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In Memory of Video Stores

Posted: 12/27/11 02:38 PM ET

Everyone is very sad and mourning the slow death of book stores, while video stores too are all but extinct. When I am elderly I will surely be telling tales of going to Blockbuster on a Friday night and browsing the aisles for the perfect weekend flick. "You mean there used to be stores where you would, go to to rent movies?" I can't exactly imagine what type of movie technology we will have by that time, but I'm pretty sure the idea of going to Blockbuster on a Friday night will sound as alien as the stories my grandmother told me about the man who came around once a week to sell them big brick of ice for their ice box. Or how every other day, a milkman delivered fresh milk in slender glass bottles to her house. Or how each day they used to get two newspapers: one in the morning, the other in the evening. All of it sounds surreal.

I had a weird dream this morning. Aside from the beginning of it, where I was debating whether or not I should try out for American Idol, the rest of the dream was quite unusual. I was the passenger in a car. We drove through a shopping plaza parking lot. The sky was dark but then there was a rainbow that shot across it. My attention was diverted to the people who were walking on the sidewalk. There was something weird about them but at first I couldn't figure out what it was, I squinted my eyes and looked harder, trying to perceive what it was that registered in my brain as odd-without-explanation, and then it hit me.

"Why are those people in black and white?" I asked my Aunt who I now noticed was driving the car. Though the dream was in color and looked much like reality, the people in it were black and white like an old TV show or movie.

My first serious boyfriend and I would go to Blockbuster and spend a half hour or more looking for something to rent on a Friday night. I always wanted to rent the obscure foreign films and documentaries. He always refused. I'd beg. It was funny, actually, the way he perceived this genre to be boring or even nerdy. One time, I wanted to rent Life is Beautiful, but he refused to watch it because he didn't like subtitles. He thought it was a chore to have to read while watching a movie.

It is funny that I can remember the last movie we watched together before breaking up: The Last Samurai. He picked it out, not me. It was an action flick and that's what he said he liked. I'm not sure if he really liked action flicks as much as he said he did or if they were just props to add credence to his already inflated machismo persona. I was obstinate about watching it. I didn't like war movies. To me, they were boring. The movie began with a battle scene. Rather than really watching it, I quietly waited for the movie to be over. Slowly it drew me in as Tom Cruise's character fell to the ground and became a prisoner of war. He was thrown into a household where a Japanese woman, the sister of a samurai, nursed him back to health. Soon he would learn that the woman who'd been caring for him was the wife of a samurai warrior he killed days earlier.

It ended up being one of my favorite movies. I cried in the end and he did too. I hadn't seen him cry often, maybe once over his mother who had died when he was very young. It couldn't have been just the movie that made us weep, but our souls' unspoken knowledge of our imminent break-up.

As a child, my family never rented movies but when I slept over my grandmother's house, my aunt would take me to the local video store and let me pick out one or sometimes two tapes. The video store had three "Rainbow Bright" tapes. I couldn't read and knew them as the pink one, the blue one, and the yellow one: the colors of tapes' jackets. Almost every time we went to the movie store, I rented the one in the pink box. Rarely deviating from it, I picked the one in the yellow box once, only to have solemn regrets that sent me back to the pink one time and time again.

The tape in the pink box was reliable and I always knew what to expect. Now here I am, almost in 2012, I have already witnessed the death of video stores and perhaps the future holds an inevitable demise of the bookstores, and maybe actual books as well. Some people are very sad about this, having spent most of their life reading books and visiting local stores to purchase them. They are not happy or comfortable with the gradual evolution of the physical into the digital. It is the very reason I didn't deviate from choosing the pink box, with the yellow or blue box -- I had no idea what to expect or if I would even like those tapes. I understand why people are clinging to bookstores. It is more than a store, it is an experience that has options like coffee and a variety of seating. It was a public meeting place, and it is fun to get out of the house for an hour even if it is to a place like Blockbuster just to pick out a movie. So which is it? Why are we sad about losing these once enjoyable commodities? Is it nostalgia that is fueling our disappointment over this loss or a fear of the unknown? Perhaps it is better to focus on the exciting innovations the new year holds?

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dlplummer
Diversity Solutions Thought Leader
06:39 PM on 12/30/2011
This is a very interesting and timely piece. I had similar thoughts about where film is headed after sitting through a half hour of previews and a commercial selling watching movies in theaters on big screens instead of computers, iphones, ipads, nooks and whatever mobile device you can now watch movies on. I, too, love book stores and grew up with the concept that "books are your friends." My friends come in different shapes these days. Reading is still a good experience, just different.
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02:28 AM on 12/29/2011
Considering that Blockbuster put most of the 80s/90s mom and pop video store out of business don't expect me to cry over them.That was the real video store era when the places had character and you could find some real gems instead of a 1000 copies of whatever got released this week.
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O K Ali
Wash your hands, seriously.
01:01 AM on 12/29/2011
My best job, so far, was working in a Hollywood Video. It wasn't my primary source of income, but just spending 20 hours a week there was paradise. I got to watch movies for free, take home the new releases a week before they hit the shelves, talk for hours on end with customers who were looking something obscure. I remember one customer that I had a secret crush on. She was beautiful, and I moved mountains to assist her in any way possible. One day she was strolling the aisles looking for a movie. I snatched "Curse of the Golden Flower" off the shelves,knowing her types of film. All was right with the world,until she handed it back and said, "Ugh, subtitles make my head hurt." That was the end of that crush. LOL. Video stores will be missed to those of us that operated on both sides of the counter.
10:47 AM on 12/29/2011
Supposedly Quinton Tarantino got his best film ideas while working in a video rental store in Hollywood.
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Ronald B. Robinson
Keeping the Jesuit Tradition Alive
05:27 PM on 12/28/2011
Hi Haley - Great piece as usual. Boy, you hit the nail on the head. I had any number of bookstores I used to go to and be able to eat, drink, hang out, meet people, etc. Now, their home to "The Gap," "Urban Outfitter," and the like. It's the social component that's missing and it's the social that makes us human and our experiences rewarding - even it's just seeing other people walking around an aisle, or asking them about what they thought about a movie or book you're considering etc. Anyway, anyone who can help give us more of the social, face to face experience, will be doing us a great service that will serve humanity well :)

