Heidi Sinclair
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Heidi Sinclair is a highly respected 30-year communications and marketing veteran who combines insightful strategic consulting with operational strength. She recently joined Weber Shandwick as President of its Global Technology Practice overseeing the firm’s work with clients including Samsung, Motorola, Juniper, Hewlett-Packard and Microsoft. Most recently, she was a strategic partner of Weber Shandwick with her own marketing, communications and philanthropic consulting firm, Heidi Sinclair & Co. developing strategies, platforms and creative concepts that enable leaders, brands and organizations to achieve their highest potential. Her clients ranged from Richemont and Microsoft to Will & Jada Pinkett Smith.

Previously, she served as Chief Communications Officer for the Bill & Melinda Gates Foundation, with responsibility for the Foundation’s communications to all stake holders and the general public globally. Ms. Sinclair was a member of the foundation’s Management Committee. She also has been the personal advisor to Bill and Melinda Gates on all communications matters.

Prior to the foundation, Ms. Sinclair was CEO for Europe, Middle East and Africa with oversight for 18 Burson-Marsteller operations and 33 affiliate operations across Central and Eastern Europe, Africa and Russia. Before, Ms. Sinclair was Global Chairman of Technology for Burson-Marsteller, where she spearheaded the work of a global team working on technology clients in over fifty countries. She has been Global Client Leader for several of Burson-Marsteller’s largest clients including SAP, HP, Sun and Apple. Ms. Sinclair was a member of Burson-Marsteller’s Executive Board.

Ms. Sinclair is well known as a strategist, corporate executive and an entrepreneur. She founded two companies in the media and communications space, the first at age 23. She built several new businesses within corporate structures for Burson-Marsteller, Ketchum Communications and International Creative Management.

Ms. Sinclair graduated from Stanford University with an A.B. in English. She is a four-time Young Entrepreneur award winner, and has been the recipient of numerous marketing and communications honors. She is on the boards of Portero Luxury, Concordia Coffee Company and Avelle, and several corporate advisory boards, and is a member of the Young/World President’s Organization and the International Women’s Forum. Ms. Sinclair frequently writes and lectures about branding and the future of media, and is a regular commentator on CNBC and CNN and authors a blog for the Huffington Post. She is also an award winning poet. After having lived in many parts of the world, Ms. Sinclair has returned to her native Seattle.

Blog Entries by Heidi Sinclair

Can You Unplug for 24 Hours?

0 Comments | Posted March 22, 2012 | 2:28 PM

I asked my 17-year-old son this the other night. At first he said "no way." Then he thought about it and said "yes, because it is Friday night to Saturday night and I don't need to go on the Internet for school." But when I said it meant texting too,...

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Wearing the Pants: What it Means to Be the Breadwinner

18 Comments | Posted March 21, 2012 | 1:59 PM

The current Time magazine cover trumpets women as the "richer sex" and says that women overtaking men as America's breadwinners is good for everyone. I disagree.
From the age of 12, I was out winning bread as the first paper GIRL in Seattle. From that age...

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Beyond the Gadgets: CES Provides a Jumpstart for 2012 Top 10 Technology Trends

0 Comments | Posted January 13, 2012 | 2:57 PM

The annual Consumer Electronics Show always provides a preview of the great new gadgets, consumer devices and entertainment systems from big screen televisions to mobile phones. However, this year, the larger trends behind the shiny new objects were also the talk of the show floor.

In the December 6,...

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The Space Needle: A Symbol Of Seattle's Prowess In Science And Technology 50 Years Later

0 Comments | Posted October 27, 2011 | 11:31 AM

I was four that summer of 1962. We had just moved to Seattle from Detroit. My father worked for Huck, big manufacturing partner of Boeing, and had been transferred to be closer to his huge customer. I remember that we still were not totally settled in and our brand new...

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The Innovation Age Starts Now: Let's Make it Matter

0 Comments | Posted August 16, 2011 | 11:18 AM

Yesterday, Motorola Mobility announced its sale to Google and last week, IBM celebrated the 30th anniversary of the personal computer. I remember that last event well; I was two years out of college and working in Silicon Valley during the summer of 1981. I remember Motorola's landmark first mobile phone....

