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People Magazine: Blonde Victim Sells More Magazine Copies Than Latino Dark Haired Victim

06/15/2010 11:35 am ET | Updated Jun 14, 2012

When it comes to selling magazine newsstand copies, it looks like a blond, all-American victim sells way more copies of People magazine than a recent dark haired, Latino victim.

Joran van der Sloot may or may not be responsible for the disappearance of Natalee Holloway in Aruba. But when it comes to purchasing a copy of People magazine at the supermarket checkout stand, the esteemed publication has firmly decided the blond American is the ticket (note huge cover photo), rather than ethnic Latino woman (note very small photo in the corner).

Just a little rule of thumb to remember when selling magazine copies: if you are going to be a crime victim, make sure you are blond and all-American if you want to grace the cover of magazines.

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