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Gregg S. Lipman
Gregg S. Lipman is Managing Partner at CBX, a brand agency specializing in research & insights, strategy, innovation, design, environments & architecture, activation & engagement. CBX clients include: Del Monte, General Mills, Kimberly Clark, A&P, Pathmark, Saks Fifth Avenue Off Fifth, Lord and Taylor, Wawa, Sunoco and Petro China.

Entries by Gregg S. Lipman

Responding to a Cultural Moment? Don't Use Deflated Creative

(0) Comments | Posted January 29, 2015 | 10:02 AM

Did you like Krispy Kreme's response to the 'Deflategate' cheating scandal?
How about Apple's 'Je Suis Charlie' banner on their French website? Starbucks' homage to Martin Luther King?

Call it the New Holy Grail of marketing -- a brand generates speed-of-light positive buzz by jumping in...

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The Race to Zero: Time to Rethink 'Discount' Mentality

(0) Comments | Posted November 25, 2014 | 9:12 AM

The running joke in the retail world is that the battle to entice shoppers with heavy discounts starts earlier each year. It's no longer a matter of deep discounting on Black Friday, or even Hurry-Up-and-Finish-Your-Turkey-So-We-Can-Start-Shopping Thursday. In fact, a recent Google survey finds that half of all shoppers start scouting...

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Art vs. Commerce

(0) Comments | Posted May 29, 2014 | 12:54 AM

Every year, millions of people shop at Walmart -- but few of them are as inspired by what they find in the aisles as artist Brendan O'Connell. O'Connell, who has been the focus of several TV news segments and magazine articles, has been painting on canvas what he finds there:...

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The Business of Creativity: 3 Ways for the Client/Agency Relationship to Work

(0) Comments | Posted April 24, 2014 | 12:22 PM

I asked a contractor doing some work on our house for an estimate. The first pass was a lump sum, and he was reticent to line item it. I explained that I too am in the service business, and that I had no issue with him making a fair profit....

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From Startup to Grownup: 5 Challenges Agencies Face as They Mature

(0) Comments | Posted December 19, 2013 | 2:35 PM

I've often equated growing a business to raising a kid (much to my staff's chagrin). At first, she needs your utmost attention -- feed her, nurture her, coddle her. Pookie can't survive without you. Your influence will help shape what she will become.

At every stage of development, the...

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Risky Business: Management Wisdom Gleaned From 80s Movies

(0) Comments | Posted September 6, 2013 | 10:49 AM

In the ten years since I co-founded a brand agency, I've often been asked, "Who or what is your greatest professional influence?" And while I'd love to say something intellectual or provocative like "Steve Jobs," "David Ogilvy" or "my father," the truth is, much of the wisdom I refer to...

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What's the Future of Soda?

(0) Comments | Posted June 5, 2013 | 9:51 AM

Challenger soda brands, take note: there seems to be a tremor in the force of the beverage world. I'm talking, of course, about the war being waged on "big sugar" -- sugary beverages like Coke and Pepsi, namely -- by one Mr. Michael Bloomberg (that's "Mayor" to you). Sugar is...

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Can Manhattan Get Its Groove Back?

(7) Comments | Posted May 10, 2013 | 11:18 AM

Manhattan, you're losing your edge.

Once upon a time, you were the place to be, home of cool restaurants, stylish stores, landmark brownstones, enviable lofts, beautiful people and driver-driven Escalades.

Actually, that place still exists - but now it's called Brooklyn.

Yup, Brooklyn has become so synonymous with all...

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NCAA: Who Are You?

(2) Comments | Posted March 1, 2013 | 3:59 PM

On a brisk fall day in 1869, the Rutgers football club (the Scarlet Knights nom de plume would follow much later) defeated the Princeton club 6-4 in the first intercollegiate football game. Such glory has been rare at my alma mater. And while it's been a few years (please don't...

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Is the NCAA Losing Its Identity?

(3) Comments | Posted February 13, 2013 | 12:07 PM

On a brisk fall day in 1869, the Rutgers football club (the Scarlet Knights nom de plume would follow much later) defeated the Princeton club 6-4 in the first intercollegiate football game. Such glory has been rare at my alma mater. And while it's been a few years (please don't...

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Pardon My French, Quebec, But Your Language Laws Are Ridiculous

(246) Comments | Posted January 3, 2013 | 1:43 PM

For years, I always thought my friends up in Canada were exaggerating when they'd talk about how fiercely protective the province of Quebec -- through its official language watchdog The Office québécois de la langue française (OQLF) -- was of its French language. There were stories filled with references to...

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Refreshing America's Brand After an Ugly Election Year

(0) Comments | Posted November 20, 2012 | 8:14 AM

The President has been re-elected, the media circus has died down, and Nate Silver is digging up statistics on some new topic -- the Petraeus affair, the Fiscal Cliff, the odds of Black Friday being moved to the week after Labor Day, perhaps?

Ugh. So what's next for "the...

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Adios, Siesta...Hello Major Business Opportunity

(1) Comments | Posted September 28, 2012 | 3:20 PM

Last month, there were mumblings that Spain might be saying "adios" to the siesta due to the Eurozone crisis that has been rocking Europe for the past several years. This mid-day break - often consisting of a multi-course meal followed by a snooze - is costly for both Spanish workers...

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Buying a Brand, Not Just a Mascot

(2) Comments | Posted July 10, 2012 | 2:28 PM

I've recently experienced the incredible joys and wake-in-the-middle-of-the-night pressures associated with helping my son choose where, over the next four years, he will mature, learn and socialize before stepping out into the real world. And it's only costing my wife and me about $200k. Here's hoping there's an ROI!


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The Reality of Cable TV

(24) Comments | Posted June 26, 2012 | 11:36 AM

The summer TV season is already in full swing, as you may already know based on the plethora of posters and promotions for shows like Breaking Bad, Suits, Royal Pains, The Newsroom, and so on. The History Channel kicked off the summer craziness on Memorial Day, with its miniseries Hatfields...

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