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Heidi Grant Halvorson, Ph.D.

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Self-Serving Bias: Why Some Leaders Don't Learn From Their Mistakes

Posted: 02/22/11 08:42 AM ET

In prepared remarks before the panel investigating the roots of the financial crisis, former Federal Reserve Chairman Alan Greenspan blames the subprime crisis on foreign investors, nonbank lenders, the spread of securitized mortgages and financial firms for failing to manage their risk. The one person he did not blame was himself, or his institution -- the Fed.

--Shahien Nasiripour, The Huffington Post, reporting on Greenspan's testimony before the Financial Crisis Inquiry Commission on April 7, 2010

Despite the fact that the Federal Reserve, as the nation's largest bank, did not take any significant action to curb the reckless lending that precipitated the Great Recession, Alan Greenspan seemed to apportion blame everywhere but to himself. At one point in his testimony, he even appeared to blame the fall of the Berlin Wall. (His logic: Seeing the truly awful job the Soviets were doing running their economy brought about distrust of "central planning" of any kind. So evidently, the excesses of Capitalism are Communism's fault.)

Alan Greenspan was instrumental in determining U.S. financial policy for 19 years, but he doesn't feel that he was responsible for the failure of the policy he helped create, or that it's failure was to some extent avoidable. Is he crazy? No. Did he consciously and willfully mislead the Commission (and the rest of us)? Very probably not. Without actually being Alan Greenspan, I can't say for sure, but the odds are good that he really does believe he's not to blame. And as much as we might like to think otherwise, many of us would feel the same way if we were in his shoes.

Psychologists call this the self-serving bias -- the tendency to see ourselves as responsible for our successes, but to see other people or the circumstances as responsible for our failures. We reason this way to protect our self-esteem, and to protect our image in the eyes of others. We also do it because it really feels right. Think of an actor on stage: As a member of the audience, you are focused on what he is doing, but if you're the actor, you see everything but yourself. You see your fellow actors, the scenery and the audience, but you can't actually watch you. Because of what's called the actor/observer difference, it's easy for Alan Greenspan to look back over his 19 years at the Fed and see all the factors that played a role in screwing things up, and harder for him to see his own role in it.

Psychologist Tony Greenwald's 1980 American Psychologist article1 on this topic cited some very amusing examples of the self-serving bias, taken from a San Francisco Sunday Examiner and Chronicle article on the explanations drivers gave to their insurers after an accident. You'll notice that some of these people went to remarkable lengths to deflect blame:

  • "As I approached the intersection, a sign suddenly appeared in a place where a stop sign had never been before. I was unable to stop in time to avoid an accident."
  • "The telephone pole was approaching. I was attempting to swerve out of its way when it struck my front end."
  • "A pedestrian hit me and went under my car."
  • "My car was legally parked as it backed into the other vehicle."

Studies show that in fact, nearly us fall victim to this kind of bias (though we tend to think that only other people do -- yet another example of the bias at work). The upside of all this self-protection is that we don't feel so bad when things go wrong, and can stay optimistic about our future chances for success. The downside, particularly for the leaders on whose judgment we must rely, is that we don't learn anything from our mistakes if we don't recognize that we made them in the first place. How can you do a better job next time if you won't even admit you did a bad job this time?

From a motivational perspective, the best way to handle a failure is to look honestly at how your own actions contributed to the outcome, emphasizing what you can change so that your performance improves from now on. And even though, in his mid-80s, Alan Greenspan is unlikely to serve a second round as Fed Chairman, he would probably like to get an accurate handle on what went wrong -- something he will never do unless he admits that he was actually driving.

1 A. Greenwald (1980). "The totalitarian ego: Fabrication and revision of personal history." American Psychologist, 35, 603-618.

 
 
 

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In prepared remarks before the panel investigating the roots of the financial crisis, former Federal Reserve Chairman Alan Greenspan blames the subprime crisis on foreign investors, nonbank lenders, t...
In prepared remarks before the panel investigating the roots of the financial crisis, former Federal Reserve Chairman Alan Greenspan blames the subprime crisis on foreign investors, nonbank lenders, t...
 
