Graciela Tiscareno-Sato
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Graciela Tiscareño-Sato is a graduate of the University of California at Berkeley, School of Environmental Design. Her global sustainability experience began while leading the Green Enterprise Initiative at Munich-headquartered Siemens Enterprise Networks. She helped enterprises understand the economic and environmental value of collaboration technologies. Once adopted, these solutions dramatically reduced corporations’ real estate needs, energy needs, employee commutes and their overall carbon footprints.

Graciela is also the author of Latinnovating: Green American Jobs and the Latinos Creating Them. This is the first book showcasing innovation and entrepreneurship in the green economy, from the Latino community. Graciela actively mentors students who need life, education and career roadmaps, which her book provides through unique childhood-to-higher education-to-innovation case studies. Her thought leadership pieces have published in the U.S. and Europe including Environmental Leader, Hispanic MBA, Communications News and many others.

Graciela earned her master degree in International Management from the School of Global Commerce at Whitworth University in Spokane, Washington, while on active duty flight status with the U.S. Air Force. Graciela was honored by LATINA Style Magazine as the “Entrepreneur of the Year” in November 2010 at the Anna Maria Arias Memorial Business Fund Gala in Washington D.C. She is a key organizer of the annual Silicon Valley Latino Leadership Summit at Stanford University. Graciela owns her own marketing and communications excellence firm, Gracefully Global Group, LLC. She lives in the San Francisco east bay with her husband and three eco-conscious children.

Blog Entries by Graciela Tiscareno-Sato

Sustainability Leadership Through Branding: A Woman and a Community of 50,000

(0) Comments | Posted May 31, 2012 | 4:41 PM

Are you as intrigued as I am observing how people act on their understanding of climate change, sustainable business practices and what can really be done to reverse trends that must be reversed? Do you marvel at the variety of approaches human beings are taking to do their part for...

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Skepticism of Green Marketing -- Big Trouble When Addressing Latinos

(2) Comments | Posted April 17, 2012 | 2:04 PM

Sometimes a headline grabs your attention and holds it for some time because its implications are instantly clear. That's what happened when I saw "Consumers Don't Trust Green Product Claims, Survey Says," in a recent Environmental Leader newsletter. For all those brands and organizations wanting a piece of...

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At Stanford, Latino Leadership Gathers, Shares and Mentors

(0) Comments | Posted March 23, 2012 | 6:41 AM

"I chose this location for the inaugural Leadership Summit because as a teenager I helped my father clean these very same buildings."
--Frank Carbajal, Author and Founder of Silicon Valley Latino Leadership Summit


I first met Frank Carbajal at a National Society of Hispanic MBAs conference, as...

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Learning From Latinos: San Francisco Green Biz Pioneer Hands Off Company to His Kids

(0) Comments | Posted January 26, 2012 | 10:34 AM

"When it comes to being green, we're not jumping on the bandwagon. We helped build the bandwagon." Alfonso Maciel Sr., Founder A. Maciel Printing

Growing up in Guadalajara watching his parents run several small businesses, Alfonso Maciel assumed that all married couples became entrepreneurs. His wife-to-be Monica assumed the same...

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Where Sustainability Movement Meets K-12 Education

(3) Comments | Posted January 18, 2012 | 4:24 PM

In just a few weeks in Denver, a conference that's leading an important national movement will take place. This movement has mostly so far flown under the radar; the Green Schools National Conference on February 27-29 will change that.

This event, where I will have the privilege...

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The Viral Immigration Meme: Did You See The Success Story?

(47) Comments | Posted January 17, 2012 | 10:25 AM

It was in my inbox Sunday night, "The Immigration Picture That Set Facebook on Fire." Naturally curious, I read the post by Julito Varela. In it was this photo and the story about how it went viral after Latino Rebels posted the image. In...

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Iraq Final March Home: Thoughts From a Latina Vet

(0) Comments | Posted December 15, 2011 | 1:14 PM

In August of 1992, my crew and I arrived in Riyadh, Saudi Arabia in our KC-135 refueling jet to help patrol the southern half of Iraq. The bad dictator of Iraq was using his military aircraft to kill his own people and commit other atrocities. We were among the first...

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Latino Engineers Selected Among Global Elite Startups

(9) Comments | Posted November 15, 2011 | 6:52 AM

As a child, Edwardo Martinez raided his mother's kitchen cabinets in search of just the right Tupperware® bowl. "I would flip it over, cut a hole in it, install some basic electronic components and turn it into a working robot," he recalls. 2011-11-14-images-EDwithrobot500pix.jpg

Today, after...

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On Veterans Day - What We Tell Our Children

(7) Comments | Posted November 11, 2011 | 6:35 AM

A few minutes ago I was standing in front of a room filled with four and five year-old kids at my son's preschool. The school's director asked parents who were vets to come in today or to bring memorabilia to honor someone in the family who is a veteran.

Dressed...

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Discretionary Income Causing a Values Clash?

(2) Comments | Posted October 27, 2011 | 6:54 AM

At a recent media event in Southern California, I was speaking to a roomful of journalists from various Hispanic media organizations. My talk featured several Latino entrepreneurs in the green economy and I discussed learning how their innovations were sparked by the cultural imperative Latinos have to creatively reuse, conserve...

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Balancing Heritage and Leadership: A Call to Action

(1) Comments | Posted October 14, 2011 | 7:39 AM

Every year when Hispanic Heritage Month (HHM) rolls around, do you feel the struggle I feel? As we attend events, hear our ancestors' home countries listed and are reminded that we're celebrating this and that independence day, do you feel conflicted? Do you wonder why we're compelled to celebrate our...

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A Teaching Moment About the Green Economy

(0) Comments | Posted October 12, 2011 | 6:09 AM

The much hyped (and now much politicized) story of California solar panel manufacturer Solyndra and its abrupt collapse necessitates we pause and learn about the true resilience of America's green economy.

Headlines like "Solyndra Bankruptcy Dims Green Job Hopes," exaggerate the impact that the failure of one company (with...

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