If Halloween has taught us anything, it's that face-to-face interaction is the best way to ask strangers for candy. This also happens to be true for getting someone out to vote, and given that October 31 is just two days before the election, Halloween and voter canvassing go together like Cinderella and Prince Charming.
Rock the Vote is partnering with the Bus Federation Civic Fund's upcoming Trick or Vote campaign to reach out to voters on Halloween. Volunteers will dress up in costume and, while trick or treating, remind voters that Tuesday is Election Day. A study by Yale University shows that knocking on doors to remind people to vote can raise voter turnout from 8% - 12%, which is more effective than calling or mailing attempts. And besides, you can't get candy over the phone.
Other groups, such as Campus Progress, New Era Colorado Foundation and the League of Young Voters Education Fund, among many others, are helping host Trick or Vote events in roughly 50 locations around the country, aiming to reach over 200,000 people one door at a time. We even have bands and DJs helping out along the way. Passion Pit will help train volunteers in Chapel Hill, North Carolina while Ok Go will be doing the same in Columbus, Ohio. And in each city, volunteers will be treated to a performance from the artists at night. Could Halloween get any better?
More than 280,000 people downloaded voter registration forms using Rock the Vote's online tool, and Trick or Vote is just one of many efforts we are using to get those who registered out to the polls on November 2nd.
Check out Trick or Vote's hilarious videos like the one below at TrickorVote.org and see if there's an event near you. After all, it's not every year that you get candy and the opportunity to promote democracy all at once.
Follow Heather Smith on Twitter: www.twitter.com/rtvhs