 
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HUFFPOST SUPER USER
yinkadlb8
Having a glimpse of a sunny day.
09:29 AM on 02/24/2011
Most leaders have various idiosyncracies by which they react to issues that have been part and parcel of. We have leaders who improperly act on issues that sufficient information have been made available and blame others for the outcome. Some are most likely to blame tools of operation and/or personnel responsible for actualizing the details of the project or assignment, but unable to assess their own input into the failure. In other words, passing the buck becomes normal to them as they won't want to accept blame. Alan Greenspan, though a reputable economist hardly sees himself as a failure and will not want to associate himself with such, even if he was the originator of ideas that are being implemented, for the fear that his credibility as a financial adviser might be at stake. There are people like him who would not stake their reputation on a percieved failure of a project even if it means denial of the whole issue. Lets hope the mistakes are rectified on time to enjoy adequate financial results the nation needs at this time.
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Widespread Panic
To the bang bang boogie, say up jump the boogie
01:38 PM on 02/23/2011
Cause some folks have an internal locus of control, thus they will own up to their mistakes and learn from them.

Those that have an external locus of control blame everyone but themselves for their mistakes. They don't believe their is anything to learn if they believe the problem/mistake was caused by someone else.
09:08 PM on 02/22/2011
Interesting article but limited in scope. No only is there a self-serving bias there are external factors. We humans are victims of predatory corporate practices. Advertising distorts reality. Consumerism run amok. Typical American diet is crap because of processed foods. Political incompetence and abuse from government. Pandering to the lowest levels of stupidity. Class warfare when the rich exploit the poor. War in rational thought. All this in all levels of American life contribute to dysfunctional behavior. Welcome to the 14th century and we are in a spiral downwards.
12:33 AM on 02/23/2011
Each one of us is completely and totally responsible for the circumstances in which we find ourselves, whether by our actions or by our responses to circumstances over which we have no control.
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antaeus
Full-Cream Marriage Now
12:47 AM on 02/23/2011
Victims of child abuse are "completely and totally responsible" for their circumstances?
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shothot
same, same, but different
02:43 PM on 02/23/2011
Not so. I wasn't responsbile for my plight after being born in a segregated state/country. Even today, I realize how helpless one is when external circumstances dictate your plight. People living in poverty aren't doing so by choice. One has to have the necessary means and resources to change their circumstances and the psychological well being to grasp the ability to make that possible.
And you certainly, ( I assume) do not control all the circumstances of your life. One can spend their life working thru the issues cause by external circumstances, and even in death, you may not be exonerated.
06:06 AM on 02/23/2011
While I agree with some of your positions, e.g. corporate practices, processed foods, you have wandered far from the point of the article which was directed to individual internal processes for personal purposes. I think it is best to stick to the subject.
08:41 AM on 02/23/2011
dewbatty, This is a response to your reply to my comment, which I don't see on here but it is on my page.
Most of us on here don't have personal experience with 'world leaders'. I related my personal experience with a person unable to admit or learn from their own mistake because I thought most here could relate to it with similar experiences in their own lives. A self important person like yourself must have MUCH experience with World Leaders since you have so much time to pa-t.r.o.l.l on here to point out what YOU perceive as others inappropiate comments. You must be SO proud of yourself.
04:46 PM on 02/23/2011
I disagree! Nothing ever gets resolved staying in a narrow context. There are always contributing factors and to ignore them makes any discussion pointless to the point that resolution can never be found. A wider scope will.
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french queen13
my beloved is mine and I am his
08:28 PM on 02/22/2011
Those damn telephone poles, they're always out to get drivers!
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RedRat
Ignorance is fixable, stupidty is forever
08:01 PM on 02/22/2011
Anyone who has teenagers in the house know all this, all too well. Everything that happened to me is always someone else's fault. One thing to have this played out in the family, but to have it played out on Wall Street, a catastrophe.
09:12 PM on 02/22/2011
Its been my experience that teenagers see the world more for what it is. If they had more experience and resources they could change the world for the better. They are just beginning the slow process of being brain washed into believing the nonsense we adults deal with all day long.
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RedRat
Ignorance is fixable, stupidty is forever
01:41 PM on 02/23/2011
LOL. Really? I have two of them in my household. They do not see the world for what it is just because they have NO experience and, most importantly, either wisdom or knowledge! They see the world from a purely egocentric view because they still as yet do not know exactly where they fit into the world. In point of fact, because we delay adolescence so much here, they usually do not begin to even partially understand how the world operates until they get into their early 20s!

