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Celebrity Startups

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Celebrities try their hand at the startup game

The Wakefield team has relocated to Hollyweird this week in preparation for our LA Uncubed event, and naturally our thoughts have turned to celebrity - Jack here thinks he saw Mark Paul Gosselaar last night.

But there's no need to move to the left coast to spot celebs - they've been invading the startup scene for years now, and it's not just the Ashtons and the Gwyneths.

Thought Zooey Deschanel couldn't possibly get more twee? Meet HelloGiggles, an online community for women that Deschanel cofounded in 2011 along with Molly McAleer and Sophia Rossi. The site covers crafting, "cuteness", and love letters to Ryan Gosling, and features a "no gossip" policy.

The members-only 12Society offers men products hand-picked by artists and athletes at reduced prices. Naturally, it was founded by a laundry list of celebs: Nas, SF Giant's pitcher Tim Lincecum, Michael Strahan, and Nick Cannon are among them. The site launched public beta in June of last year, and is backed by Groupon co-founders.

Backplane, an online community platform founded by Lady Gaga and others is also backed by some big Silicon Valley name - Google Ventures and Founders Fund Angel among them. Backplane's first product, Little Monsters, is not a jobs board for child labor, but instead an online community for Lady Gaga fans.

Of course, that's just a small sampling - LL Cool J and have also thrown their hats into the startup ring, as has Jessica Alba with the Honest Company (which will be at LA Uncubed tomorrow).

Now go forth (and get an autograph).

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