08/11/2005 03:35 pm ET | Updated May 25, 2011

The Rita File, cont.

Okay, after this I go cold turkey. But my favorite media story of the week was from Lloyd Grove's column in the NY Daily News, about Rick Kaplan, boss of MSNBC, blaming Keith Olbermann for scaring away viewers from Rita Cosby's premiere.

Then, while the promotion department ballyhoos "Live and Direct" as cable's "big new hit show", there's evidence from our usual unnamed sources that Rita may know something the promo folks don't.