Green Futures
Green Futures is the leading magazine on environmental solutions and sustainable futures. Founded by Jonathon Porritt in 1996, it is published by Forum for the Future.

Every issue is packed full of stories, comment and insight on topics ranging from clean energy and smart design, to food and finance in a changing world.

Our readership includes key decision-makers and opinion-formers in business, government, education and the media, including leading CEOs, all UK MPs and MEPs. Our global reach is growing through online syndication deals with websites in the US such as Grist and, and print publications such as India’s Sustainability Tomorrow, China's ECOnomy and Brazil’s Ideia Sustentavel.

Entries by Green Futures

Carbon Reduction: Not Just a Long-Term Solution

(0) Comments | Posted November 10, 2014 | 9:08 AM

Anna Simpson offers brands a tip for 2015, as ClimateCare celebrates ten years of investment in improved cooking methods.

While mainstream acceptance of climate change and its risks - both immediate and long-term - is growing, there's a sluggishness on the part of brands to fund scalable solutions that...

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Don't Call Me 'Millenial'

(0) Comments | Posted October 22, 2014 | 9:41 AM

Today's language won't speak to the next generation, say Harriet Kingaby and Jen Katan.

So here we are, the millennial generation. Those that had our first snog, beer, or fag as the world quaked in the shadow of the millennium bug.

According to some, we're self-obsessed and entitled....

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Why Sustainable Innovation Prizes Should Reward Collective Intelligence

(0) Comments | Posted September 10, 2014 | 12:50 PM

By Lizzie Rivera

Forum for the Future and the Technology Strategy Board are exploring how competitions can reward collective intelligence, increasing the impact of funding for innovative projects.

Competitions are making a comeback. The Longitude Prize, X Prizes, Virgin Earth Prize and

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Sustainable Schools Project Boosts Exam Results

(0) Comments | Posted September 2, 2014 | 5:38 AM

By Roger East

The pupil-friendly design of several Bristol schools has helped to increase the percentage of pupils gaining 5 A*-to-C grades.

In a poll result almost as unsurprising as a North Korean election, 70% of respondents told a recent UK opinion survey that they believe good school design...

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On Jellyfish and Listening to the Futures

(0) Comments | Posted July 17, 2014 | 12:11 PM

John Sweeney calls for new approaches to policy in postnormal times

"When the going gets weird, the weird turn pro."
Hunter S. Thompson

As atmospheric carbon levels reach seemingly implacable heights, the degree to which sustainable solutions must be implemented follows suit. And yet, little headway has been made...

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Value chain data can improve business performance, retailers believe

(0) Comments | Posted June 13, 2014 | 7:04 AM

Research reveals that over 80% of retailers and brand owners believe value chain data is important for product quality and performance.


New research has revealed the scale of the challenge companies' face when collecting information about their value chains. The study by leading...

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Why Systems Science Needs Music Festivals

(0) Comments | Posted May 20, 2014 | 12:02 PM

Lizzie Rivera finds lasting value in creative encounters.

An interactive theatre performance about river system management is, perhaps understandably, unlikely to drum up much enthusiasm. But a show that allows you to create your own music festival? Now, that sounds fun.

This is the show an Australian-based theatre company,

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Re-Programming the Mind for Greener Living

(0) Comments | Posted April 29, 2014 | 11:08 AM

Dr Stewart Barr of the University of Exeter delves into the psychology of habit.


Do you 'decide' to recycle, switch your thermostat down or turn off the tap to save water? Although many of us might use this kind of language to describe...

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The Fashion Industry Is Gearing Up for a System-Wide Shift

(0) Comments | Posted April 22, 2014 | 6:19 AM

Almost a year on from the tragic collapse of Rana Plaza, Heather Connon asks what's changed in the world of fashion - and what's to come.

Fashion is one of the world's most important industries. It is worth around $1.5 trillion a year, employs more than 25 million people, and...

