann Coulter's sweeping generalizations in her recent column about the Hispanic community in the United States shows the lack of leadership in the GOP. Coulter is a shrewd and smart individual. She has singlehandedly built her brand by being provocative, timely and outspoken in the national...

The 2012 U.S. Census revealed that Hispanic-owned small businesses are growing at nearly twice the rate of the national average with annual revenues at $350B (though many industry insiders believe this is a conservative estimate with the true figure being well-north of $600B). The U.S. Minority Business Development Agency reports...

At a time when U.S. Hispanics are desperately in need of a voice in the national news, the rest of America continues to define the Latino identity. Unfortunately for Hispanics, this means that our concerns are ignored, our perspectives are not heard and our community finds it challenging to create...

At a time when U.S. Latinos are looking to advance personally and professionally in ways that come most naturally to them - universities and corporations must take measures to be more culturally sensitive if they want to leverage how Latinos think, act and innovate. They must become more mindful of...

The GOP lost momentum in its effort to claim the Presidential nomination in November - as a result of Mitt Romney's speech at the National Association of Latino Elected and Appointed Officials (NALEO), 2012 Convention. At the most opportune moment, when Romney could have started anew to earn trust from...

President Barack Obama may have surprised the nation and specifically Republicans with his decision to halt United States deportations of (some) young illegal immigrants, but it certainly does not guarantee that he will win over Hispanic voters in November. As a result of this decision, Marco Rubio must re-evaluate the...

Hispanics in America influence the future of the US economy yet this conversation remains quiet as corporations grow more uncomfortable with this time-sensitive issue.

The numbers speak for themselves.

The lack of commitment in giving rise to the Hispanic community is so obvious that it is becoming irresponsible...

Arizona's controversial immigration law, which requires immigrants to have their paperwork on hand in case a police officer asks for it during a routine traffic stop, represents further hardship for Latinos in America. Just imagine what it would be like if your boss could randomly ask you for your green...

According to a recent Nielsen's report, The State of the Hispanic Consumer: The Hispanic Market Imperative, Latino buying power will have grown 50% between 2010 and 2015, reaching an incredible $1.5 trillion. To put this in perspective, the report notes that if U.S. Hispanics were a standalone country, their market...

With a purchasing power expected to reach an unprecedented $1.2 trillion dollars in 2012, and a population already surpassing 50 million, Hispanics are a fast rising consumer force in the United States and perhaps our greatest hope for a sustained economic recovery. In fact, Hispanic growth is fueling an increase...

Recently my organization hosted the 2012 Hispanic Voice Town Hall on the campus of the University of Nevada, Las Vegas. In anticipation of the event there was doubt and skepticism from the local Las Vegas community and its leaders about what would be accomplished. The concerns...

In the world of media and entertainment, we are finally starting to see a positive shift in the portrayal of Hispanics. Cultural stereotypes are giving way to cultural authenticity. The attention usually given to Spanish-speaking Hispanics is turning to the English-speaking majority born in the United States. New Generation Latinos...

Hispanics across America are deeply concerned about the 2012 presidential election campaign and we have every reason to feel this way. In fact, we Hispanics are now voicing our opinions more powerfully than ever before as our concerns mount for the future of our children and our own well-being.
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This moment has been building for years and it has finally arrived. With the recent news that Spanish-language broadcaster Univision is in talks with The Walt Disney Company to combine news division resources and start an English-language cable news channel is a defining moment. This would represent the...

Today's workplace is a reflection of the times: uncertain and unstable. As employees navigate this short-term, fast-paced, tension-filled terrain, they develop an attitude that creates an uneasy environment: survival mode. Does this set of conditions remind you of anything? How about the current Republican primary battles?

Primary campaigns, just...

Young Latinos are ready to take charge, and I couldn't be more excited. On January 11, I had the opportunity to launch the 2012 Hispanic Voice Town Hall Tour with an event in Santa Ana, California. The young Latinos in the room were clearly ready to change the story about...

The Hispanic community is in danger of losing its identity unless we give America reason to believe that we can trust ourselves and contribute to the revival of the US economy. Today, most Americans (including many Hispanics themselves) believe that Hispanics are a burden to the economy. They simply view...

Hispanics will control $1.2 trillion dollars of purchasing power in 2012, yet most brands are still struggling to earn the loyalty of this key group. In order to cultivate long-term business growth, your organization will need to make a serious commitment to this community.

At a time when Hispanics...

What did leadership in America look like in 2011?

We know what it should be. Leadership in America should be about holding everyone accountable to the highest standard of community and commerce. It should represent a voice that is diverse in its spirit, attitude and ownership. A voice that...