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Heather Whaling
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Heather Whaling (@prTini) is founder/CEO of Geben Communication, a PR firm that helps emerging brands and forward-thinking, established companies excel in a social world. Named one of the top entrepreneurs in Columbus, OH, Heather also serves on the Board of Directors for The Women's Fund of Central Ohio. Connect with Heather through her PR blog, communication trends e-newsletter or Instagram.

Entries by Heather Whaling

The Super Bowl Creates Super Inspiration for Business Marketers

(0) Comments | Posted February 3, 2014 | 4:59 PM

Rather than simply spending $4 million for 30 seconds of in-the-moment hype, brands like M&M, Axe, Jaguar and Sodastream are using their Super Bowl advertisements -- and the corresponding hype -- to launch year-long integrated marketing campaigns.

Even though most of us...

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Lean into What?

(0) Comments | Posted April 24, 2013 | 6:47 PM

As I write this, I'm sitting on an airplane, heading home from a fast-paced, work-filled three days in New York City, where we helped a $100 million enterprise launch a new company name and brand, announce a high-profile new hire and host a 100+ person celebratory event.

The trip to...

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