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Heidi Grant Halvorson, Ph.D.

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Money Can't Buy Happiness After All

Posted: 06/28/11 08:47 AM ET

Money probably won't make you happy, but there's something that will.

Study after study has shown wealth has surprisingly little effect on how happy you are. Most of us tend to think that if we just made a bit more money, we'd get more satisfaction out of life or have a greater sense of well-being. But on the whole, this turns out not to be true. So why doesn't money make us happy? Recent research suggests the answer lies, at least in part, in how wealthier people lose touch with their ability to savor life's pleasures.

Savoring is a way of increasing and prolonging our positive experiences. When we focus on what we are doing in the moment, when we eagerly anticipate something or relish our memories of it, and when we relive it by describing it to others, we are savoring -- and in the process we are enhancing our own happiness. Taking time to experience the subtle flavors in a piece of dark chocolate, imagining the fun you'll have on an upcoming vacation (and leafing through your trip photos afterward) and telling all your friends on Facebook about the hilarious movie you saw over the weekend -- these are all acts of savoring, and they help us squeeze every bit of joy out of the good things that happen to us.

Why, then, don't wealthier people savor if it feels so good? It's obviously not for a lack of things to savor. The basic idea is that when you have the money to eat at fancy restaurants every night and buy designer clothes from chic boutiques, those experiences diminish the enjoyment you get out of the simpler, more everyday pleasures, like the smell of a steak sizzling on your backyard grill or the bargain you got on the sweet little sundress from Target.

These new studies show people who have higher incomes spend significantly less time savoring their experiences than their relatively poorer peers do. Interestingly, just being exposed to images of wealth can dampen your savoring skills! In one study, college students who had recently seen a photo of a stack of money spent far less time eating a bar of chocolate -- gulping it down rather than relishing each bite -- and displayed far fewer signs of enjoyment than those students who hadn't seen the money. Just thinking about wealth can make us lose sight of the good things happening to us right now.

Part of the reason I found these studies so interesting is they fit so well with some of my own experiences. A few months ago, my mother was visiting me in NYC, and we decided to treat ourselves to a special dinner at a particularly good restaurant in Little Italy. We got ourselves all dolled up for the occasion in dresses, jewelry and high heels (as the mother of two small, messy children, you'll typically find me in t-shirts, yoga pants, and running shoes). I was even carrying my one designer handbag -- which I bought at an outlet and treat like it's made of gold. I remember thinking in the taxi on the way down to the restaurant how much fun it was to dress up for a change. And then it occurred to me that if I did this sort of thing all the time, I probably wouldn't enjoy it at all. I thought about what a shame that would be and wondered if being rich could turn out to be, in some sense, surprisingly boring.

The good news is that you don't have to take a vow of poverty to be really happy and appreciate your experiences to their fullest -- even rich people can set themselves the goal of savoring more once they realize they aren't doing enough of it. Really, no matter how much money we have -- or how little -- we could all do with a bit more savoring of life's simple pleasures.

The trick is actually remembering to do it -- and that's where "if-then" planning comes in. I've written a lot about this strategy in my book "Succeed," because it's so effective. If you want to remember to do something, decide when and where you are going to do it in advance. People are, on average, 200-300 percent more likely to achieve their goal if they use this form of planning. So, if you want to remember to savor, you could make plans like the following:

  • If I am eating, then I will remember to do it slowly and think about how my food tastes.
  • If I have a success at work, then I will tell my friends and family about what happened.
  • If I see something beautiful, then I will stop, soak it in and feel fortunate to have seen it.

Make savoring life's little pleasures your goal and create plans for how to inject more savoring into each day, and you will significantly increase your happiness and well-being much more than (or even despite) your growing riches. And if your riches aren't actually growing, then savoring is still a great way to truly appreciate what you do have.

 
 
 

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Money probably won't make you happy, but there's something that will. Study after study has shown wealth has surprisingly little effect on how happy you are. Most of us tend to think that if we just ...
Money probably won't make you happy, but there's something that will. Study after study has shown wealth has surprisingly little effect on how happy you are. Most of us tend to think that if we just ...
 
 
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09:01 AM on 08/18/2011
Great article. We all know being hungry, not having a roof over heads is necessary. But put that aside. Many of us have a lot in America, two-three cars, tv's in every room....and if you travel around the world you will realize that is incredibly excessive. I moved to Costa Rica and was interviewed in a CNN.com article (link at bottom). Even though I was making a good living, I was very unhappy. I worked a 10 hour day and was rarely outside. You will see towards the end of the article I state I could never go back to living that lifestyle again.

Like the author of this article said " If I see something beautiful, then I will stop, soak it in and feel fortunate to have seen it." THat's how I live now. A life filled with gratitude. I could never be that materialistic ever again.