Usually, they get their first real taste of the world when they get their first paying job and have to meet the monthly bills. Their world, in the teen years, is simplistic and filled with the morality of TV shows and video games. They have a cockeyed view of right and wrong, most have a sense of unjustified entitlement, they are "owed" but they do not have any obligations to those who are supposed to "give them things" or, here comes their favorite, "cut them some slack". Come to think of it, this may well apply to many in the under 50 generation. The real problem are adults who "cut them too much slack", this is why teens have a difficult time entering the "real world" and perhaps why suicide rates are so high among teens. Truly, reality bites.
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laymancanuck
IGNORANCE has used up its quota of TOLERANCE
06:39 PM on 02/22/2011
I view this as a maturity issue. The mature person will own responsibility and strive to learn. The person with limited emotional maturity will blame others and strive to protect their own egos at all costs. I also believe this can used to view the maturity of society as a whole, or political groups in our society.
06:01 PM on 02/22/2011
People not taking responsibility is a huge problem. Parents try to shirk it, people try to sue McDonald's for their kids being fat, etc.
06:15 AM on 02/23/2011
Parents bear ultimate responsibility, but to think that the "supersize it" movement was led by parents is absurd. The entire food industry bears some responsibility for encouraging overeating and providing unbelievably absurd levels of calories, fat, and salt in the products it offers.
05:28 PM on 02/22/2011
USA - "Self-Serving Bias: Why Some Countries Don't Learn From Their Mistakes"
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HUFFPOST SUPER USER
oxygen
love is like oxygen
03:52 PM on 02/22/2011
listen and learn http://www.youtube.com/watch?v=sg4QejFDGwM
HUFFPOST COMMUNITY MODERATOR
zuzuzpetals
03:52 PM on 02/22/2011
I take the point of the article but this gives Greenspan and his ilk too great a pass. As if it's just a little quirk of information processing that we *all* do.

His willful ignorance, in the face of evidence and analysis that was available to him, not just now in the post-mortem years, but *then*, year after year after year, for 19 years, is beyond this bias analysis.

His self servingness coincided, funnily enough, with immense power and wealth for himself and his friends. Didn't that have something to do with it? But mostly it came from an entire, completely conscious *ideology* of wild deregulation that is way, way, way beyond "actor/observer differences".

Those drivers described in the newspaper I guarantee you had to take accountability and weren't let off the hook by their insurance companies. Is there research to show what they learned *after* being forced to be accountable? Bet they learned the lesson then.

It seems just as likely to me that Greenspan and all of them don't learn because---why should they? They continue to be rewarded and are never punished. They often get promoted up. They continue to appear on Sunday morning TV. They are still in the elite power circles with barely a hair out of place. The bonuses this year on wall street for example, are higher than ever before.

Seems like it's we, the American voter, who needs to wake up and learn. Go Wisconsin!
12:38 AM on 02/23/2011
Clinton and his financial trio, Greenspan, Rubin and Summers, played a huge role in the banking meltdown and subsequent recession. They proactively went out of their way to prevent the OTC derivatives market from being regulated. They dismissed, derided and diminished Brooksley Born, head of the CFTC at the time, all the way out of town, when she drafted a set of proposed regulations.
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zuzuzpetals
01:45 AM on 02/23/2011
Exactly right---the problem is the systemic, knowing rigging of predatory capitalism, not quirks of cognition. It was a cabal of deregulation. Made worse by Bush. But I think the problem started with Reagan, not Clinton, though he continued these policies.
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03:49 PM on 02/22/2011
The error was not in regulations, it was in protecting those "too big to fail" organizations. Had they been allowed to fail, others would realize if they screw up, they have to pay the price, not taxpayers.
12:44 AM on 02/23/2011
Not so. Lehman Brothers was allowed to fail. That one action set the crisis in motion.

Not regulating the OTC derivatives market was an issue long before the bail outs. All western leaders -- liberal and conservative -- followed the same strategy with bailouts for the too-big-to-fail. In retrospect the strategy worked. A global banking collapse was averted. The recession was short. Millions of jobs were saved in the financial, auto and peripheral industries. All the large banks have repaid their bailout funds with dividends for the taxpayers. Even AIG is in about to bring one of the largest secondary offerings in history to market, as the government extricates itself from its position.
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02:11 AM on 02/23/2011
Lehman Brothers just didn't have the right lobbyists and didn't make campaign contributions to the right politicians. Perhaps a global banking collapse would have been a good thing despite the short term pain. Now all you have to be is considered too big to fail and you privatize your profits and let the taxpayers cover your losses.
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shothot
same, same, but different
02:59 PM on 02/23/2011
You assume the idea of learning by one's mistakes is routine among the human species, especially since corporations don't, and don't function as such. Even we as people/individuals don't, as we continually repeat the lessons of the past whether in love, money matters, war, etc.
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HUFFPOST SUPER USER
nirek
Proud progressive Vietnam vet. against WAR
03:37 PM on 02/22/2011
Why has the USA NOT learned from its mistakes?
We never should have gone to WAR with countries that had nothing to do with 911 !

