Bragging Rights to Bragging

You've got to hand it to Dick Ebersol and the NBC press people. Faced with declining ratings for their primetime network Winter Olympic coverage, they could have just sulked, blamed ABC and Fox for aggressive counter-programming, and moved on. But instead they found something to brag about:

MSNBC averaged 1.6 million viewers for its U.S.-U.K. curling match, which NBC Universal said was its highest viewership delivery since the Iraqi war coverage on April 6, 2003.

You've got a "news" channel, and its highest ratings in three years are for curling, and you're proud. There's got to be a gold medal for that. So now we see MSNBC's future: Chris and Keith, protect the rock. Tucker, man the broom. Rita, stand by.