p.s. check out my latest HuffPost piece when you get a chance: http://www.huffingtonpost.com/ronald-b-robinson/herman-cain-2012_b_1127119.html
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Hayley Rose Horzepa
Writer
08:54 PM on 12/28/2011
Thanks Ron! It is a shame. The social interaction and people met while visiting these stores were just the bonus to the fun one had perusing and checking out the store's content. Perhaps with new innovations, online shopping will become more interactive, but I would be lying if I said I haven't met some really great people and made some cool new friends through the Blogosphere :)
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Ronald B. Robinson
Keeping the Jesuit Tradition Alive
12:59 PM on 12/30/2011
Re: the blogosphere - that's the only way we know of each other for example :)

Touching and feeling things as well as seeing them etc. are really important regarding books, for example. Different kinds of synchronicities occur in libraries regarding sources of information. I can attest to this. My University's library has permitted me to see things and make connections that I never would by merely using its online library services. So both the online and face-to-face in tandem create a synergy greater than the sum of either taken separately.
03:28 PM on 12/28/2011
I felt immensely guilty after reading this article for I order all my books, movies and music on line. I feel guilty for I compared my situation for how my father used to treat us, his children, in the 70s. He would take the 3 of us to a book store where he would encourage us to buy our own books after discussing with the staff and exploring a few pages. The bonding among us was way more stronger than it is between me and my children now.

Luckily, because of my cultural background, buying Indian movies or Pakistani dramas and music programs outright at brick and mortar stores at economical price of a rental will continue a tad longer, thereby keeping family bonding time possible. I suspect that sooner than later, someone will realize that there is a profit to be made in this ethnic segment and will start offering these on line.
Norm
Read think read analyze read comment
06:41 AM on 12/28/2011
Things digital are fine in their place, but some of us do not like tethered lives and computer oriented machines tend to tether us. How interesting is a computer on which you receive all your entertainment, pay your bills, and conduct most other business? It is both expensive and boring, not to mention hard on your eyes. And, yes, we get isolated. Book, cd, and video store were fun places to hang out and make relatively inexpensive choices for entertainment. Thumbing through Amazon.com just isn't as much fun as perusing a good book selection. Netflix isn't as much fun as the video store, which was as much about conversation as anything. People will be inventing new ways to socialize incidentally. If they don't, therapists will be making fortunes in coming years: people need conversation.
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Billk29
Justified Ancient of Mu
02:34 AM on 12/28/2011
Yeah i miss large video rental stores as well as large video/music sales shops a lot. I used to browse for hours.
Now i browse amazon.com,.ca,.uk etc to get what i want.
Rental places were doomed because the sheer number of films coming out every year is so great that no owner could afford to stock everything.
They just ended up bringing in 50 copies of the latest 'blockbuster' dreck and as their old stock wore out they didn't replace it.
Shame really.
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CroatianCritter
is keeping people honest
10:15 PM on 12/27/2011
Thanks for your assessment on this cultural loss. Two significant things are going to affect us with the loss of these institutions.

1) Going out to the video store with family and friends was a social occasion. Renting movies online or subscribing to movie services has taken away the social aspect of going to these stores. There is something very dehumanizing about watching movies online. You can still watch with family and friends but the way we enjoy our entertainment now feels cold and calculated.

2) The thing I will miss the most is the movie knowledge exhibited by clerks or managers at these stores. Many of them worked at these locations because of a profound love of the music, comic book or movie industries. Asking the local clerk which Truffaut movie is the best or which David Lynch movie is the least weird was part of that experience. The unfortunate result of the loss of these jobs is that many of these people will probably turn to being online movie critics (With about the other one million others who do this already) or other jobs that did not bring them nearly as much joy as working at these stores did.

I have been very supportive of the internet and the innovations it has brought but there is something to be said with getting to know your neighbors and being a part of a community. We need to find a way to get this back.
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Hayley Rose Horzepa
Writer
12:01 AM on 12/28/2011
Well spoken. You are so right about the personal and social aspect. I know some book stores and movie stores have/had a shelf with selections chosen and recommended by the staff. The personal touch and inside knowledge from the clerks is something has not been replicated, but perhaps with a few more innovations on e-commerce sites online shopping will become a more interactive and even social experience- let's hope so! Thank-you so much for your commentary and input.