We never should have let "w" loosen the regulations on trade and business.
We should have learned , BUT we didn't.

We need to get out of the WARS and we need to regulate these GREEDY corporations and enforce safety regulations!
12:47 AM on 02/23/2011
Afghanistan was front and centre of 9/11.

At the time it was ruled by one of the most evil regimes of our time, who had given al Qaeda a safe haven to train its terrorists and plan attacks, most specifically in this case 9/11. If the US and NATO had not gone to war with Afghanistan, the Taliban would still be in power, abusing women, preventing girls from being educated or working and providing terrorist training camps to insurgents from other countries.
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HUFFPOST SUPER USER
nirek
Proud progressive Vietnam vet. against WAR
06:58 AM on 02/23/2011
AQ did train in Afghanistan and women are still not equal to men and the government is still corrupt. So tell me what good came from out trillions on $$$?

Look at Egypt, we left them alone to their own devices. What came of that?
The Egyptians saw that they were not enjoying the freedoms of democracy and they rose up and took control of their future.

The peoples of Iraq, Afghanistan , and the other countries are emerging into the internet and have a way to see what they don't have . We need to support the freedoms of those who want to gain democracy.

That is how democracy will spread. We do NOT have to force it down their throats!
10:27 AM on 02/23/2011
The answer to 'why' is simple. GREED! This country bows to and serves only the wealthy and 'special' interest groups.
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HUFFPOST SUPER USER
nirek
Proud progressive Vietnam vet. against WAR
12:51 PM on 02/23/2011
Fanned and faved for being correct!
03:35 PM on 02/22/2011
The Conservative reward system for failure (failing up) would keep most people from acknowledging their mistakes.

It also tends to not allow them to see errors in their ideological belief systems.

When bad is seen as good , why change ?
HUFFPOST SUPER USER
yatahayaz
05:20 PM on 02/22/2011
Especially when they are rewarded at the ballot box for their reprehensible behavior. We elected Bush to a second term folks, and then reinstated in power the party that stole us blind. WE get the government we deserve.
09:14 PM on 02/22/2011
Can you say upside down country?

Funny how every thing flipped when Reagan too office.

Could there be a connection?
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LoneTree
Liberty is more precious than life.
03:23 PM on 02/22/2011
The exaggerated automobile examples are humorous, but let's look at the heart of the presentation. Offering no defense of Greenspan, rather let's look at the analogy:

"Think of an actor on stage: As a member of the audience, you are focused on what he is doing, but if you're the actor, you see everything but yourself."

What/who is involved in a play? The work of the actor, the playwright, the producer, stage manager, director, fellow actors, light and sound people, the venue, the weather, audience turnout and reaction, the declarations of reviewers, etc, etc.

Neither actor nor audience are able to see 'self'. The actor sees everything listed above, but not 'self'. The audience cannot see 'self', but sees only the actor. Recalling the other factors that affect the performance, let's consider the question, "Who has the more accurate and complete understanding of the situation?

This audience/actor thing is an amusing intellectual parlor trick. It's been fun considering it, but the logic is fatally flawed. It is only useful for deflection and transferrance. Maybe Greenspan was guilty, maybe he wasn't, I don't know. But I do know the truth won't be found through this kind of analysis.

In closing, let's not ignore the self-serving bias of the audience....
06:43 AM on 02/23/2011
While you state that the logic of the audience/actor analogy is fatally flawed, you fail to point out that flaw. If you assume that your supposed flaw is intuitively obvious, you fail to make your proof. Try again.
03:07 PM on 02/22/2011
Sometimes an apology is as hollow as none at all. Recently a relative by marriage, said in an e-mail not a phone call (she lives far away), "I'm sorry for how things went"....not I'm sorry for what I 'said' or what I 'did', just how things went as if she had nothing to do with it and it just kinda fell out of nowhere. To me that is so empty and while wanting to mend things she still won't take responsibility for what she did.