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Tragedy in Tucson: What Can We Do to Prevent and Survive This Kind of Attack?

0 Comments | Posted January 25, 2011 | 3:26 PM

I must admit that I am an eternal optimist and the last thing that I would do is look for trouble or live in fear of something as random as terrorism or shooting rampages. But then, a few years back when I was living in Madrid, my 16-year-old daughter happened...

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Coffee or Tea: Seattle's Happy Coffee Culture Versus Nation's Angry Tea Parties

0 Comments | Posted November 5, 2010 | 4:50 PM

The tea parties took hold across the US in this week's election but not in the far Northwest corner of the country. We re-elected Patty Murray for god's sake. The local pundits are calling it the Coffee Party movement. I think it has everything to do with the Seattle attitude....

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Congress Support for Small Business: Too Little Too Late?

0 Comments | Posted June 16, 2010 | 5:10 PM

There is a critical need to free up capital for entrepreneurs in America now. Today the House announced that it passed legislation that will open up to $300 billion in loans for small businesses, and $3.5 billion in tax incentives and tax relief. Not a second too soon. Hopefully, soon...

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The Catholic Church's Approach To Communications: Cloister

0 Comments | Posted April 9, 2010 | 3:50 PM

Cloister is defined as
1. A place, especially a monastery or convent, devoted to religious seclusion.
2. Life in a monastery or convent.
3. A secluded, quiet place.
tr.v. clois·tered, clois·ter·ing, clois·ters
1. To shut away from the world in or as if in...

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How to Sleep Like a Teenager

0 Comments | Posted March 3, 2010 | 9:12 AM

Every morning, I shake my own sleep off and scamper downstairs to wake the "boy." He is my youngest and is the only one still at home, although standing nearly 6'3", hardly a boy. At 15, he is now deep into the teenage sleep pattern. It started about 18 months...

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Sleeping Outside of Seattle: Road Sleep

0 Comments | Posted February 13, 2010 | 3:55 PM

After I wrote about how I finally ended my 34-year insomnia as part of the Huffington Post Sleep Challenge, I started hearing from people from all over who were touched by my tale of finding happiness and with it, finding sleep. But all is not nirvana in sleep...

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Sleeping in Seattle: Sweet Dreams for a Lifelong Insomniac

0 Comments | Posted January 12, 2010 | 2:57 PM

I was an insomniac for 34 years. I became an insomniac at 16. It was not a big deal. I had a lot to do with school, sports, homework, and taking graduate level courses at night at the University, and most importantly, talking to friends for hours on the phone....

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A Case for Journalism in a Post-Newspaper World From the Mother of a Would-Be Journalist

0 Comments | Posted December 11, 2009 | 5:46 PM

My son wants to be a journalist. What do I tell him? I feel somewhat sick as if he told me he has enlisted and is going off to war. He is a journalist for his college newspaper. He started as a freshman writing pieces, covering whatever he was asked...

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The Ubiquitous Brand Obama -- Is It Overexposed?

0 Comments | Posted July 18, 2009 | 8:53 PM

"Ladies and Gentlemen, our flight is currently circling New York City because President Obama's in our airspace." said the pilot of my American flight last Thursday. President Obama is everywhere. He is the Eveready Bunny. He is Forrest Gump. He is at the Kremlin, then in Rome with the G8...

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Why the Oracle Acquisition of Sun Gives Me a Java Headache

0 Comments | Posted June 30, 2009 | 1:55 PM

And why the DOJ is taking a hard second look before approving

In my 25 years in the technology industry, I have seen many once-important companies disappear. Remember Bull or Honeywell or Digital Equipment? Now the sun is setting on Sun. What makes this more remarkable is that Sun wasn't...

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Media and Brand Supremacy: Why the New Media Brand Could Be Nike

0 Comments | Posted May 19, 2009 | 11:35 AM

The traditional media brand scions of Time, the Washington Post and Newsweek are of diminishing import with circulation and advertising declines. Major city newspapers are disappearing like the rainforest. In the past six months, we have witnessed the closing of the Denver Mountain News, the Seattle Post-Intelligencer and the San...

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