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Value Added

(0) Comments | Posted March 21, 2014 | 7:54 AM


Carbon finance puts Jaguar Land Rover on the fast lane to delivering change.

Can a motor manufacturer make a difference to millions of lives? That is the goal of Jaguar Land Rover, which set an ambitious target to improve health, reduce...

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Renewables Could Make Farms Financially Viable

(1) Comments | Posted February 16, 2014 | 6:00 PM

Tess Riley finds out why almost 40% of UK farmers are investing in renewables.


Our food system generates roughly a quarter of all global greenhouse gas emissions, in large part due to agriculture's heavy reliance on fossil fuels. But far from...

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Renewables: The Opportunity for Communities

(0) Comments | Posted February 13, 2014 | 10:16 AM

Fiona Harvey asks how the UK can unlock the community benefits and commercial opportunities of renewable energy.


Greg Barker, the Conservative energy and climate minister, has championed the idea that more of our energy should be decentralised and low-carbon. With "sufficient financial rigour,...

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The Rise of the Energy Citizens

(0) Comments | Posted February 13, 2014 | 9:06 AM

New business models are transforming the prospects for community energy and revitalising support for renewables, says Martin Wright.


No Finance Director likes a wasted asset. But not everyone is as adept at spotting one as Luke Marion. Marion is FD of the Oxford...

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India's Train Odyssey for Entrepreneurs

(0) Comments | Posted February 13, 2014 | 8:27 AM

Jagriti Yatra, or the 'Journey of Awareness', is equipping young entrepreneurs in India with skills for success in social business, says Charukesi Ramadurai.


When Delhi-born Ashmeet Kapoor, 28, returned to India after seven years in the US, he knew that he wanted to...

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Why Family Business Could Have a Head Start in Sustainability

(0) Comments | Posted February 13, 2014 | 5:52 AM

With their eye on the next generation, family businesses are primed to address key commercial challenges, finds Anna Simpson at the launch of new research in Singapore.


Nguyen Binh, a Director and Board Member of one of Vietnam's most successful enterprises, speaks with...

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Informal Networks Provide Essential Services in Cities

(0) Comments | Posted February 13, 2014 | 5:23 AM

In cities across the world, people are coming together in informal networks to deliver services in waste collection, water supply and community welfare that officials fail to deliver. It's time to recognise their value, says Ben Goldfarb.


In October 2011, as rising floodwaters...

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We Still Need Precaution, Says Poritt

(0) Comments | Posted November 18, 2013 | 8:50 AM

There's no 'either-or' when it comes to innovation and precaution, says Jonathon Porritt, Founder-Director of Forum for the Future.

The CEOs of the world's biggest chemical and agribusiness companies recently petitioned the Presidents of the EU Commission, Parliament and Council to downgrade the Precautionary Principle and focus instead...

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How to Govern for Sustainability

(0) Comments | Posted November 5, 2013 | 1:24 PM

National leaders can learn from collaborative governance at a regional level, and should encourage it, says Duncan Jefferies.

When announcing his plan to kickstart the US economy in the midst of the Great Depression, Franklin D. Roosevelt famously declared that the country had "nothing to fear but fear itself". In...

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The Rise of Indoor Cropping

(0) Comments | Posted October 10, 2013 | 8:08 AM

As growers look for protection from an unpredictable climate, has the time come to take food production indoors? Tess Riley reports.

It's commonly accepted that record food prices were one of the key triggers for the Arab Spring. This year in Zimbabwe, critical levels of crop failure put over...

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"All Bets Are Off for Brazil's Future", Says Porritt

(0) Comments | Posted October 3, 2013 | 12:46 PM

Social unrest and greater scrutiny of former President Lula's legacy mean all bets are off as far as the future of Brazil in concerned, says Jonathon Porritt, Founder-Director of Forum for the Future.

I've just had a crack at coming up with a vision of what the world might look...

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