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Gregory P. Demetriou
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Gregory P. Demetriou, CEO of Lorraine Gregory Communications Group, acquired a small direct mail company in 1992 and has since transformed it into a major marketing enterprise to help small and middle market companies consolidate their marketing efforts across all platforms. The combination of on staff media experts assures that messages reach each segment of the audience for maximum advantage. Incorporating professional skills at ever turn makes sure each effort is coordinated, comprehensive and above all effective. His strategy produces higher returns at lower costs and always seeks the win-win.
To learn more visit Lorraine Gregory Communications Group

Entries by Gregory P. Demetriou

Bernie, Ted, Hilary or The Donald - From the Marketing Playbook

(0) Comments | Posted April 12, 2016 | 2:27 PM


What is your pleasure in the presidential race? Opinions are all over the chart:
Qualified, Not...

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March Madness Marketing

(0) Comments | Posted March 22, 2016 | 9:37 AM

Right after the NFL, NBA, and MLB post-season contests, March Madness has grown into the most popular sports showcase for advertisers. Slam Dunk.

It's that time of year again! Get ready and toss on your lucky t-shirt to see if you can...

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When Your Friends Don't Ask

(2) Comments | Posted March 10, 2016 | 6:12 PM


Okay, I like my friends. I look forward to seeing them and spending time with them. Same goes for my business friends. But they are the ones giving me apoplexy lately.

My company works very hard to be available and always goes the...

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Meeting Manners

(2) Comments | Posted December 10, 2015 | 2:03 PM


Having sat in innumerable meetings of all types, from the simple one topic in and out types of gatherings to the hour's long complex multi faceted ones I have compiled a list of the good and the bad characteristics of meeting participants.

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Navigating Distance In Your Business Relationships

(0) Comments | Posted December 8, 2015 | 8:38 AM


I am not talking about the family member who shows up when you put out a free meal at the holidays or the ones you only see at weddings and funerals.

I am talking about the people in your sphere of influence that...

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Moving On Up

(0) Comments | Posted October 2, 2015 | 1:54 PM

Oh boy, we are moving the company. This will be a major deal. After 14 years we have completely outgrown our facility.

Offices meant for two now have four or five people. The production floor has exhausted ever available square foot and is becoming less and less efficient. It became...

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Growth Can Be a Killer

(1) Comments | Posted September 2, 2015 | 12:41 PM

Don't let growth kill your company.

Growth is good and should be the ultimate goal of just about every company. "Build it and they will come" to your corporate field of dreams. Just be careful that you know how to keep the...
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The Business Community Connection is Vital

(3) Comments | Posted July 17, 2015 | 10:47 AM

This post is part of a series on the relationship between small businesses and their communities. For more posts in the series, visit the What Is Working: Small Businesses page.

Two years ago, I was at Harvard attending the Inner City 100 Conference and listened to a small...

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Employees versus Teams

(0) Comments | Posted June 19, 2015 | 11:19 AM

In the world of business, there is no clearer divide than that between an employee and a team member.


Employees punch in, set about their assigned work, punch out and go home, only to do it all...

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Birthing a new brand

(0) Comments | Posted June 19, 2015 | 11:02 AM

Over time, changes have had a deep impact on our business. More recently, our growth has accelerated, leaving the economic gloom behind. Our current service and product lines have substantially changed our company, and we recently reached a juncture where it became abundantly clear that we needed to rebrand ourselves.

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My Take on the Minimum Wage

(5) Comments | Posted May 28, 2015 | 12:35 PM

A minimum wage discussion.


Above is the character of Eric from the hit television sitcom "The Seventies Show" The show was the story of several teens finding their way in the world and in this case a good example that a minimum wage...

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The Power of Really, Really, Really Good Titles

(0) Comments | Posted March 18, 2015 | 9:00 AM


Okay, so the title of this piece is a blatant attempt to get your attention. But isn't that the purpose of a title: to get your attention?

"Hey, read this, it's important to you!" or "Don't read this, and you will be sorry...

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The Future of Your Company is Now

(1) Comments | Posted March 3, 2015 | 3:21 PM


Your company has grown from humble beginnings into a solid, durable enterprise. You've done the same things for years, and have been fairly successful.

Now comes the challenge: Success has brought you to a point where the old ways of doing things...

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Lent Is Around The Corner -- What Will You Do?

(2) Comments | Posted February 13, 2015 | 4:24 PM

Lent looms yet again, commencing in just a few short days. The annual church season not only beckons us to reflection, but also promises the hope of the resurrection.

How well do you do in advancing your walk-in faith? Are you now just a bit deeper in love with the...

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Give Them What They Want

(0) Comments | Posted January 23, 2015 | 4:52 PM


In direct marketing, your offer -- what recipients receive when they reply to you -- is the key to generating a prompt response and timely sales. Other than data selection and personalization, nothing has a greater impact on...

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The Secret of Ugly Sweater Day

(0) Comments | Posted December 17, 2014 | 4:36 PM

To date, we've been fortunate enough to acquire three great companies, which have enhanced our reach and expanded our breadth of services. That would be all well and good by itself, but the ability to build a cohesive group of folks with many different work experiences is quite another thing.

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Get Out of My Office!

(2) Comments | Posted October 27, 2014 | 4:45 PM


Okay, so you don't ever say that, but how many times have you wanted to? It's one of the downfalls of the proverbial "open-door policy."

Too many people think such a policy means they can walk right into your office and talk...

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Freedom of Religion Does Not Mean Absence of Religion

(10) Comments | Posted October 2, 2014 | 5:03 PM


While the NFL has had its share of trouble this season, the height of absurdity was reached recently. Monday night, Husain Abdullah, scored a touchdown for the Kansas Chiefs, sliding on his knees into the end zone. When his momentum came to a...

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What To Do When Your Best And Oldest Customer Isn't Happy

(3) Comments | Posted September 11, 2014 | 5:21 PM


You build a business one customer at a time. Some are one time affairs, other last a period of time and still others stay with your company for the long haul.

So how do you react when one of your...

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Take a Break - Or Else

(4) Comments | Posted August 19, 2014 | 12:17 PM

Business owners can be relentless in their drive to succeed. Failure is unacceptable and the word flashes constantly, like a neon beacon in their brains. They dread making a false step or taking their eye off the ball for even one moment. Working long hours, eating poorly, sleeping worse, operating...

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