Never underestimate a mom with an iPhone. Research from Greystripe show that moms love iPhone apps, and are downloading apps in various categories from games to productivity.
While most mobile developers are men, a growing number of opportunistic women are venturing into app development to create apps catered to other women. And many of these women are part of a group called Moms with Apps, a collaborative group of family-friendly developers who share best practices on making and marketing mobile apps.
When I began digging around for developers who also happened to be moms, I was impressed by both the sheer number of women I found and the passion with which they brought forward. The list below are a few of my favorites, and is by no means comprehensive.
Tara Summers was inspired to create BabyMedBasics after using the Heimlich Maneuver to save her son from choking. She realized that not all moms or babysitters are registered nurses, and wanted to give them lifesaving instructions at their fingertips. "I realized these things could also happen to my babysitter or my parents," she explains. "They could happen at the park, in a car or on an airplane. It became clear to me that part of loving my baby was knowing what to do during emergencies and making sure everyone who cares for him does the same." Find on iTunes. $1.99.
Jennifer's day job at Sony gave her exposure to the mobile industry, but it was her pregnancy that inspired her first app, BabyBump. She noticed that while the app stores were flooded with apps, there was a dearth of apps offering "real value" to a woman's daily life. She details, "Being pregnant gave me insight into the daily habits and needs of other pregnant women and was critical in helping me define the app from the perspective of both the developer and the user." BabyBump has been so successful that Jennifer is now working on building apps for women full time. Her next app, Pink Pad, launches in just a few weeks. Find on iTunes. $4.99.
Stating that Laura Berg is passionate about child development is an understatement. Laura found a way to communicate with her daughter before she could talk: Sign Language. And now she helps other moms (and dads, too) interact with their children through gestures. Her app, My Smart Hands Baby Sign Language Dictionary, includes 300 signs along with video instruction. There's even a free light version. Find on iTunes. $4.99.
iCommunicate started as a solution to reduce anxiety for the Johnson family. When Lisa's son Graham, who displays autistic traits, became stressed from even the thought of leaving the house, Lisa realized his behavior significantly improved if he could visually see what was going to happen through a picture. Instead of hauling around physical pictures, Lisa decided to take it mobile. "I was inspired to bring the idea of visual schedules and storyboards (a collection of pictures to show an event) to my iPhone. I didn't want my sons challenges to hold us back from engaging in social activities." What started as a Johnson family solution is now available for any family with an iPhone. Find on iTunes. $4.99.
When Rosie couldn't find an iPhone productivity app conducive to her needs, she decided to take matters into her own hands. She developed HomeRoutines, an app to help users organize their housework in a more intuitive list. One of the popular features is the Accomplishments list, which provides a list of all the tasks accomplished during the day. Rosie explains: "Since pretty much all housework is thankless and undoes itself quickly, having a summary at the end of the day helps to see what you have actually achieved. It's meant to be positive." Find on iTunes. $4.99.
Twenty-five year old Gwen von Harten ventured into iPhone development after noticing that there weren't enough games appealing to females. She had her own vision for cuteness and created the development shop Bright Bunny to create mobile apps for girls of all ages. Her first app, Roadtrip Bingo, is intended to fight boredom on long car trips. And Gwen got it right, the non-violent characters are delightful and charming. Find on iTunes. $0.99.
What are your favorite apps developed by women? Leave your suggestions in the comments below.
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