Consumer Confidence Will Be Restored When Abilities Are!

The lack of confidence in the marketplace today is not because of a failing economy but because individuals lack confidence in their own abilities to produce without artificial stimulus. Confidence and security come only as a result of a person's confidence in their own abilities and skills. The Government, the economy, the banks, the stock market, or the company where you work is able to make you feel confident if you lack the skill set to produce.

From the consumer confidence press releases. Conference Board Consumer Confidence Index™, which had retreated in June, declined further in July. The Index now stands at 46.6 (1985=100), down from 49.3 in June. The Present Situation Index decreased to 23.4 from 25.0 last month. The Expectations Index declined to 62.0 from 65.5 in June.

What this report does not tell you is that if the economy miraculously recovered tomorrow, people would still lack confidence. Why? Because individuals and businesses now know for maybe the first time in two decades that they lack the abilities to produce without the aid of programs and artificial stimulation. We have become too reliant and dependent upon others for our false sense of security. The very institutions we relied on for easy credit and cheap financing have gone away and left us with this reality. From the book, Sell to Survive. Business people are now aware of just how dependent they have become on artificial stimulus for their production. While the financial pundits suggest that the economy will only recover when the consumer does, the truth is, people only recover their confidence when they finally restore their abilities.

Earlier generations knew their survival and security was dependent upon themselves and not on others. Families farmed for food, made their own clothes, built their own homes and even defended their own rights. They did not depend on welfare and handouts from the government or stimulus from institutions for their confidence. As time went on we became more dependent upon others for our survival and less dependent upon our own abilities.

Mr. Obama, the Congress -- free health care, free food, unemployment benefits, your boss, your parents, the economy nor anything or anyone else can provide you with confidence or security. Confidence and security are only available to individuals and companies when they break their reliance on artificial programs and dependence upon others. Those that develop revenue generating skills and abilities that will see them through any economy will experience confidence and security for themselves!

The most important abilities today are sales skills no matter your position. Sales skills drive revenues and this the measurement of the company's ability to produce in the marketplace and the backbone of confidence. Sales training, sales development skills, sales approaches, sales process training will develop abilities that will most quickly benefit the organization and rebuild the confidence of the company and then for the economy.

Grant Cardone, International Sales Training and Author

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Comments

[tompoe]

500,000 to 600,000 jobs a month lost each month over the last year and a half, and 8,000 foreclosures a day over the last year and a half, and your point, Cardone?

[edupreneur]

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[jenhammon]

I definitely agree that the most important skills to learn today are sales. This is such a funny subject, almost taboo for most people who can't possibly think that they are actually in sales! Like it's beneath them or something. But time and again, the most successful people in any field ARE those who know how to sell themselves in that field... like it or not. I think what most people hate to admit is that they have absolutely no idea (hence no confidence) on how to sell ANYTHING.

[Nicolazzi]

hmm, this is an interesting viewpoint Mr.C. The way i've always understood the CCI is the relationship between consumers optimism re: the economy as reflected in their spending and saving activities.

I didnt really see the CCI as having to do with my personal confidence about producing but putting it that way does create an interesting question of whether peoples spending saving/activity is being dictated either by their doubt that the external economy will improve or their doubt that they will be able to adjust to it worsening, maybe both?

Overall though, I like the way you put the responsibility on the individual mr Cardone. there are no programs that will be a magic fix all for this situation... it's also frightening too. I'm not sure I have the confidence in the average Americans ability to adapt and make their own decisions as to what will help the overall scene... unless of course that too is put into some kind of program for people to follow, or maybe if it's made into a reality show of how were gonna save the economy... ;-) sorry a bit cynical about some of this.... keep posting, i enjoy reading your thoughts

NWO