Perhaps "more" is just another four letter word.

http://edition.cnn.com/2011/TRAVEL/08/11/costa.rica.escape/index.html?iref=allsearch
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zeedubya
Zalina
06:27 PM on 06/29/2011
No amount of money can buy happiness. Happiness is a state of mind or mind of state, meaning it's an internal feeling that one is responsible for him or herself and not letting external items, such as money, a car, a house, another person be the driving force in making you happy.
09:55 PM on 06/30/2011
well said, happiness is peace of mind, it's about doing what's right, being ethical, being honest,
doing what is right.
10:30 PM on 06/30/2011
You might be right on happiNESS but I don't agree about happIER. If I could never again have to pay for food, shelter, health care, etc etc, for my friends and family and be able to help those in need at any time that would make me about 10-10,000x happier because having certainty that you have your needs covered frees you up big time to create the super awesome experiences and relationships that give the state of mind you refer to.
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zeedubya
Zalina
11:54 AM on 07/01/2011
Depends on what are one's "needs". Some people just can't be happy based on their emotional desires are not being met. Emotional desires are controlled from within - not outside. Not having your emotional desires met is what most people are unhappy about. I think most people in the US have food, shelter and health care and a computer and a car and a television and still not happy. So freeing up the need to pay for anything does not make it easier to be happy. If that was the case, these celebrities would be on cloud 9!
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Ljilja
http://graciouslivingdaybyday.com/
03:04 PM on 06/29/2011
What a beautiful posting! I couldn't agree with your conclusions more.

I remember as a child, visiting my grandparents during the summers in Yugoslavia. Those moments, on hot summer afternoons, when we all sat around a large farm table drinking think Turkish coffee or eating ice cream, were absolute heaven.

The savoring was the secret! Every moment seemed to last forever, no rushing, no wishing to be anywhere else.

Thanks for reminding me.

http://graciouslivingdaybyday.com/
09:58 PM on 06/30/2011
thanks for sharing your memories with us.
You know, this reminds me of my grandmother, I remember, growing up, I looked forward to my birthdays, she would give me a bar of my favorite chocolate, in those days, chocolate was a treat.
And she would make my favorite cake.
Happiness is being loved for who you are, for being yourself.
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Majestry
02:59 PM on 06/29/2011
I would like to point out that money CAN buy happiness... up to a point. After that, the money has diminishing returns. There was a study done recently where something like $60,000 a year is the magic mark for enough money to get the most enjoyment out of money. Below that number, and there are added stressors from not having enough money and having trouble covering basic expenses with enough left over for personal enjoyment. After that, however, making more money has diminishing returns.
09:59 PM on 06/30/2011
you're right, basic needs first. No one on an empty stomach can think about happiness.
02:15 AM on 06/29/2011
Now that studies show that rich people don't savor things as much, some of these rich people will consciously start savoring things. My personal experience has been that whenever I do something consciously i.e. with an agenda ahead of time, then it just doesn't feel genuine. Same thing with smiling. People tell you to just put on a smile whether you like it or not and you'll feel cheerful. Guess what? It doesn't work for me when I force myself to smile! It seems that there's no substitute for things taking their own course.
10:27 PM on 06/30/2011
I think the idea that 'if I don't feel like it then it's not genuine' is dangerous. It leads one to conclude that improvement is a lie...that investing in a goal is inauthentic or that 'if I really wanted it then I would do it'. It's just not so. What's really so I think is "do I want to want to do it"? (If I could be thin right now I'd take it ... but since I don't then being fat is the way I'm supposed to be... nonsense.)
03:34 AM on 07/01/2011
Don't get me wrong, I do see your point as well. You have to persevere and be dedicated to whatever you are trying to achieve. However, for that to happen, you also have to believe what you are doing will produce results. This can be very challenging often times.
01:29 PM on 06/28/2011
Heidi,
I don't have a lot of money so I can only speak as someone who doesn't have monetary wealth, but I've found riches of all kinds in the simple things as you've pointed out. I think many people rich or not, have lost touch with the core of who they really are and they miss seeing that they are part of the whole of life and as such, just as magnificent as the most spectacular sunset or the tallest redwood.
We've forgotten that we are part and parcel of the universe. And that in itself makes life brighter and brings peace. We can find it inside of ourselves and not have to externally add more and more to make us feel better. It is awareness of the simplest of things that bring me the greatest pleasure and your post is great for getting that message out there.
Joyce
http://makingsenseofitall.joycerothman.com
08:46 AM on 06/28/2011
Money doesn't buy happiness, but it sure informs it.
08:43 AM on 06/28/2011
Heidi, all I can conclude is that perhaps you are speaking to the disappointment of those who pursue material happiness.

If someone, like myself, thinks that money is good because it buys you certainty so you can have better experiences - especially meaningful relationships and including enjoying the little things (maintaining humility with one's good fortunes).

You said yourself "And then it occurred to me that if I did this sort of thing all the time, I probably wouldn't enjoy it at all." Right... because it would sabotage your gratitude to think luxury would be great all the time.

So I still think money can significant bring happiness and point to 'doing better' and 'satisficing' to improve basic quality of life. I understand a Porsche Boxster won't make me happier than a Miata...because those are related to (short term) joy, not value-driven (long-term) happiness.